Marketing Automation Specialist

Kelleher Ford; Edmonton; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Vehicle purchase program

Employee assistance program

Appreciation events

Professional development

Job summary

AutoCanada is seeking a Marketing Automation Specialist to scale the marketing automation platform and turn data into growth. You’ll own personalized journeys in Iterable, expand the journey library, sharpen segmentation and continually tune performance across sales and service.

Expect a fast-paced, data-driven role that blends strategy with hands-on execution and measurable results. Join a team that values continuous development, collaboration across departments, and delivering value through

Qualifications

• Experience building automated, personalized customer journeys.
• Strong understanding of segmentation and targeting.
• Proven track record optimizing campaigns with data-driven decisions.

Responsibilities

• Own the Marketing Automation Platform: Iterable as the core platform, expanding capabilities across sales and service.
• Build & Scale Journeys: design, launch, and manage automated email and SMS journeys.
• Segmentation & Targeting: use advanced segmentation for personalized messaging.
• Measure, Analyze & Optimize: track lead conversions and retention and iterate on results.
• A/B Test for Impact: run ongoing tests on triggers, journeys, timing to improve outcomes.
• Collaborate to Innovate: partner with marketing teams and data group to align strategy.
• Ensure Data Accuracy & Health: maintain data integrity across systems.
• Own Deliverability & List Performance: monitor deliverability and list health.

Skills

Marketing Automation

Iterable

Segmentation

A/B Testing

Data-driven

Tools

Iterable platform

Job description

Position : Marketing Automation Specialist
Location: Edmonton, AB
Classification: Full-Time, Onsite, Immediate Hire

AutoCanadais the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

We find opportunities to reward high-performers regularly and are looking for managers that empower and motivate their teams to do their very best. We want someone whose values align with our own and can support our people-driven culture of learning and continuous development.Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Your area of focus.

Are you ready to change the way automotive marketing connects with customers? We're looking for a Marketing Automation Specialist to take the wheel of our marketing automation platform and turn it into a growth engine. The foundation is built and live. Your job is to scale it.

You’ll own automated, personalized customer journeys in Iterable, working with a modern data stack that already connects sales and service. You’ll expand the journey library, sharpen segmentation, and continually tune performance, turning raw data into lead conversions and stronger customer retention.

If you thrive where innovation meets execution, this is your chance to shake up the car business and make your mark on the future of automotive marketing.

Key Responsibilities

• Own the Marketing Automation Platform:Take full ownership of Iterable as our marketing automation platform, expanding its capabilities across sales and service channels.
• Build & Scale Journeys:Design, launch, and manage automated email and SMS journeys in Iterable, growing the program from its current foundation into a full lifecycle engine.
• Segmentation & Targeting:Use advanced segmentation to personalize messaging and put the right offer in front of the right customer at the right moment.
• Measure, Analyze & Optimize:Track lead conversions, retention, and service engagement, and iterate relentlessly on what the numbers tell you.
• A/B Test for Impact:Run ongoing testing on triggers, journeys, creative, and timing to keep improving results.
• Collaborate to Innovate:Partner with marketing account managers, VODMs, dealership teams, and our data group to align strategy and execution.
• Ensure Data Accuracy & Health:Maintain data integrity across systems so clean, actionable information powers every campaign.
• Own Deliverability & List Performance:Monitor and manage deliverability, sender reputation, and list health to keep engagement high.

Why this role is different

• Build on Momentum:Step into a platform that’s already live and take it further, faster.
• Lead Innovation:Shape the future of automotive marketing with modern tech and a serious data foundation.
• Own the Outcome:Set the strategy, optimize performance, and drive measurable results.
• Leave Your Mark:Join a team that’s redefining how dealerships engage with their customers.

The Perks.

• Competitive Compensation and Benefits Package
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.