Influencer Marketing Specialist, RED – Canada Market

Yami; Markham; On-site; CAD 33,000 - 44,000; Full time

Benefits offered by this job

Extended Health

Dental & Vision

Paid Vacation

Snacks & Coffee

Employee Discount

Job summary

Yami in Canada is seeking a motivated Influencer Marketing specialist (full time) to drive Xiaohongshu influencer programs for the Canada market, focusing on Chinese-speaking audiences. You'll build and manage creator collaborations to grow brand awareness and engagement.

The role covers identifying KOLs/KOCs, coordinating campaigns, tracking performance, and supporting U.S. campaigns when needed, with opportunities to contribute across broader social media marketing and offline events.

Qualifications

• Degree in Marketing or related field.
• Fluent in Chinese and English.
• At least 1 year in social media or influencer marketing.
• Familiar with Xiaohongshu and its creator ecosystem.
• Excellent communication and relationship-building.
• Strong organizational skills and multitasking.
• Interest in Asian culture and consumer trends.
• Experience with influencer outreach is a plus.

Responsibilities

• Identify and research potential Xiaohongshu influencers in the Canada market.
• Reach out to influencers and manage creator communication and collaboration.
• Coordinate campaign logistics including content briefing, posting timelines, and deliverables.
• Track campaign performance and compile basic reports and insights.
• Stay up to date with social media trends and Xiaohongshu platform updates.
• Monitor influencer content and ensure alignment with campaign guidelines.
• Support influencer marketing campaigns for the U.S. market when needed.
• Manage community engagement by responding to user comments and messages on Yami’s Xiaohongshu official account.
• Assist with general social media marketing tasks related to creator collaborations.
• Assist and participate in offline event planning and execution, and other marketing assignments.

Skills

Social media marketing

Influencer outreach

Communication

Organization

Bilingual: Chinese/English

Adaptability

Trend awareness

Education

Marketing degree

Tools

Xiaohongshu platform

Job description

We are looking for a motivated and culturally savvy Influencer Marketing specialist ( full time) to support our Xiaohongshu (RED) influencer marketing efforts for the Canada market. This role will focus primarily on building and managing influencer collaborations to grow brand awareness among Chinese-speaking audiences in Canada.

This is a great opportunity for someone who is passionate about social media trends, creator partnerships, and Asian consumer products.

Job Responsibilities

• Identify and research potential Xiaohongshu (RED) influencers (KOLs/KOCs) in the Canada market
• Reach out to influencers and manage creator communication and collaboration
• Coordinate campaign logistics including content briefing, posting timelines, and deliverables
• Track campaign performance and compile basic reports and insights
• Stay up to date with social media trends and Xiaohongshu platform updates
• Monitor influencer content and ensure alignment with campaign guidelines
• Support influencer marketing campaigns for the U.S. market when needed
• Manage community engagement by responding to user comments and messages on Yami’s Xiaohongshu official account.
• Assist with general social media marketing tasks related to creator collaborations
• Assist and participate in offline event planning and execution, and other marketing assignments

Qualifications & Requirements

• Graduate or undergraduate with Marketing or related major(s)
• Fluent in Chinese and English (both written and spoken)
• 1 year experience and above in social media, influencer marketing, and digital trend
• Familiar with Xiaohongshu (RED) and its creator ecosystem
• Excellent communication and relationship-building skills
• Strong organizational skills and ability to manage multiple tasks
• Able to adapt quickly and handle changing priorities
• Knowledge or interest in Asian culture, lifestyle products, and consumer trends
• Experience with influencer outreach or social media marketing is a plus

Benefits & Compensation

• Extended Health, Dental & Vision Benefits
• Paid Vacation, Statutory Holidays, and Sick Leave
• Employee discount
• Coffee and snacks
• CAN $24-32 Hourly

Compensation Transparency: Final salary offers are determined based on a variety of factors, including the candidate’s specialized experience, skill set, and existing professional network in the local market.

Accessibility & Inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate, please inform our team of the nature of any accommodation(s) that you may require.

AI Disclosure & Transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment.

Work Authorization: Applicants must be legally authorized to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.

Only those selected for an interview will be contacted.