Marketing Manager

TalentSphere Staffing Solutions; Toronto; On-site; CAD 115,000 - 135,000; Full time

Benefits offered by this job

Health benefits

Paid vacation

Personal days

Professional development resources

Job summary

TalentSphere Staffing Solutions in Toronto is seeking a Marketing Manager to lead marketing for a residential real estate portfolio, combining strategy, creative direction, and hands-on campaign execution.

The role collaborates with leasing, operations, and senior leadership to drive pricing alignment, occupancy, lead generation, and brand consistency across properties.

Qualifications

• Three+ years of progressive marketing experience with strategy, budgets, campaigns, or external agencies.
• Experience developing and executing integrated marketing plans.
• Experience managing paid social media and/or Google advertising campaigns.
• Strong knowledge of Meta Ads Manager, Google Ads, and Google Analytics.

Responsibilities

• Develop integrated marketing plans for upcoming property launches and lease-up campaigns.
• Translate leasing objectives into marketing initiatives with pricing and occupancy targets.
• Plan campaign timing and allocate resources per property.
• Support events, open houses, and activations to drive leasing and retention.
• Ensure rental listings and online information are accurate and compelling.
• Establish consistent brand identity across the portfolio and approve creative work.
• Oversee digital content and social channels to boost awareness and lead generation.
• Direct paid media campaigns across Meta, Google, and other channels.
• Oversee email marketing for prospective residents and renewal communications.
• Manage marketing budget and establish regular performance reporting.
• Lead internal team and manage external vendors.

Skills

Marketing strategy

Campaign management

Budget management

Team leadership

Paid social

Google Ads

Meta Ads Manager

Google Analytics

Brand consistency

Creative direction

Content creation

Writing & editing

Education

Postsecondary education in marketing

Tools

Canva

CapCut

Adobe Creative Suite

Mailchimp

HubSpot

Google Analytics

Google Ads

Meta Ads Manager

Constant Contact

Job description

Marketing Manager the Opportunity

Residential Real Estate

Toronto, Ontario

Full-time, in-office

$115,000 - $135,000

Our client, a growing residential real estate organization, is seeking a commercially minded Marketing Manager to lead marketing across a portfolio of rental communities.

This position combines strategy, creative direction, digital advertising, team leadership, and hands-on campaign execution. The successful candidate will develop marketing programs that support new property launches, generate qualified leasing leads, strengthen brand recognition, and maintain occupancy across established communities.

Working closely with leasing, operations, and senior leadership, the Marketing Manager will connect marketing activity with pricing, availability, lead volume, tours, and lease conversions.

Marketing Manager Key Responsibilities

Portfolio and Lease-Up Marketing

• Develop integrated marketing plans for upcoming property launches, active lease-up campaigns, and stabilized rental communities.
• Translate leasing objectives, availability, pricing changes, and occupancy targets into focused marketing initiatives.
• Plan campaign timing and allocate resources according to the needs of each property.
• Support open houses, property activations, resident events, and other initiatives that contribute to leasing and retention.
• Ensure rental listings and online property information remain accurate, compelling, and current.

Brand and Creative Direction

• Establish a consistent visual and written identity across the residential portfolio.
• Provide creative direction for property branding, advertising, signage, brochures, websites, leasing materials, and internal communications.
• Review and approve creative work while providing clear, constructive feedback to internal contributors and external partners.
• Plan photography, video, virtual tours, launch materials, and on-site promotional content.
• Protect brand consistency while allowing each property to maintain its own market positioning and personality.

Digital Content and Social Media

• Build content strategies and editorial calendars for portfolio and property-level social channels.
• Oversee content across Instagram, TikTok, Facebook, and other relevant platforms.
• Identify emerging content, platform, and consumer trends that can be applied effectively within the rental housing market.
• Guide the creation of engaging content that supports awareness, lead generation, resident engagement, and community building.
• Ensure content reflects the quality and experience offered by each residential property.

