Marketing Specialist

University of Alberta; Edmonton; Hybrid; CAD 60,000 - 75,000; Full time

Job summary

The University of Alberta Brand Team is seeking a Marketing Specialist to develop and execute the university’s brand strategy. This role focuses on building high-level brand awareness, driving student recruitment and fundraising engagement, and providing internal brand support.

Reporting to the Director of Brand, you will manage tactical campaign planning and activation for a range of programs and accounts, collaborate with stakeholders, coordinate projects, and leverage Canva Enterprise to

Qualifications

• Experience developing and executing brand strategy for campaigns.
• Strong project coordination and client management skills.
• Familiarity with Canva Enterprise platform for campaign activation.

Responsibilities

• Develop and execute the University of Alberta’s brand strategy to build brand awareness, drive student recruitment and fundraising engagement, and provide internal brand support.
• Plan and activate tactical campaigns for a variety of University programs and accounts, coordinating with stakeholders and leveraging Canva Enterprise.

Skills

Brand strategy

Campaign planning

Client management

Tools

Canva Enterprise

Job description

This position has a term length of18 months.

Location - This role is hybrid with a mix of remote and in-person work. Work primarily takes place at Enterprise Square.

Stories teach us. They drive knowledge. Shape who we are and the way we understand the world. Teach us about our past. And help us imagine our future. The U of A Brand Team is responsible for marketing programs, campaigns, and initiatives that engage our many audiences and demonstrate how we lead with purpose both internally and externally. We are One University telling the stories of change-makers, community builders, and world shapers.

Reporting to the Director of Brand, the Marketing Specialist will help to develop and execute the University of Alberta’s brand strategy to build high-level brand awareness, drive acquisition (student, fundraising, revenue) and engagement, provide internal brand support, and build a community of brand champions. As a Marketing Specialist, you will be responsible for tactical campaign planning and activation for a variety of University programs and accounts. This role is ideal for someone who is well-versed in brand and community building, and who excels in project coordination, client management, and specifically the Canva Enterprise platform.