Marketing Specialist

StudioFlow; Victoria; Hybrid; CAD 50,000 - 65,000; Full time

Benefits offered by this job

2 weeks vacation to start

Hybrid work flexibility

Career growth opportunities

Job summary

StudioFlow in Victoria, BC, Canada seeks a Marketing Specialist to run Meta and Google campaigns, craft landing pages, and manage CRM automation under the Account Manager. You will join client calls to support the account team and ensure timely reporting, while delivering flawless execution.

You will coordinate multi-project campaigns with a focus on optimization, deadlines, and clear communication in a hybrid work environment.

Qualifications

• 1-3 years of marketing experience.
• Canadian Resident.
• Strong written and verbal communication skills.
• Experience managing multiple projects and timelines simultaneously.

Responsibilities

• Build, launch, and manage Meta advertising campaigns for assigned studio accounts, monitoring daily performance and adjusting targeting/budgets under the Account Manager's direction.
• Support Google Search advertising campaigns, including keyword research, ad copy drafting, and bid management.
• Flag underperforming campaigns and test audience/budget adjustments to improve cost-per-lead.
• Write creative briefs for the design and video editing team based on campaign goals and brand guidelines.
• Manage the ad creative revision workflow; routing drafts for feedback and production scheduling.
• Coordinate with designers and video editors on continuous ad testing and creative refreshes.
• Build and maintain landing pages and funnels for client campaigns.
• Test layouts, copy, and offers to improve conversion from click to trial/enrollment.
• Set up and manage automated workflows to move leads through the funnel.

Skills

Marketing experience

Communication skills

Project management

Education

Undergraduate degree in Business/Marketing

Tools

CRM/automation tools

Ad platform experience

Job description

Location: Victoria, BC, Canada (primarily remote, with some days in our downtown office)

Employment Type: Full-time

Reports to: Client Delivery Manager

Works closely with: Account Manager and Client Fulfillment Manager

ABOUT STUDIOFLOW

At StudioFlow, we build long‑lasting partnerships with dance studios across North America looking for year round, predictable growth.

We are a full stack growth partner; combining paid advertising, custom ad creative, landing page design, and CRM automation into one partnership that gives studio owners predictable, controllable enrollment all year long.

THE CULTURE

• Fast-growing startup atmosphere
• High ownership, low micromanagement
• Results-driven but relationship-first
• Clear systems, expectations, and support
• Focus on long-term team building with opportunity for career growth

ABOUT THE ROLE

At StudioFlow, Marketing Specialists are the executors behind the client service.

You’ll handle full campaign execution, from Meta and Google Search ads to landing pages/funnels, creative management, and CRM automation, reporting to the Account Manager. You’ll join client calls to support the Account Manager, but won’t lead them.

Success in this role comes from turning strategy into flawless execution, catching problems early, and giving the Account Manager and clients what they need to keep the client relationship moving forward.

KEY RESPONSIBILITIES

Digital Advertising Management

• Build, launch, and manage Meta advertising campaigns for assigned studio accounts, monitoring daily performance and adjusting targeting/budgets under the Account Manager's direction
• Support Google Search advertising campaigns, including keyword research, ad copy drafting, and bid management
• Flag underperforming campaigns and test audience/budget adjustments to improve cost-per-lead

Creative Content Management

• Write creative briefs for the design and video editing team based on campaign goals, seasonal themes, and client brand guidelines
• Manage the ad creative revision workflow; routing drafts for feedback, tracking versions, and keeping production on schedule
• Coordinate with designers and video editors on continuous ad testing and creative refreshes

Post-Click Optimization

• Build and maintain landing pages and funnels for client campaigns
• Test layouts, copy, and offers to improve conversion from click to trial/enrollment
• Set up and manage automated workflows (email/SMS nurture sequences, lead follow-up, CRM triggers) to move leads through the funnel without manual intervention

Reporting

• Compile campaign data into client dashboards and monthly/quarterly reports
• Support the Account Manager in preparing for client strategy calls by pulling performance insights and flagging optimization opportunities
• Respond to day-to-day client requests routed through the Account Manager

WHO YOU ARE

You are a critical and creative thinker. You can develop campaign strategies that work towards achieving client's business objectives.

You are a self-driven curious problem solver. You can look at a campaign's numbers, spot what's not working, and bring a fix to the Account Manager.

You're comfortable moving between ad platforms, different software tools, creative briefs, and CRM workflows without losing sight of the bigger picture.

You're eager to join a fast-growing, small team with big plans for the future. And excited about the opportunity to become a leader as we continue to build our team.

REQUIREMENTS

Must-have

• 1-3 years of marketing experience
• Canadian Resident
• Strong written and verbal communication skills
• Experience managing multiple projects and timelines simultaneously

Nice-to-have

• A love for dance and/or experience in dance studio
• Undergraduate degree in Business, Marketing, or a related field
• Experience working at a marketing agency
• Experience managing paid media campaigns (Meta ads and Google Search ads)
• Familiarity with CRM/automation tools
• Experience with design / creative development
• Familiarity with remote work (although our team works hybrid, remote and in-person, we communicate with all clients remotely over video calls)

COMPENSATION

• 2 weeks paid vacation to start, increasing with tenure
• Fast career growth potential; as an early team member on a growing startup team, high performers can move into senior and leadership roles quickly
• Hybrid work flexibility (primarily remote, with 1-2 days a week in our downtown office)