Performance Marketing Lead

Stoko; Vancouver; Hybrid; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Health benefits and HSA coverage

Flexible schedules

Job summary

Stoko, based in Vancouver, is seeking a hands-on Performance Marketing professional to own daily campaign execution across Meta, Google, TikTok, and TV. You will optimize spend in real time, collaborating with the Director of Marketing to scale top performers and explore new platforms.

The role is full-time, Vancouver-based with a hybrid schedule, offering 85,000–110,000 CAD plus variable compensation. You will work on growth-driven metrics including MER, CAC, and CPM.

Qualifications

• 4-7 years hands-on paid media experience for DTC/ecommerce.
• Meta as your home platform, with real working comfort in Google, and TikTok.
• Experience managing real spend against efficiency targets.
• Comfortable in blended metrics (MER, contribution margin, CAC) and data messiness.
• Vancouver-based, in office with the team on a hybrid schedule.

Responsibilities

• Lead day-to-day campaign execution, including setup, structure, bidding, and daily pacing across Meta, Google, TikTok, and TV.
• Live in the daily account math - tracking spend, pacing, and unit economics to meet efficiency targets.
• Support budget allocation across channels and campaigns based on real-time data; scale top performers.
• Expand to newer platforms (TikTok Shop, AppLovin, YouTube) with architectures and baseline models.
• Provide creative feedback by translating performance data into guidance for the creative team.

Skills

Paid media

DTC/ecommerce

Campaign optimization

Budget management

Analytical thinking

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

At Stoko, we know that life is better when we are able to do the activities we love. That's why we've created the worlds first and only Supportive Apparel that's proven to help people get active again and stay active for as long as possible. Based in Vancouver, British Columbia, we have assembled a multi-disciplinary team of dreamers, designers, and disruptors who are up for the challenge of creating a brand new consumer category and learning a thing or two along the way.

Sound like something you'd like to be a part of? Perfect, keep reading.

Start Date: August 2026

Compensation: $85,000 - $110,000 + Variable Compensation

About the Role: Performance Marketing is the engine that drives Stoko. We advertise across platforms including Meta, Google, TikTok, and TV, and this role will be responsible for all of it including deploying and optimizing spend on a daily (sometimes hourly) basis to deliver results.

You'll work closely with our Director of Marketing to understand our unique approach including the efficiency math, platform mix, how creative and spend feed each other, and then you'll own it. Our team will look to you to expand onto new platforms and feed learnings straight to our creative team.

This is a hands-on, individual contributor role to start reporting directly into the Director of Marketing. If you're open to learning a new approach to Performance Marketing, thrive being on the dials daily, and getting real reps on serious spend, this role is for you.

• Lead day-to-day campaign execution, including setup, structure, bidding, and daily pacing across Meta, Google, TikTok, and TV.
• Live in the daily account math - relentlessly tracking spend, pacing, and unit economics to ensure campaigns hit efficiency targets (Contribution Margin, MER, CAC, CPV, CPM) without sacrificing growth.
• Support budget allocation across channels and campaigns based on real-time data - scaling top performers quickly and pulling back on fatigued assets.

Platform Expansion

• Support the push into newer channels (TikTok Shop, AppLovin, YouTube), building campaign architectures, targeting, and baseline performance models.
• Manage operational mechanics - policy reviews, ad rejections, algorithm shifts - while partnering with platform reps to leverage best practices.

Creative Feedback

• Translate performance data into creative direction: what's hooking, what's falling flat, what should we make more of.
• Partner directly with our creative team to maintain a tight testing loop, ensuring performance insights directly sharpen the next round of ads

Qualifications & Experience

• 4-7 years hands-on paid media experience for DTC/ecommerce.
• Meta as your home platform, with real working comfort in Google, and TikTok
• Experience managing real spend against efficiency targets
• Comfortable in blended metrics (MER, contribution margin, CAC) and interested in thinking in business math, not just platform ROAS
• Comfortable with imperfect attribution and messy data; you can make good decisions without a perfect dashboard.
• High aptitude and a fast learner. You understand creative is the biggest lever in the account, and you know how to ask for what you need from a creative team
• Vancouver-based, in office with the team on a hybrid schedule

Perks and Benefits:

We are a team that loves to laugh together, learn from each other, and take care of one another. As a full-time employee at Stoko, you will be eligible to receive a benefits package, as well as a health spending account to cover healthcare costs such as dental, vision care, RMT and more. Additionally, Stoko offers flexible schedules, unlimited coffee, team bonding, and an environment that fosters creativity, growth, and real responsibility.