Marketing Specialist

卵決敲; Montreal; On-site; CAD 75,000 - 100,000; Full time

Job summary

A leading company is seeking a Marketing Specialist to implement its North American marketing strategy. The role involves executing marketing initiatives, managing events, and enhancing brand awareness through various channels. Ideal candidates have at least 5 years of marketing experience and a relevant bachelor's degree, with strong skills in digital marketing and project management.

Qualifications

• 5+ years of experience in marketing.
• Strong understanding of digital marketing.
• Experience with CRM and marketing automation tools is a plus.

Responsibilities

• Execute North American Marketing initiatives across channels.
• Create impactful content for digital and traditional media.
• Manage tradeshows, conferences, and webinars.

Skills

Organizational Skills

Digital Marketing Strategies

Cross-Functional Collaboration

Campaign Analysis

Education

Bachelor's degree in Marketing

Business or related degree

Tools

Salesforce

Pardot

Hootsuite

Job description

The Marketing Specialist is a key team member responsible for implementing the North American marketing strategy to engage customers and enhance brand awareness to achieve business growth objectives.

Responsibilities

• Execute North American Marketing initiatives and campaigns across multiple channels to achieve business objectives.
• Create and coordinate impactful content for digital and traditional channels, including advertising, blogs, email campaigns, press releases, and social media.
• Prepare and manage tradeshows, conferences, events, roadshows, and webinars.
• Generate, track and report marketing lead generation through CRM system.
• Build and manage relations with external representatives, organizations and third-party agencies.
• Collaborate with cross-functional teams to create and maintain marketing collateral including brochures, case studies. data sheets, infographics, presentations, and videos.
• Increase brand awareness and visibility through digital tactics including SEO, PPC, and website optimization.

Qualifications

• Minimum of 5 years of experience in marketing.
• Bachelor's degree in Marketing, Communications, Journalism, Business or related degree.
• Strong organizational skills and ability manage multiple projects simultaneously and prioritize initiatives
• Ability to work cross-functionally with sales, product and graphics teams
• Analyze campaign performance and track effectiveness/ROI.
• Strong understanding of digital marketing strategies.
• Familiar with CRM and marketing automation tools (e.g., Salesforce, Pardot, Hootsuite, Twenty Three, etc.) is a plus.
• Travel requirement: 15%

The salary for this position is CAD $75,000 - CAD $100,00 per year,

Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.

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