Bilingual D2C Marketing Specialist – Québec Growth

Manulife/John Hancock; Montreal; Ibrido; CAD 60.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health insurance

Dental coverage

Vision coverage

Disability insurance

Life insurance

Retirement plans

Paid time off

Flexible work arrangement

Descrizione del lavoro

Manulife/John Hancock is seeking a bilingual Marketing Specialist to drive direct-to-consumer campaigns across CoverMe and Affinity products in Canada and Québec. You’ll support acquisition, onboarding, and retention while leveraging customer insights and market expertise to inform strategy and performance-driven recommendations.

The role emphasizes localization, cross-functional collaboration with internal teams and agencies, and compliance with Bill 101/96 requirements.

Competenze

• 3+ years of marketing experience in D2C, digital, or performance marketing.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience supporting campaigns across paid and owned channels.
• Experience adapting content for Québec audiences (translation/transcreation).
• Familiarity with Bill 101 and Bill 96 requirements.
• Knowledge of campaign measurement and analytics.
• Strong project coordination and stakeholder management.
• Experience with cross-functional teams and agencies.
• Familiarity with marketing tech platforms and AI-enabled tools.
• Bilingual in English and French with strong written and verbal skills.

Mansioni

• Campaign Planning, Execution & Optimization – support integrated campaigns for acquisition, conversion, onboarding, and retention.
• Coordinate assets, briefs, timelines, approvals, and deliverables with internal teams and agencies.
• Manage multiple marketing projects while ensuring quality and timelines.
• Assist in developing customer-focused messaging and campaign documentation.
• Apply customer insights and performance data to guide decisions and improvements.
• Support brand, legal, compliance, and operational reviews for launch readiness.
• Performance Measurement & Reporting – assist with campaign measurement and analysis.
• Maintain tracking dashboards and monthly budget reconciliation support.
• Compile results and provide updates to stakeholders.
• Identify trends and provide optimization recommendations.
• Québec Market Localization & Compliance – support adaptation, translation, and transcreation.
• Contribute to media planning with local market insights and audience behaviors.
• Review French content for quality and brand alignment.
• Apply Bill 101/96 requirements in customer communications.
• AI-Enabled Marketing & Innovation – use approved AI tools to support content development and automation.
• Support testing of new capabilities and process improvements.

Conoscenze

Campaign management

Bilingual EN/FR

Project coordination

Analytics & reporting

Stakeholder mgmt

Cross-functional teamwork

Customer insights

Localization knowledge

Marketing strategy

Bill 101/96 knowledge

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

Marketing automation platforms

AI-enabled marketing tools

CDP/CRM platforms

Descrizione del lavoro

Manulife/John Hancock is seeking a bilingual Marketing Specialist to drive direct-to-consumer campaigns across CoverMe and Affinity products in Canada and Québec. You’ll support acquisition, onboarding, and retention while leveraging customer insights and market expertise to inform strategy and performance-driven recommendations.

The role emphasizes localization, cross-functional collaboration with internal teams and agencies, and compliance with Bill 101/96 requirements.