Growth Marketing Specialist

Digital; Ontario; Remote; CAD 60,000 - 90,000; Part time

Job summary

A mission-driven FinTech client is looking for a Growth Marketing Specialist to lead B2C acquisition efforts targeting individuals facing gambling-related challenges. The role involves developing and executing multi-channel marketing strategies and collaborating with stakeholders to enhance messaging and audience targeting. This temporary position is suitable for an experienced marketing professional with strong analytical skills and a sensitivity to healthcare communications.

Qualifications

• Experience in growth marketing, in a B2C context is crucial.
• Proven success managing multiple digital channels like Google Ads and Facebook.
• Knowledge of behavioural health or healthcare industries valued.

Responsibilities

• Develop and execute multi-channel marketing strategies.
• Analyze and optimize campaign performance using data-driven insights.
• Create and manage content strategies tailored to behavioural health audiences.

Skills

Analytical Skills

Growth Marketing

B2C Experience

Job description

Join to apply for the Growth Marketing Specialist role at Digital.

This is a mission-driven FinTech client seeking a Growth Marketing Specialist (Freelance, Remote) to lead B2C acquisition efforts targeting individuals and families dealing with gambling-related challenges. The role involves hands-on management of multi-channel marketing, including paid search, paid social, SEO, content strategy, and influencer outreach. The ideal candidate should have strong analytical skills, experience across multiple channels, and sensitivity to healthcare or behavioural health communications.

Responsibilities

• Develop and execute multi-channel marketing strategies (Google Ads, Meta Ads, SEO, content marketing, influencer outreach).
• Analyze and optimize campaign performance using data-driven insights and KPIs.
• Create and manage content strategies tailored to behavioural health audiences.
• Identify and test new acquisition channels to expand reach and engagement.
• Collaborate with internal stakeholders to refine messaging and audience targeting.
• Monitor and improve conversion funnels across digital platforms.
• Ensure all marketing materials align with the brand’s voice and sensitivity around addiction counselling.

Requirements

• Experience in growth marketing, preferably in a B2C context.
• Proven success managing multiple digital channels (Google Ads, Facebook, SEO, email, influencer campaigns).
• Strong analytical skills—familiar with A/B testing, attribution models, and reporting tools.
• Knowledge of behavioural health or healthcare industries and appropriate communication tone.
• Experience with sensitive, mission-driven messaging and audience empathy.
• Highly autonomous, proactive, and reliable—capable of working independently within a lean team.

Seniority level

• Mid-Senior level

Employment type

• Temporary

Job function

• Marketing

Industries

• Marketing Services, Financial Services, Technology, Information and Media

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