Marketing Specialist

University of Alberta; Edmonton; Hybrid; CAD 66,000 - 91,000; Full time

Job summary

The University of Alberta in Edmonton, AB, is seeking a Marketing Specialist for an 18‑month term. This hybrid role blends remote and in‑person work at Enterprise Square, reporting to the Director of Brand.

You will help develop and execute the brand strategy to build awareness, drive student recruitment, fundraising and engagement, and lead tactical campaign planning and activation across programs with Canva Enterprise.

Qualifications

• Degree in Marketing/Communications or related field.
• 5+ years in professional marketing roles with branding focus.
• Experience with Canva as design platform.
• Experience with internal brand building in a large or complex organization.
• Strong digital marketing technical understanding, including web content management, marketing automation, SEO, SEM, social media, and Google Analytics.
• Experience with branded merchandise management.
• Experience with brand activations and event management.
• Experience working in an internal marketing department or agency-client service delivery model.
• Ability to execute creative development and production processes.
• Superior attention to detail and excellent verbal and written communication skills.
• Hands on creative and dynamic approach for delivering project results with a focus on best practices.
• Strong organization and project coordination skills.

Responsibilities

• Create and steward integrated marketing plans that meet objectives.
• Lead and administer Marketing on Demand program, delivered through Canva Enterprise.
• Interface with cross-functional teams to deliver brand initiatives including events.
• End-to-end execution of internal partners’ marketing projects within timelines and budget.
• Liaise as Brand inquiries contact.
• Contribute to a fair, positive and equitable environment for a diverse workforce.

Skills

Brand marketing

Marketing strategy

Canva usage

Internal branding

Digital marketing

SEO/SEM

Content management

Event management

Project coordination

Communication skills

Education

Degree in Marketing/Communications

Tools

Canva Enterprise

Job description

Job Info

• Job Identification: 4537
• Job Category: Marketing & Communications
• Posting Date: 10/20/2026
• Apply Before: 11/03/2026
• Job Schedule: Full time
• Locations: Edmonton, AB, Canada (Hybrid)
• Grade: 10
• Category Type: Support Staff
• Position Type: Support Staff - Auxiliary
• College/Administrative Portfolio: VP External Relations
• Faculty/Department: Marketing
• Hours Per Week: 35
• Annual Salary Range: $65,891.16 to $91,195.68

About the Job

This position has a term length of 18 months.

Location - This role is hybrid with a mix of remote and in-person work. Work primarily takes place at Enterprise Square.

Stories teach us. They drive knowledge. Shape who we are and the way we understand the world. Teach us about our past. And help us imagine our future. The U of A Brand Team is responsible for marketing programs, campaigns, and initiatives that engage our many audiences and demonstrate how we lead with purpose both internally and externally. We are One University telling the stories of change-makers, community builders, and world shapers.

Reporting to the Director of Brand, the Marketing Specialist will help to develop and execute the University of Alberta’s brand strategy to build high-level brand awareness, drive acquisition (student, fundraising, revenue) and engagement, provide internal brand support, and build a community of brand champions. As a Marketing Specialist, you will be responsible for tactical campaign planning and activation for a variety of University programs and accounts. This role is ideal for someone who is well-versed in brand and community building, and who excels in project coordination, client management, and specifically the Canva Enterprise platform.

Responsibilities

• In collaboration with the Director of Brand and Brand Team, create and steward integrated marketing plans that meet the university’s marketing objectives.
• Lead and administer the university's Marketing on Demand program, delivered through Canva Enterprise.
• Interface with and contribute to cross-functional marketing teams to deliver all elements of brand-related initiatives including events.
• Have overall accountability for end to end execution of internal partners’ marketing projects ensuring work is completed accurately within the agreed upon timelines and budget.
• Act as a liaison and key point of contact for designated Brand inquiries.
• Contribute to a fair, positive and equitable environment that supports a diverse workforce.

Qualifications

• Degree in Marketing/Communications or related field.
• 5+ years in professional marketing roles with an understanding of marketing strategy and support and the overall media landscape, with a focus on brand marketing.
• Experience with administering and using Canva as a design platform.
• Experience with internal brand building in a large or complex organization.
• Strong digital marketing technical understanding, including web content management, marketing automation, SEO, SEM, social media, and Google Analytics.
• Experience with branded merchandise management.
• Experience with brand activations and event management.
• Experience working in an internal marketing department and or familiarity with agency-client service delivery models.
• Ability to execute creative development and production processes.
• Superior attention to detail as well as excellent verbal and written communications skills.
• A ‘‘hands on’’ creative and dynamic approach for delivering project results with a focus on best practices.
• Strong organization and project coordination skills.

About the Team

The Marketing team delivers brand stewardship and marketing activities to strengthen the university brand by heightening awareness and visibility of the university and its story in local, national and international markets and building a comprehensive university reputation upon which recruitment, fundraising and partnerships, among other university objectives, can grow.

At the University of Alberta, we are committed to creating an inclusive and accessible hiring process for all candidates. If you require accommodations to participate in the interview process, please let us know at the time of booking your interview and we will make every effort to accommodate your needs.