Marketing Account Executive - OpenRoad Auto

OpenRoad Auto Group Limited; Newmarket; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Training & development

Extended health and dental

Brand exposure across OEMs

Job summary

OpenRoad Auto Group, with NewRoads as a division, seeks a Marketing Account Executive in Newmarket, Ontario. This full-time role supports multiple OEM brands, manages marketing budgets across dealerships, and travels to client meetings across Ontario.

The ideal candidate has 3+ years of retail multi-location marketing, strong strategic thinking, and excellent communication to drive brand and performance across regions.

Qualifications

• 3+ years marketing experience in fast-paced retail and multi-location settings.
• Strong strategic thinker for growth.
• Understanding of automotive sales cycles.
• Experience in multi-channel campaigns.

Responsibilities

• Work as part of an in-house, full-service marketing agency for automotive retail.
• Serve as primary marketing advisor to dealership general managers.
• Develop and manage marketing strategy and budgets across dealerships.
• Lead dealership marketing plans aligned with OEM brand standards.
• Own dealership CRM and lifecycle marketing initiatives.
• Coordinate cross-functional execution with internal teams and agencies.

Skills

Marketing strategy

Budget management

Stakeholder management

Multi-channel campaigns

Presentation skills

Communication skills

Organized

Automotive knowledge

Time management

Job description

DRIVING POSSIBILITIES.

Position: Marketing Account Executive

Status: Full-Time

Dealership: NewRoads a division of OpenRoad Auto Group

Department: Marketing

We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest-growing automotive retail groups in the country (representing 21 automotive brands across 41 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.

The position requires flexibility to work full-time in Newmarket Ontario , and travel regularly to client meetings in person across Ontario dealerships.

A Career at OpenRoad Means You'll Enjoy:

• Opportunity to work with a variety of OEM BRANDS: Acura, Audi, BMW, Chevrolet Cadillac Buick GMC, Chrysler Dodge Jeep Ram, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
• Amazing associate Incentives
• Internal and External, Training & Development opportunities for skill development and growth
• Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Comprehensive Extended Health and Dental plan; tailored toward Associate wellness
• Recognition and Engagement Events!

Work Scope

• Part of an in-house, full-service marketing agency in automotive retail
• Primary marketing advisor to dealership general managers
• Marketing strategy and performance for assigned portfolio of dealerships
• Marketing budgets across assigned dealerships
• Dealership marketing plans aligned with OEM brand standards and program requirements
• Internal authority on assigned OEM brands: campaigns, scorecards, co-op funds, ROI
• End-to-end campaigns to meet monthly sales and business goals

Dealership Marketing Strategy

• Translate dealership and group objectives into actionable marketing strategies and sales
• Proactively deliver monthly opportunities across model lines and lifecycle campaigns
• Deliver multi-channel marketing strategies across internal marketing teams
• Own dealership CRM and lifecycle marketing
• Incorporate local market conditions, OEM data, and market share into campaigns
• Benchmark competitors

Client Relations

• Be the marketing liaison for dealerships and OEM partners
• Participate in OEM meetings
• Communicate OEM programs and compliance
• Advocate for dealership needs
• Support OEM marketing reviews and brand compliance

Partnerships

• Develop brand and vendor partnerships
• Support community, event and supplier partnerships
• Collaborate on partner negotiations, evaluations, and goal alignments
• Integrate partner activities into broad marketing strategies
• Ensure partner initiative compliance

Project Coordination

• Prepare briefs and priorities aligned to brand, market, and performance goals
• Lead cross-functional execution by marketing teams
• Ensure consistent execution with approved strategies, brand standards and requirements
• Collaborate with subject-matter experts from Marketing and external agencies

Reports & Performance Monitoring

• Conduct concise monthly marketing performance reviews with dealer clients in person
• Oversee marketing reports to align with OEMs and dealers
• Monitor dealer performance against scorecards

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

• 3+ years marketing experience in fast-paced retail and multi-location settings
• Strong strategic thinker for growth
• Understanding of automotive sales cycles
• Experience with multi-channel campaigns
• Demonstrated ability to manage budgets
• Strong presentation and stakeholder management skills
• Excellent communication skills - written and verbal
• Highly organized to manage multiple priorities at once
• Experience in dynamic and time-sensitive environments
• Strong understanding of regional variations in consumer behaviours
• Passion for automotive an asset

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

This job posting is for an existing position within our organization, and we are actively seeking qualified candidates to fill this role. We prioritize transparency in our hiring practices and strive to provide applicants with clarity regarding each opportunity’s nature and purpose.

OpenRoad Auto is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Accommodations are available on request for candidates taking part in all aspects of the selection process.

We thank all applicants in advance, however, only those considered for an interview will be contacted

JOIN US AND GROW WITH US!