Marketing Specialist

Provincial Credit Union; Charlottetown; On-site; CAD 68,000 - 80,000; Full time

Benefits offered by this job

Health and dental coverage

Two weeks vacation

Personal days

Volunteer days

Annual fitness allowance

Job summary

Provincial Credit Union in PEI is seeking a Marketing Specialist on a 16-month term to support development and execution of marketing initiatives. You will work across projects, using member insights to inform strategies, evaluate campaigns, and support communications with clear branding.

The ideal candidate has a marketing degree with 3-5 years’ experience, understands digital channels in financial services, and can manage multiple tasks while collaborating with the Marketing & Communications

Qualifications

• Degree in Marketing with 3-5 years' experience or equivalent.
• Experience with digital channels in financial services is a plus.
• Proficient in SEO and AEO.
• Strong data analysis and audience segmentation skills.
• Knowledge of creative development and campaign basics.

Responsibilities

• Support annual marketing plan development and paid media campaigns.
• Collaborate with Marketing & Communications to align brand messaging.
• Identify trends and insights to guide strategies and audiences.
• Analyze campaign performance and recommend improvements.
• Coordinate timelines and meetings for strategic projects.

Skills

Marketing principles

SEO/AEO

Data analysis

Audience segmentation

Creative development

Time management

Independent work

Education

Degree in Marketing

3-5 years experience or equivalent

Job description

Marketing Specialist (16-Month Term)

Location: Any branch, PEI

At Provincial Credit Union, we're more then a financial institution – we're a people-first, purpose-driven organization, proudly recognized one ofCanada's Top 100 Employers for 2026. Guided by our IMPACT values, we're committed to creating an exceptional employee experience where every team member feels supported, valued, and empowered.

As a Marketing Specialist, you'll play an important role in supporting the development and execution of Provincial Credit Union’s marketing initiatives. You'll work across a variety of projects, using data and member insights to help inform marketing strategies, evaluate campaign performance, and support effective communications.

What You'll Do:

• Support the development and execution of Provincial Credit Union’s annual marketing plan, including paid media campaigns across various channels.
• Collaborate with the Marketing & Communications team and internal stakeholders to develop marketing materials and ensure alignment with brand and messaging guidelines.
• Identify marketing trends and member insights to help inform marketing strategies and target appropriate member audiences.
• Analyze and report on marketing campaign and tactic performance, providing recommendations to improve effectiveness.
• Support strategic projects by coordinating timelines, preparing meeting briefs, documenting key updates, and keeping stakeholders aligned.

What you Bring:

We're looking for someone who can:

• Demonstrate knowledge of marketing principles.
• Proficient in search engine optimization (SEO) and answer engine optimization (AEO).
• Demonstrate knowledge in data analysis and audience segmentation.
• Working knowledge of creative development
• Proven time management skills and ability in organizing work, setting priorities, and performing multiple tasks with conflicting priorities/deadlines.
• Proven ability to work independently with minimum supervision.

What You Have:

Required Education and Experience:

• Degree in Marketing plus 3-5 years experience or equivalent work experience.
• Experience working with digital channels in financial services organization a plus.

Why You'll Love It Here:

We believe our employees deserve the same outstanding care we give our members. That's why we offer:

• A People-First Culture:Join a supportive team that values collaboration, positivity, and community impact.
• Competitive Pay & Bonus Program:Market-aligned salary plus the opportunity for annual bonuses.
• Comprehensive Benefits:Health and dental coverage, sick time.
• Work-Life Balance:Twoweeks' vacation, plus two personal days and two volunteer days to recharge and give back.
• Unique Employee Perks:Annual fitness & clothing allowance.

This is a 16-month term position.

Salary Range:

$68,289 – $80,340

Additional Information:

Bondability Requirement: Candidates must be bondable under a fidelity bond policy (includes a criminal and credit check).

Closing Date:September 27th, 2026

Diversity & Inclusion

At Provincial Credit Union, we're committed to creating an inclusive and equitable workplace. We welcome applications from all qualified individuals, and accommodations are available throughout the recruitment process.

Tagged as: 11202

Languages:

• English