Digital Marketing Specialist

Periphery Digital Careers; Vancouver; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency is seeking a Digital Marketing Specialist to develop and execute paid media strategies across various platforms including Google Ads and Meta. The position emphasizes the use of AI tools for optimization and analytics, aiming for measurable growth through innovative digital strategies.

Benefits

Paid Time Off increasing with tenure

Extended Paid Holiday Break from Christmas Eve to New Year's

Wellness Credit up to $500 annually

Meal & Digital Credits

Remote-First Flexibility

Referral Bonus for referring excellent colleagues

Qualifications

• Proven experience in digital marketing and campaign management.
• Strong understanding of Google Analytics 4, PPC, SEO, and digital advertising strategies.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage PPC and paid media campaigns across various platforms.
• Deliver detailed reports on campaign performance.

Skills

Analytical skills

Communication

Organizational skills

Job description

Periphery Digital Inc. is a fast-paced multilingual digital marketing and advertising agency founded and based in Vancouver Canada. Specializing in multi-language digital strategy and execution some of our services include developing paid media strategies to drive leads and conversions and using multi-language content and digital assets to optimize reach and growth. We believe that when we take good care of our team the team takes care of us. Were proud to be certified as a Great Place to Work!

Job Overview :

Were looking for a dynamic Digital Marketing Specialist to drive paid-media strategy and execution across Google Meta and emerging channels. Youll harness AI tools for keyword research smart bidding creative testing and automated reporting; build dashboards analyse performance data and surface insights that lift ROI; and partner closely with cross-functional teams and clients to achieve measurable growth.

Responsibilities : Campaign Execution :

• Develop and implement comprehensive digital marketing strategies.
• Manage PPC and paid media campaigns across various platforms like Google Ads Meta Ads and more.
• Conduct keyword research and expand our reach.
• Craft compelling ad copies aligned with key messaging.
• Address client queries and update campaigns promptly.

Account Management :

• Take full ownership of campaign performance.
• Optimize campaigns by analyzing data and testing hypotheses.
• Deliver detailed reports on campaign performance providing insights and actionable recommendations.
• Conduct competitive analysis and explore new growth opportunities.

Ads Operations :

• Set up and manage accounts and analytics on platforms such as Meta Google Ads and Google Analytics.
• Utilize tools like Google Tag Manager and Facebook Pixel for efficient tracking.
• Create and maintain reporting dashboards using Google Looker Studio and SuperMetrics.
• Ensure seamless data integration between CRM systems and marketing platforms using Zapier.
• Monitor troubleshoot and optimize conversion goals and retargeting efforts.
• Collaborate with project managers account teams and other stakeholders to craft innovative growth strategies.
• Engage regularly with clients providing updates and ensuring satisfaction.
• Stay abreast of the latest digital tools and trends to enhance marketing efforts.

AI & Automation :

• Leverage AI-driven tools (e.g. ChatGPT / Claude for copy variants Google Performance Max smart bidding predictive-analytics platforms) to automate keyword research budget optimisation creative testing and reporting.
• Continuously evaluate emerging AI solutions to improve efficiency accuracy and campaign ROI.
• Perform other related duties as required.

Qualifications :

• Proven experience in digital marketing and campaign management.
• Strong understanding of Google Analytics 4 PPC SEO and digital advertising strategies.
• Excellent communication analytical and organizational skills.
• Ability to work independently and in a team environment.

Our Benefits :

• Paid Time Off :
• Paid time off increasing with tenure.
• Includes a paid holiday for your birthday.
• Receive an extra paid day off for each statutory holiday creating a 4-day weekend.
• If the holiday falls on a Friday or Saturday take the adjacent business day off for a longer break.
• Extended Paid Holiday Break :
• Enjoy paid time off from Christmas Eve through New Years to relax and recharge.
• Wellness Credit :
• Support your health and well-being with a benefit that grows over time reaching up to $500 annually.
• Team Bonding Credit :
• Strengthen connections through engaging team activities that foster collaboration and community.
• Meal & Digital Credits :
• Receive credits for team meals phone bills and internet bills to support productivity.
• Earn redeemable coins for recognition of outstanding work attributes and contributions.
• Remote-First Flexibility :
• Work remotely (for most roles) with home office support for productivity and comfort.
• Referral Bonus :
• Earn rewards for referring excellent colleagues.

Periphery Digital Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Full-Time Remote

Location : Overseas

Budget : CAD$1800 - CAD$2500 / month

Required Experience :

Unclear Seniority

Key Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 1800 - 2500

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