Marketing Specialist

Manulife John Hancock; Montreal; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work model

Flexible environment

Well-being and inclusion

Job summary

Manulife John Hancock seeks a Marketing Specialist to drive bilingual, data-driven direct-to-consumer campaigns across CoverMe and Affinity lines. You will support acquisition, onboarding, and retention while leveraging Québec market insights and performance data to optimize outcomes.

The role emphasizes localization, cross-functional collaboration, and compliance with local requirements, delivering accurate, culturally relevant materials for Canadian and Québec audiences.

Qualifications

• 3+ years of marketing experience in direct-to-consumer or performance marketing.
• Bachelor's degree in Marketing, Business, or related field.
• Experience supporting campaigns across paid and owned channels.
• Bilingual in English and French with strong written and verbal skills.
• Familiarity with Québec market requirements (Bill 101/96) is a plus.

Responsibilities

• Support campaign planning, execution, localization, and optimization.
• Coordinate assets, briefs, budgets, timelines with internal teams and agencies.
• Assist in measurement, reporting, and performance analysis.
• Ensure French-language adaptation and cultural relevance for Québec audiences.

Skills

3+ years marketing experience

Bilingual English/French

D2C/performance marketing

Strong project coordination

Québec market localization

Education

Bachelor's degree in Marketing/Business

Job description

We're seeking a bilingual, detail-oriented Marketing Specialist to help bring high-impact direct-to-consumer marketing programs to life across the CoverMe and Affinity product lines. Working in a fast-paced, collaborative environment, you'll support customer acquisition, conversion, onboarding, and retention initiatives while contributing to strategy through customer insights, Québec market expertise, and performance-driven recommendations.

Supporting the CoverMe Insurance business, this role provides integrated marketing support across campaign planning, execution, localization, measurement, and optimization. You'll coordinate deliverables with internal stakeholders, external agencies, and business partners, support French-language adaptation, and help ensure marketing initiatives are relevant, accurate, and effective across Canadian and Québec markets.

How Will This Come to Life?

It starts with turning business priorities into actionable campaign plans, then coordinating the stakeholders, approvals, localization activities, and deliverables needed to bring them to market across paid and owned channels.

You'll monitor performance, capture insights, and identify opportunities to improve campaign effectiveness, enhance the customer experience, and drive business outcomes.

Position Responsibilities:

Campaign Planning, Execution & Optimization

• Support integrated marketing campaigns across acquisition, conversion, onboarding, and retention initiatives.
• Coordinate campaign assets, briefs, timelines, approvals, and deliverables with internal teams, agencies, and external partners.
• Manage multiple concurrent marketing projects while maintaining quality, accuracy, and timelines.
• Assist in developing customer-focused messaging, creative requirements, and campaign documentation.
• Apply customer insights, segmentation, and performance data to support campaign decisions and tactical improvements.
• Support brand, legal, compliance, and operational review processes to ensure marketing materials are accurate and ready for launch.

Performance Measurement & Reporting

• Assist with campaign measurement, reporting, and performance analysis.
• Maintain tracking documentation, dashboards, and monthly budget reconciliation support.
• Compile results and prepare clear updates for stakeholders.
• Identify trends and provide recommendations to support campaign optimization.

Québec Market, Localization & Compliance

• Support the adaptation, translation, and transcreation of marketing materials for Québec audiences.
• Contribute to media planning recommendations by applying local market insights, consumer trends, and audience behaviours.
• Review French-language content for quality, consistency, brand alignment, and cultural relevance.
• Apply working knowledge of Bill 101 and Bill 96 requirements when supporting customer-facing communications.
• Work with translation agencies, legal, compliance, and creative teams to support accurate, compliant, and locally relevant materials.

AI-Enabled Marketing & Innovation

• Use approved AI-enabled marketing tools to support content development, campaign execution, and operational efficiency.
• Support testing of new marketing capabilities, automation opportunities, and process improvements.
• Review AI-assisted outputs for accuracy, quality, brand alignment, and compliance.

Required Qualifications

• 3+ years of marketing experience in a direct-to-consumer, digital, or performance marketing environment.
• Bachelor's degree in Marketing, Business, or a related field.
• Experience supporting marketing campaigns across paid and owned channels.
• Experience adapting, translating, or transcreating content for Québec audiences.
• Familiarity with Bill 101 and Bill 96 requirements.
• Knowledge of campaign measurement, performance reporting, and marketing analytics.
• Strong project coordination, organizational, and stakeholder management skills.
• Experience working with cross-functional teams and external agencies.
• Familiarity with marketing technology platforms, customer data platforms, marketing automation tools, or AI-enabled marketing tools is an asset.
• Bilingual in English and French, with strong written and verbal communication skills in both languages.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Fully bilingual (French/English): The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.

When you join our team:

• As part of our global team, we'll support you in shaping the future you want to see.
• We'll empower you to learn and grow the career you want.
• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions ea