Marketing Specialist

Manulife/John Hancock; Montreal; Hybrid; CAD 60,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental coverage

Vision coverage

Disability insurance

Life insurance

Retirement plans

Paid time off

Flexible work arrangement

Job summary

Manulife/John Hancock is seeking a bilingual Marketing Specialist to drive direct-to-consumer campaigns across CoverMe and Affinity products in Canada and Québec. You’ll support acquisition, onboarding, and retention while leveraging customer insights and market expertise to inform strategy and performance-driven recommendations.

The role emphasizes localization, cross-functional collaboration with internal teams and agencies, and compliance with Bill 101/96 requirements.

Qualifications

• 3+ years of marketing experience in D2C, digital, or performance marketing.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience supporting campaigns across paid and owned channels.
• Experience adapting content for Québec audiences (translation/transcreation).
• Familiarity with Bill 101 and Bill 96 requirements.
• Knowledge of campaign measurement and analytics.
• Strong project coordination and stakeholder management.
• Experience with cross-functional teams and agencies.
• Familiarity with marketing tech platforms and AI-enabled tools.
• Bilingual in English and French with strong written and verbal skills.

Responsibilities

• Campaign Planning, Execution & Optimization – support integrated campaigns for acquisition, conversion, onboarding, and retention.
• Coordinate assets, briefs, timelines, approvals, and deliverables with internal teams and agencies.
• Manage multiple marketing projects while ensuring quality and timelines.
• Assist in developing customer-focused messaging and campaign documentation.
• Apply customer insights and performance data to guide decisions and improvements.
• Support brand, legal, compliance, and operational reviews for launch readiness.
• Performance Measurement & Reporting – assist with campaign measurement and analysis.
• Maintain tracking dashboards and monthly budget reconciliation support.
• Compile results and provide updates to stakeholders.
• Identify trends and provide optimization recommendations.
• Québec Market Localization & Compliance – support adaptation, translation, and transcreation.
• Contribute to media planning with local market insights and audience behaviors.
• Review French content for quality and brand alignment.
• Apply Bill 101/96 requirements in customer communications.
• AI-Enabled Marketing & Innovation – use approved AI tools to support content development and automation.
• Support testing of new capabilities and process improvements.

Skills

Campaign management

Bilingual EN/FR

Project coordination

Analytics & reporting

Stakeholder mgmt

Cross-functional teamwork

Customer insights

Localization knowledge

Marketing strategy

Bill 101/96 knowledge

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing automation platforms

AI-enabled marketing tools

CDP/CRM platforms

Job description

We’re seeking a bilingual, detail-oriented Marketing Specialist to help bring high-impact direct-to-consumer marketing programs to life across the CoverMe and Affinity product lines. Working in a fast-paced, collaborative environment, you’ll support customer acquisition, conversion, onboarding, and retention initiatives while contributing to strategy through customer insights, Québec market expertise, and performance-driven recommendations. Supporting the CoverMe Insurance business, this role provides integrated marketing support across campaign planning, execution, localization, measurement, and optimization. You’ll coordinate deliverables with internal stakeholders, external agencies, and business partners, support French-language adaptation, and help ensure marketing initiatives are relevant, accurate, and effective across Canadian and Québec markets.

Position Responsibilities

• Campaign Planning, Execution & Optimization – Support integrated marketing campaigns across acquisition, conversion, onboarding, and retention initiatives.
• Coordinate campaign assets, briefs, timelines, approvals, and deliverables with internal teams, agencies, and external partners.
• Manage multiple concurrent marketing projects while maintaining quality, accuracy, and timelines.
• Assist in developing customer-focused messaging, creative requirements, and campaign documentation.
• Apply customer insights, segmentation, and performance data to support campaign decisions and tactical improvements.
• Support brand, legal, compliance, and operational review processes to ensure marketing materials are accurate and ready for launch.
• Performance Measurement & Reporting – Assist with campaign measurement, reporting, and performance analysis.
• Maintain tracking documentation, dashboards, and monthly budget reconciliation support.
• Compile results and prepare clear updates for stakeholders.
• Identify trends and provide recommendations to support campaign optimization.
• Québec Market, Localization & Compliance – Support the adaptation, translation, and transcreation of marketing materials for Québec audiences.
• Contribute to media planning recommendations by applying local market insights, consumer trends, and audience behaviours.
• Review French-language content for quality, consistency, brand alignment, and cultural relevance.
• Apply working knowledge of Bill 101 and Bill 96 requirements when supporting customer-facing communications.
• Work with translation agencies, legal, compliance, and creative teams to support accurate, compliant, and locally relevant materials.
• AI-Enabled Marketing & Innovation – Use approved AI-enabled marketing tools to support content development, campaign execution, and operational efficiency.
• Support testing of new marketing capabilities, automation opportunities, and process improvements.
• Review AI-assisted outputs for accuracy, quality, brand alignment, and compliance.

Required Qualifications

• 3+ years of marketing experience in a direct-to-consumer, digital, or performance marketing environment.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience supporting marketing campaigns across paid and owned channels.
• Experience adapting, translating, or transcreating content for Québec audiences.
• Familiarity with Bill 101 and Bill 96 requirements.
• Knowledge of campaign measurement, performance reporting, and marketing analytics.
• Strong project coordination, organizational, and stakeholder management skills.
• Experience working with cross-functional teams and external agencies.
• Familiarity with marketing technology platforms, customer data platforms, marketing automation tools, or AI-enabled marketing tools is an asset.
• Bilingual in English and French, with strong written and verbal communication skills in both languages.
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Fully bilingual (French/English): The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.

When you join our team

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• #LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

• Montreal, Quebec
• Working Arrangement Hybrid
• Salary range is expected to be between $59,700.00 CAD - $99,500.00 CAD
• Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
• The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.
• If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Benefits

• Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
• We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
• Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

Company Culture & Recognition

• We’re proud of our accomplishments and recognition.
• Recent awards include: 2026 Gallup Exceptional Workplace Award Winner, Manulife Named one of Forbes World’s Best Employers 2025, Financial Times World’s Best Employers Asia-Pacific 2026, We’ve been recognized as one of Canada’s Top 100 Employers 2026, #1 Life Insurer for AI Maturity by Evident 2026.

We're Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and industry-leading AI, and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognition.