B2B Marketing Specialist (Remote - anywhere in Canada)

Cansel; Montreal; Remote; CAD 70,000 - 90,000; Full time

Job summary

Cansel Group is seeking a Marketing Specialist with an entrepreneurial mindset to support their marketing efforts across digital and traditional channels. This role involves campaign management, creation of marketing content, and collaboration with sales and technical teams to drive business results. The successful candidate will leverage their 5+ years of B2B marketing experience to enhance Cansel's presence across various platforms while also participating in learning and development opportunities.

Benefits

Equal opportunity employer

Opportunities for professional growth

Collaborative work environment

Qualifications

• 5+ years of B2B marketing experience required (client-side or agency).
• Proficiency in copywriting and SEO best practices.
• Strong analytical skills and data-driven mindset valued.

Responsibilities

• Manage marketing campaigns, including digital and traditional tactics.
• Create content for digital initiatives and optimize based on performance.
• Support event coordination and logistics for marketing events.

Skills

B2B marketing

Copywriting

SEO

Data analysis

Social media management

Education

Bachelor’s degree in marketing or relevant field

Tools

Hubspot

Google Ads

Google Analytics

Job description

*French follows

Who we are

Founded in 1966 as Canadian Survey Equipment Ltd., Cansel Group now have over 20 locations across Canada and in California and has over 500 employees.

Cansel group is a leading solutions provider serving engineers, contractors, architects, surveyor, farmers and all technical professionals throughout Canada and US considering its 5 specific entities:

• Cansel & CSDS : offer hardware, software, and services to provide tailored solutions to improve workflows, from field to finish. At Cansel, we sell, repair, teach, consult and find new ways to provide value to our customers with innovative technologies in consumables and solutions for Survey Equipment and Field Supplies, Mapping and GIS, Fully Integrated Drones, Wide Format Printing and more!
• BuildingPoint support Canada’s Design-Build-Operate lifecycle for Contractors and Construction Managers for solutions that merge cutting-edge innovation and practical requirements in the Canadian heavy construction industry
• Vantage creating solutions for every day farming activities, optimizing resources like fuel, seed, fertilizer or water.
• SolidCad largest Autodesk Platinum software reseller and professional services company. We specialize in software technology that supports multiple industries including Architecture, Engineering, Construction, Infrastructure, Manufacturing and Media & Entertainment.

We help organizations to measure, design, capture, transform, build and manage data leading to increased field to finish efficiency and profitability.

Position Summary

Looking for an opportunity to spread your wings and grow professionally?

If you have an entrepreneurial mindset, are excited and curious about all things marketing, and are looking to be part of a small but mighty team, this may be the right role for you. Your day might include working closely with the Technical team, Sales and ecommerce teams to identify opportunities with your marketing director and manage projects to reach business results. You work collaboratively and cross-functionally with the marketing team to support the tactical deployment of our digital and traditional efforts. We have all kinds of exciting projects in the pipeline – the opportunities to grow and learn are endless!

In this role, our Marketing Specialist will …

Campaign management execution

• Work proactively with departments across the organization to explore and identify ways to leverage traditional, digital, and social media to help support department campaigns, initiatives, goals, and objectives, using inputs from sales and technical team.
• Manage marketing campaigns & projects, including timeline, client brief, creative, production and media for 360 digital tactics, driving awareness, lead generation, conversion and retention. As main
• Create content for digital initiatives, using SEO best practices and industry’s trends, in order to develop dynamic workflow with personalized message. You will be involved in the copywriting of emails for clients or employees to promote events, press release for a new product launch, ads for special deals, articles to promote customer success stories and other customer-driven communications as needed.
• Optimize campaign based on results and diversify content & design with A/B testing, ad formats and various targeting to improve performance
• Assist in managing social media accounts (LinkedIn, Facebook, Instagram, Twitter), including scheduling posts, sourcing content, and monitoring engagement.
• Help execute paid media campaigns / purchase on platforms like Google Ads and LinkedIn.
• Collaborate with external agencies, and key partners to deliver best-in-class results for all marketing projects

Marketing Operations & Analytics

• Support the preparation of campaign performance reports, lead tracking using Google Analytics and marketing dashboards. Make some recommendations based on insights.
• Organize data analysis, segmentation to better understand our audiences’ behaviours and prepare contact lists for email marketing and automation workflows.
• Implement workflows into the automation tool

Event Coordination

• Support marketing events manager with logistics such as booking, shipping materials, and coordinating with vendors.
• Assist with follow-up tasks like lead distribution and event performance reporting.

