Performance Marketing Specialist

Socket.dev; Ottawa; On-site; CAD 65,000 - 93,000; Full time

Job summary

REALTOR.ca, located in Ottawa, ON, is seeking a Performance Marketing Specialist for maternity leave coverage. The role focuses on planning, executing, and optimizing paid acquisition across paid search, paid social and app campaigns to attract qualified audiences.

You will work with product marketing, CRM, partner marketing and BI to improve conversions and ROI. You will manage budgets, test audiences and landing pages, and report on performance.

Qualifications

• University degree or college diploma in marketing, business, analytics, or related field.
• 3–5 years of hands-on performance or digital marketing with paid acquisition.
• Experience with Google Ads, GA4 and major paid social platforms.
• Experience with app acquisition or mobile growth campaigns.
• Strong knowledge of CTR, CPC, CPM, CPI, CPA, ROAS and ROI.
• Budget management, pacing and bidding against targets.
• Experience with conversion tracking, attribution and performance dashboards.
• Strong analytical skills and ability to translate data into optimization decisions.
• Proven skills in ad copy, creative briefing, landing-page optimization and A/B testing.
• Strong project management, prioritization and attention to detail.
• Strong communication and cross-team collaboration.
• Bilingualism is an asset.

Responsibilities

• Plan, execute and optimize paid search, paid social and app acquisition programs.
• Manage campaign setup, budgets, pacing, bidding, targeting, ad copy and landing-page requirements.
• Drive acquisition and conversion for key journeys, optimizing CTR, CPC, CPM, CPA and ROAS.
• Define audiences, objectives, conversion events, KPIs and reporting sources with cross-functional teams.
• Build a structured testing roadmap across audiences, creative, messaging and bids.
• Analyze campaign data to identify trends and opportunities to improve conversion and efficiency.
• Collaborate with CRM, Partner Marketing, Content, AEO and SEO on integrated campaigns.
• Support mortgage and partner outcomes by improving referrals and paid-media ROI.
• Maintain recurring reporting and adapt to platform, privacy and measurement changes.

Skills

Marketing analytics

Google Ads

GA4

Paid social

App acquisition

Campaign optimization

Budget management

Attribution

Performance dashboards

A/B testing

Landing-page optimization

Copywriting

Cross-functional

Bilingual

Education

University degree

Tools

Google Ads

GA4

Paid social platforms

Job description

Reports To:Senior Manager, Marketing

Role Type:Maternity Leave Coverage (18-month Contract)

Location:Ottawa, ON

Effective:October 2026

About Us

REALTOR.ca is a cornerstone of Canada’s real estate market, dedicated to helping millions of Canadians find attainable housing across the country. As the leading real estate platform in Canada, we offer the most comprehensive listings and resources to assist consumers in finding their dream homes.

At REALTOR.ca, we are committed to supporting REALTOR® members’ businesses and fostering consumer trust and loyalty. Our dedication to delivering value and continuously adapting to market demands ensures that REALTOR.ca is more than just a listing service- it is the heart of the Canadian real estate experience.

Join us and be a part of a team that is at the forefront of the real estate industry, making a significant impact on the lives of Canadians every day.

Position Overview

The Performance Marketing Specialist will be responsible for planning, executing and optimizing paid acquisition across paid search, paid social and app campaigns to attract qualified audiences and move users into priority REALTOR.ca journeys. The role will use performance data, testing and budget optimization to improve meaningful user actions, conversion efficiency and return on marketing investment, while working across Product Marketing, CRM, Partner Marketing and Business Intelligence.

Core Competencies

• Performance marketing strategy and execution


• Paid search, paid social and app acquisition


• Data analysis and performance measurement


• Budget and bid optimization


• Conversion optimization and experimentation


• Audience and customer journey thinking


• Commercial and results focus


• Cross-functional collaboration


• Clear written and verbal communication


• Planning and adaptability


• Accountability and problem-solving

Function

The Performance Marketing Specialist will manage end-to-end campaign execution, optimization and reporting across paid search, paid social and app acquisition. They will translate business priorities into measurable acquisition plans, manage budgets and targets, test audiences, creative and landing pages, and recommend actions that improve qualified traffic, conversion, product adoption and cost efficiency.

Key Responsibilities

• Plan, execute and optimize paid search, paid social and app acquisition programs aligned to REALTOR.ca priorities and active decision-maker growth.


• Manage campaign setup, budgets, pacing, bidding, targeting, ad copy, creative coordination, landing-page requirements and quality assurance.


• Drive acquisition and conversion for app, mortgage, insurance and other priority journeys, optimizing CTR, CPC, CPM, CPA and ROAS.


• Define audiences, objectives, conversion events, KPIs and reporting sources with Product Marketing, CX and Business Intelligence before launch.


• Build a structured testing roadmap across audiences, creative, messaging, landing pages and bid strategies, and apply learnings to improve performance.


• Analyze campaign and journey data to identify trends, drop-off and investment opportunities that improve conversion, efficiency and product adoption.


• Collaborate with CRM, Partner Marketing, Content, AEO and SEO, Communications and Product on integrated campaigns, launches and partner activations.


• Support mortgage and partner outcomes by improving qualified referrals, provider continuation actions, conversion efficiency and paid-media return.


• Maintain recurring reporting and scorecards, communicate recommendations, manage deliverables and stay current on platform, privacy and measurement changes.

Skills & Qualifications

• University degree or college diploma in marketing, business, analytics or a related field, or equivalent experience.


• 3-5 years of hands-on performance or digital marketing experience with paid acquisition and campaign optimization.


• Hands-on experience with Google Ads, GA4, and major paid social advertising platforms.


• Experience with app acquisition or mobile growth campaigns.


• Strong knowledge of CTR, CPC, CPM, CPI, CPA, conversion rate, ROAS and ROI.


• Demonstrated ability to manage budgets, pacing and bidding against defined targets.


• Experience with conversion tracking, attribution and performance dashboards.


• Strong analytical skills and the ability to translate data into optimization decisions.


• Proven skills in ad copy, creative briefing, landing-page optimization and A/B testing.


• Strong project management, prioritization and attention to detail.


• Strong communication skills and ability to work effectively across teams and with external partners.


• Bilingualism is an asset.

About the Team

We are a diverse and talented group of professionals passionate about technology and innovation. We value collaboration, creativity, and continuous learning. As a part of the marketing team, you will join a supportive team that encourages knowledge sharing and professional growth. We foster a positive and inclusive work environment where all team members’ contributions are valued.

Company Culture

At REALTOR.ca, we pride ourselves on our dynamic and inclusive company culture. We believe that a great workplace is built on mutual respect, open communication, and a shared commitment to excellence. Our team enjoys a flexible work environment that promotes work-life balance, with options for remote work and flexible hours. We also offer opportunities for professional development and career advancement, ensuring that our employees can grow alongside the company.

We thank all applicants for their interest; however, only those under consideration for the role will be contacted.

At REALTOR.ca, we are committed to fostering an inclusive, barrier-free and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs. As an equal opportunity employer, we value the unique perspectives and experiences that each team member brings.