Marketing Specialist

University of Alberta Careers; Edmonton; Hybrid; CAD 52,000 - 72,000; Full time

Job summary

The University of Alberta Careers Brand Team is seeking a Marketing Specialist to help develop and execute the university's brand strategy, driving awareness and engagement across audiences. The role requires expertise in campaign planning and Canva Enterprise to support university programs.

This term-position reports to the Director of Brand and focuses on tactical planning, activation, and internal brand support.

Qualifications

• Experience in brand management or communications campaigns.
• Proven ability to coordinate multiple campaigns and stakeholders.
• Familiarity with Canva Enterprise or similar design platforms.

Responsibilities

• Develop and execute brand strategy to increase awareness and engagement.
• Plan and activate tactical campaigns across university programs.
• Provide internal brand support and coordinate cross-functional projects.

Skills

Brand strategy

Campaign planning

Project coordination

Client management

Education

Bachelor's degree in Marketing/Communications

Tools

Canva Enterprise

Job description

This position has a term length of18 months.

Location - This role is hybrid with a mix of remote and in-person work. Work primarily takes place at Enterprise Square.

Stories teach us. They drive knowledge. Shape who we are and the way we understand the world. Teach us about our past. And help us imagine our future. The U of A Brand Team is responsible for marketing programs, campaigns, and initiatives that engage our many audiences and demonstrate how we lead with purpose both internally and externally. We are One University telling the stories of change-makers, community builders, and world shapers.

Reporting to the Director of Brand, the Marketing Specialist will help to develop and execute the University of Alberta’s brand strategy to build high-level brand awareness, drive acquisition (student, fundraising, revenue) and engagement, provide internal brand support, and build a community of brand champions. As a Marketing Specialist, you will be responsible for tactical campaign planning and activation for a variety of University programs and accounts. This role is ideal for someone who is well-versed in brand and community building, and who excels in project coordination, client management, and specifically the Canva Enterprise platform.