Marketing Automation Specialist, HubSpot

MedSpa Partners Inc.; Waterloo; Remote; CAD 60,000 - 90,000; Full time

Job summary

A leading company in the healthcare sector is seeking a Sales Enablement Specialist in Canada, focusing on optimizing their HubSpot CRM and enhancing the sales process. This role involves managing client relationships, implementing patient retention frameworks, and collaborating across multiple teams to drive engagement and conversion rates.

Qualifications

• Expertise in HubSpot CRM.
• Experience improving conversion rates through insights.
• Excellent systematic thinking and planning.

Responsibilities

• Manage and maintain HubSpot CRM environment.
• Design patient retention lifecycle frameworks.
• Build reports and dashboards for visibility into sales performance.

Skills

CRM systems understanding

Data analysis

Process optimization

Strong communication

Sales KPIs experience

Job description

Job Description

Sales Enablement Specialist

MedSpa Partners Inc

Remote- Canada

Role Overview

We are seeking a Sales Enablement Specialist with strong technical skills, systematic thinking, and a data-driven approach. In this role, you'll take a lead support role for our HubSpot CRM, ensuring our sales and retention infrastructure supports scalable growth. You’ll help build the systems, workflows, and reporting needed to enable high-performing teams and create exceptional, personalized customer journeys.

Key Responsibilities

• CRM & Pipeline Management
• Build, optimize, and maintain our HubSpot CRM environment.
• Develop scalable, consistent sales enablement infrastructure across all teams and regions.
• Ensure data integrity, system usability, and continuous performance improvement.
• Retention Lifecycle Enablement
• Design and implement full patient retention lifecycle frameworks within the CRM, supporting timely and relevant follow-up communications.
• Onboard new clinics into this lifecycle system and ensure successful adoption of workflows and reporting.
• Enable personalized patient journeys through segmented communications and treatment recommendations tailored to past behaviors and needs.
• Sales Enablement & Reporting
• Build reports and dashboards to provide visibility into sales performance, pipeline progression, and engagement metrics.
• Provide insight-driven recommendations to improve sales efficiency, conversion, and retention outcomes.
• Support teams with ongoing training, system enhancements, and best-practice documentation.
• Cross-Functional Collaboration
• Partner closely with the Sales Director, who oversees in-clinic treatment consultants, to support front-line execution.
• Collaborate with the Patient Success Director, to align outreach workflows and improve conversion across all channels.
• Work with internal creative and marketing teams to operationalize communications that support sales, engagement, and retention objectives.
  
  

Requirements

What We’re Looking For

• Technical understanding of CRM systems (HubSpot expertise required).
• A systems thinker with a strong planning mindset and attention to process optimization.
• A passion for data analysis, asking smart questions, and surfacing actionable insights.
• Proven experience improving conversion rates through process improvement and insights.
• Excellent systematic thinking and the ability to translate big-picture goals into detailed action plans.
• Strong communication skills to collaborate across teams and present insights effectively.
• Experience with sales KPIs, lead management, and pipeline analysis.