marketing specialist

Venuiti Solutions Inc.; Waterloo; On-site; CAD 60,000 - 80,000; Full time

Job summary

An established industry player in digital marketing is seeking a detail-oriented Marketing Specialist to join their dynamic team. This role offers the chance to work with multi-national brands and Fortune 500 companies, focusing on developing and optimizing digital marketing campaigns that drive lead generation. The ideal candidate will bring a passion for digital marketing, a strong analytical mindset, and the ability to create engaging content across various platforms. Join a collaborative environment that values continuous learning, innovation, and diversity, where your contributions will significantly impact marketing efforts and team growth.

Benefits

Culture of fun and inclusiveness

Opportunities for learning and growth

Work with cutting-edge technology

Collaborative team environment

Qualifications

• 3+ years of experience in email marketing and marketing automation.
• Proven ability to develop engaging online content and track metrics.

Responsibilities

• Develop and optimize digital marketing campaigns for lead generation.
• Own the full life-cycle of marketing campaigns from idea to execution.

Skills

Email Marketing Strategies

Marketing Automation

Content Development

Data Analytics

SEO Knowledge

PPC Advertising

User Experience Fundamentals

Time Management

Communication Skills

Project Management

Tools

HubSpot

Pardot

Google Analytics

Google AdWords

Google Tag Manager

HootSuite

LinkedIn Ads

Job description

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MARKETING SPECIALIST

• Salary: $35/hr or above
• Permanent, full-time
• Fully on-site in Waterloo ON

Are you endlessly curious, and personally driven to continuous learning?

Venuiti Solutions Inc. is one of the leading digital marketing agencies globally. Established for more than 16 years, we have worked with startups to Fortune 500 companies. Our extensive experience provides you with a unique opportunity to work with multi-national brands and Fortune 500 companies. We also offer a stimulating work environment in which you will continuously be solving new and stimulating problems.

WHERE YOUR EXPERTISE IS NEEDED

We're seeking a methodical and detail-oriented individual to join our marketing team fully on-site in Waterloo, ON. The ideal candidate will have a passion for Digital Marketing with a strong desire to be a part of our growing company. You will be responsible for developing and optimizing digital marketing campaigns to increase lead generation.

If you are a highly motivated, data-driven, and creative individual, and you are ready to do work that matters, we want to hear from you!

WHAT WE'RE LOOKING FOR

1. 3+ years' experience developing and implementing effective email marketing strategies for selected brands to include email.
2. 3+ years' experience owning the creation and implementation of scalable marketing processes that ensure best practice in marketing automation.
3. 3+ years' experience developing online content such as landing pages, brochures, website content, blogs, Facebook ads.
4. 3+ years' experience working with Marketing Automation Tools such as Hubspot, or Pardot.
5. Experience in owning the full life-cycle of a marketing campaign from idea to testing, executing, and optimizing.
6. Proven experience with tracking key metrics and building custom reports using data analytics tools, including Google Analytics, Google AdWords, Google Tag Manager, HubSpot, Linkedin Ads, HootSuite, etc.
7. Knowledge of SEO, PPC, and paid social media advertisements.
8. Ability to apply the fundamentals of user experience to develop targeted, engaging, on-brand digital marketing campaigns.
9. Analytical mindset with the ability to make data-driven changes to improve campaign performance.
10. Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines.
11. Identify the appropriate target market for each email campaign to ensure open rates, delivery rates, and click-through rates were above non-profit email marketing benchmarks.
12. Conduct research on how best to use marketing campaigns and landing pages for tracking customers' attributes and journey paths.
13. Review emails for content accuracy, correct grammar and spelling, and to ensure compliance with style guidelines.
14. Suggest new ways to improve and innovate our marketing campaign efforts.
15. Ability to work in a collaborative environment.
16. Excellent written and verbal communication skills.
17. Strong organizational and project management skills.
18. Strong multi-tasking skills with excellent attention to detail.

PERKS AT WORK

• We like to learn along the way – we don't believe we have everything perfected and depend on everyone's input to help us grow as a team.

• We promote a culture of fun, trust, inclusiveness, empowerment, collaboration, and constructive feedback.

• Work with cutting edge technology on a very complex project that promotes meaningful work.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Advertising Services