Marketing Specialist

Insight Global; Ontario; Remote; CAD 60,000 - 80,000; Part time

Job summary

Insight Global seeks a B2B Marketing professional in Ontario to support the Field Marketing team. This contract position offers an hourly rate between $20 and $25, focusing on executing strategic marketing initiatives, collaborating with sales, and ensuring the generation of qualified leads. The ideal candidate is a self-starter with strong analytical skills and a background in event or demand generation marketing.

Qualifications

• 2-4 years in B2B Marketing, ideally field marketing or event marketing.
• Strong analytical skills and ability to manage multiple projects.
• Self-starter with strong communication skills.

Responsibilities

• Support Field Marketing Leaders in executing strategic marketing plans.
• Work with Sales teams to ensure effective campaign execution.
• Monitor sales metrics and create tactics for delivering qualified leads.

Skills

B2B Marketing

Event Marketing

Demand Generation

Strong Analytical Skills

Communication Skills

Tools

Salesforce

PowerBI

Job description

This range is provided by Insight Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$20.00/hr - $25.00/hr

Remote in Alberta or Ontario with some travel across Canada and the US

Pay: $20-25/hr T4

Required Skills & Experience

• 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation

• A self-starter that can work independently or as part of a matrixed marketing environment.

• Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.

• Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using Salesforce, PowerBI, intent data, etc.

• Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.

• Willingness to travel (up to 20%)

Nice to Have Skills & Experience

• Numbers oriented - comfortable having conversations about data and reporting

• Demonstrated aptitude for learning, including:

• Deep understanding of customer/prospect audiences at the level of company, team, and individual contributor.

• Marketing principles and strategies.

• Natural storytelling, including ability to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face

About the opportunity:

Within the Dayforce Marketing team, Field Marketing’s goal is to be the most innovative and pipeline centric team in the organization. We strive to use both quantitative data and qualitative insights to make informed decisions while also continuing to invest in ourselves to promote career growth and development opportunities.

Support the Field Marketing Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.

Work closely with Sales teams and Field Marketing Managers to ensure campaigns effectively support sales objectives and are properly executed.

Work in tandem with Marketing and BDR teams to improve output and funnel results.

Monitor weekly sales metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.

Own management and accuracy of financials and procurement for your programs under management.

Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.

All other responsibilities as assigned by reporting manager or sr. marketing leadership.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Human Resources Services

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