Marketing Specialist

AliExpress; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a marketing professional for Taobao's local marketing efforts in Canada. The role involves planning marketing activities, developing promotional strategies, and creating engaging content for social media, requiring strong communication skills and data analysis abilities.

Qualifications

• More than 2 years of work experience in the same position.
• Excellent Chinese and English skills.
• Strong data analysis skills and result-oriented.

Responsibilities

• Planning and execution of local marketing activities for Taobao.
• Develop promotion strategies to increase traffic and consumer value.
• Create engaging content on local social media platforms.

Skills

Excellent communication skills

Data analysis

Creative thinking

Teamwork spirit

Education

Bachelor degree or above in media, journalism, public relations, marketing or related majors

Job description

Responsibilities:

1. Responsible for the planning and execution of Taobao's local marketing activities in Canada and media placement;
2. Responsible for the planning and execution of Taobao's local marketing activities in Canada and media placement, and have a good understanding of the operation of various mainstream social media（Tiktok, Instagram...etc);
3. Develop promotion strategies through data collection and analysis to increase traffic and consumer value;
4. Create exciting content on local social media platforms for a long time to attract consumers to shop on Taobao;
5. Responsible for establishing and expanding Taobao's media resources and partnerships in Canada.

Qualifications：

1. Bachelor degree or above in media, journalism, public relations, marketing or related majors.
2. Excellent Chinese and English skills, can be used as working languages
3. More than 2 years of work experience in the same position. Applicants with work background in well-known companies are preferred.
4. Understand Taobao cross-border shopping, have elegant taste, and love copywriting.
5. Have strong data analysis skills and understand result-oriented.
6. Excellent communication skills and teamwork spirit. Be creative, responsible, detail-oriented and quality-oriented.
7. Be able to accept the flexible working hours due to the time difference between China and Canada. You may need to communicate remotely with the Chinese headquarters team every day to ensure the smooth implementation of various tasks that need to be supported.

Accepts English CVs Only!!!