Marketing Specialist

Socket.dev; Calgary; On-site; CAD 55,000 - 75,000; Full time

Job summary

Hopewell Residential Management in Calgary is seeking a Marketing Specialist to plan, manage and execute marketing campaigns for multiple home-building projects. The role combines strategic thinking with hands-on execution, including media planning across digital and traditional channels and coordination with sales teams.

The ideal candidate has a post-secondary degree in marketing or related field and 3+ years of progressive experience, plus strong organizational and communication skills.

Qualifications

• Post-secondary degree or diploma in communications, marketing, business, or related field.
• 3+ years of progressive experience in the marketing field.
• Track record of marketing success with demonstrated campaigns.
• Superior organizational skills with the ability to handle multiple, deadline-oriented priorities.
• Experience in development or residential construction industry is an asset.
• Ability to meet time-sensitive deadlines.
• Valid driver’s license and access to a personal vehicle.
• Knowledge of Pardot and/or Mailchimp is an asset.
• Interest in the competitive environment.

Responsibilities

• Plan, manage and execute Hopewell Residential marketing projects and campaigns.
• Collaborate with internal teams and external partners to execute advertising campaigns and projects.
• Oversee multiple home-building and community marketing projects within deadlines and budget.
• Lead media planning and buying across digital, social, radio, print, outdoor and other channels.
• Develop, manage and track campaign budgets with attention to accuracy.
• Contribute to social media and communications efforts (Facebook, Instagram, LinkedIn, TikTok) and create brochures and marketing materials.
• Be a key contact for project-related Sales teams and assist with award submissions.
• Perform other duties as assigned.

Skills

Strategic thinking

Digital marketing

Communication skills

Project management

Budget management

Pardot/Mailchimp

Event coordination

Education

Post-secondary degree or diploma in communications, marketing, business, or related field

Job description

Title: Marketing Specialist
Company: Hopewell Residential Management
Job Type: Full-Time, Temporary (12- Month Maternity Leave Coverage)
Department: Marketing
City: Calgary

Reporting:

This position will report directly to the Marketing Manager.

Key Responsibilities:

The Marketing Specialistis responsible for planning, managing and executingHopewell Residential (Hopewell) marketing projectsand campaigns. The specialist will be creative, yet analytical, with the ability to report on campaign successes and objectives, nimbly adapting in real-time to ensure optimal project performance. Duties of the position include:

• Develop, support and implement targeted marketing strategies/campaigns;
• Collaborate with internal teams and external partners to execute on advertising campaigns and projects;
• Oversee multiple home-building and community development marketing projects, managing the details, achieving deadlines and remaining on-budget;
• Lead media planning and buying initiatives across digital, social, radio, print, outdoor, and other channels, ensuring campaigns are strategically targeted, effectively budgeted, optimized for performance, and aligned with overall marketing objectives;
• Develop, manage and track campaign budgets with a close eye for accuracy;
• Contribute to social media and communications efforts, including Facebook and Instagram, LinkedIn and TikTok, write and send emailers and blogs; and more as required with a designer and/or marketing colleagues, develop and execute on a wide range of marketing project items, including brochures, community marketing maps, sales collateral and marketing materials; Be a key point of contact for project-related Sales team(s);
• Assist with the preparation and submission of all industry-related award submissions;
• Other duties and responsibilities as assigned.

About You:

You successfully balance strategic thinking with tactical work – you are both a thinker and a doer. You are a digital-focused, modern marketer who is emotionally intelligent, resourceful, results focused and energetic, with a positive disposition and orientation towards outstanding and collaborative marketing teamwork.

You have experience in a fast-paced role where you were independently and successfully managing numerous high-priority projects, campaigns and tasks. You have a proven track record in collaborating in a dynamic environment, are highly detail-oriented, and always communicate clearly and respectfully.

In addition to strong interpersonal and communication skills (both written and verbal), you have a track record of marketing success from your previous role(s). Finally, you are self-directed, innovative and tech savvy, with:

• Post-secondary degree or diploma in communications, marketing, business, or related field;
• 3+ years of progressive experience in the marketing field;
• A track record of marketing success from your previous role(s), with examples of marketing projects/campaigns you have developed;
• Superior organizational skills with the ability to handle multiple, deadline-oriented priorities;
• Previous experience within the development or residential construction industry considered an asset;
• Ability to meet time-sensitive deadlines;
• A valid driver’s license and access to a personal vehicle;
• Understanding and working knowledge of Pardot (and/or Mailchimp?) considered an asset;
• Knowledge of and interest in the competitive environment.

Working Conditions:

Traditional core office hours are Monday to Friday 8:00 am to 5:00 pm. This is a 12-month maternity leave position. This position will occasionally require attendance at events and show home openings outside of regular work hours, including evenings and weekends. Some travel may be required.