Administrative & Team Support

• Centralize marketing materials in internal libraries and shared platforms.
• Help source quotes and track expenses related to mkt projects
• Participate in weekly team meetings and assist in keeping project timelines on track.

Learning & Development

• Attend relevant training sessions, webinars, and conferences to stay up to date on digital marketing tools and best practices.
• Collaborate with senior team members to learn campaign strategy, media planning, and performance optimization.

About you...

• 5+ years B2B marketing experience, either client-side or agency side
• Bachelor’s degree in marketing or relevant field
• Excellent communication skills, particularly writing.
• Comfortable working and collaborating within a remote work environment.
• Proficiency in copywriting and implementation of SEO best practices
• Strong analytical skills and a data-driven mindset
• Well-understanding on media, ad types strategically. Media execution a plus
• Details & results oriented with strong project management skills
• Datas and dynamic workflow sensitive
• Team player
• Proficiency with the MS Office suite
• Strong professional working knowledge of CRM like hubspot, Google Ads, Google Analytics, LinkedIn, automation like Hubspot, CMS, etc.
• Understanding of B2B marketing approach & needs – particularly in Buidling, Construction, engineering
• Bilingual preferred (English, French)

Cansel Group is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, or age.

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**French version

Spécialiste Marketing B2B (Télétravail – Partout au Canada)

Résumé du poste

Vous cherchez un poste stimulant pour évoluer professionnellement ?

Vous avez un esprit entrepreneurial, la curiosité du marketing et souhaitez rejoindre une petite équipe dynamique ? Ce rôle est fait pour vous !

Vous travaillerez en étroite collaboration avec les équipes techniques, commerciales et e-commerce, identifierez des opportunités marketing avec votre directeur marketing, et gérerez des projets visant des résultats concrets. Vous soutiendrez l'exécution tactique de nos actions marketing numériques et traditionnelles.

Vos responsabilités

Soutien et exécution de campagnes

• Travailler en collaboration avec les différentes équipes pour identifier les opportunités et exploiter les canaux traditionnels, numériques et sociaux.
• Gérer les projets marketing : brief, création, production, médias et délais.
• Rédiger du contenu pour des campagnes marketing (emails, communiqués de presse, publicités, articles clients).
• Optimiser les campagnes via des tests A/B, divers formats publicitaires et ciblages.
• Gérer les publications sur les réseaux sociaux (LinkedIn, Facebook, Instagram, Twitter) et soutenir la publicité payante (Google Ads, LinkedIn).
• Collaborer avec des agences externes et partenaires stratégiques.

Opérations marketing & analytique

• Participer à l’analyse des performances (Google Analytics, dashboards) et formuler des recommandations.
• Segmenter les audiences et préparer des listes de contacts pour les campagnes d’emailing.
• Intégrer des workflows dans l’outil d’automatisation.

Coordination d’événements

• Soutenir le responsable événements : logistique, coordination fournisseurs, expéditions.
• Participer au suivi : leads, performance, rapports post-événement.

Soutien administratif & d’équipe

• Centraliser les supports marketing (bibliothèques partagées).
• Aider à la gestion des devis et suivi des dépenses liées aux projets.
• Participer aux réunions hebdomadaires et assurer le bon avancement des projets.

Apprentissage & développement

• Suivre des formations, webinaires ou conférences pour rester à jour sur les meilleures pratiques.
• Travailler aux côtés des membres seniors pour développer vos compétences en stratégie, planification média et optimisation.

Profil recherché

• 5 ans+ d’expérience en marketing B2B (en agence ou côté client)
• Diplôme universitaire en marketing ou domaine connexe
• Excellentes compétences en communication écrite
• À l’aise dans un environnement de travail en télétravail
• Maîtrise des bonnes pratiques SEO et rédaction marketing
• Esprit analytique et orienté données
• Bonne compréhension des canaux médias & formats publicitaires
• Sens du détail, autonomie et gestion de projets
• Aisance avec les workflows dynamiques
• Esprit d’équipe
• Bonne maîtrise de la suite Microsoft Office
• Connaissance d’outils comme Hubspot, Google Ads, GA, LinkedIn, CMS
• Compréhension du marketing B2B dans les secteurs de la construction, ingénierie, etc.
• Bilinguisme (français / anglais) fortement souhaité