Advertising and Lead Generation

• Direct paid-media campaigns across Meta, Google, and other appropriate digital channels.
• Manage targeting, creative testing, campaign optimization, and budget allocation.
• Monitor lead quality, cost per lead, conversion rates, and cost per lease.
• Adjust campaign strategies based on inventory, leasing activity, market response, and performance data.
• Work closely with leasing teams to understand lead outcomes and improve campaign effectiveness.

Email and Customer Communications

• Develop email-marketing programs for prospective residents, including inquiry follow-up, tour reminders, and leasing campaigns.
• Oversee communications for existing residents, including newsletters, community updates, events, and renewal initiatives.
• Maintain a consistent brand voice across prospect and resident communications.
• Identify opportunities to improve engagement throughout the prospective and existing resident journey.

Budget, Analytics and Reporting

• Manage the overall marketing budget across properties, campaigns, vendors, media, technology, and content production.
• Establish a regular reporting process covering campaign performance, lead generation, engagement, leasing conversions, and marketing spend.
• Present performance results, observations, and recommendations to senior leadership.
• Use data to recommend changes to campaign strategy, channel selection, creative direction, and budget allocation.
• Measure marketing success against leasing velocity, occupancy, vacancy, and portfolio-growth objectives.

Team and Vendor Leadership

• Lead and support internal marketing resources while collaborating closely with leasing and property operations.
• Select, brief, and manage photographers, videographers, designers, media partners, printers, signage providers, and other suppliers.
• Establish clear scopes, deadlines, budgets, and performance expectations for external partners.
• Ensure vendors deliver high-quality work that meets brand and business requirements.
• Coordinate multiple campaigns, properties, stakeholders, and deadlines simultaneously.

Marketing Manager Qualifications & Experience

• At least three years of progressive marketing experience, ideally involving responsibility for strategy, budgets, campaigns, people, or external agencies.
• Demonstrated experience developing and executing integrated marketing plans.
• Practical experience managing paid social media and/or Google advertising campaigns.
• Strong knowledge of Meta Ads Manager, Google Ads, and Google Analytics.
• An excellent eye for design, composition, brand consistency, and creative quality.
• Experience briefing and directing photographers, videographers, designers, media partners, and production vendors.
• Strong writing and editing skills with careful attention to voice, tone, and detail.
• Ability to connect marketing performance with measurable business and sales outcomes.
• Excellent organizational skills and the ability to manage several properties and campaigns concurrently.
• Confidence presenting marketing results, recommendations, and budget decisions to leadership.
• Experience supervising or mentoring an employee is preferred.
• A portfolio or relevant examples of campaigns, content, brand development, or marketing results.
• A valid driver's licence, reliable transportation, and the ability to visit properties as required.
• Availability to maintain a regular office presence and attend occasional property events.

Preferred Experience

• Marketing experience within residential real estate, property management, hospitality, multifamily housing, luxury goods, or another location-based service business.
• Familiarity with platforms such as Mailchimp, Constant Contact, HubSpot, or comparable email-marketing technology.
• Experience using Canva, CapCut, Adobe Creative Suite, or similar content-production tools.
• Postsecondary education in marketing, communications, business, or a related discipline.

What Our Client Offers

• Competitive compensation based on experience.
• Health and dental benefits.
• Paid vacation and personal days.
• Dedicated resources for campaigns, marketing technology, and professional development.
• A varied position combining strategy, creative direction, property visits, team collaboration, and campaign execution.
• The opportunity to shape the marketing approach for a growing portfolio of residential communities.

Similar Role Titles

• Senior Marketing Manager
• Brand Manager
• Portfolio Marketing Manager
• Real Estate Marketing Manager
• Project Marketing Manager

Only applicants with the legal right to work in Canada can be considered for this opportunity. We thank all those who express interest in this opportunity however only those short-listed we be contacted.