Marketing Science Lead

Critical Mass; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Global maternity and parental leave

Competitive benefits packages

Flexible work days

Internal learning programs

Enterprise-wide employee discounts

Job summary

Critical Mass is looking for a Marketing Science Lead in Calgary. You will leverage 5 to 8 years of experience in data analytics to guide a team, deliver insightful marketing strategies, and drive business outcomes.

Your role will involve mentorship, data visualization, and leading projects across various initiatives. The company offers a competitive benefits package alongside early dismissal Fridays and various employee support services.

Qualifications

• 5-8 years of experience in marketing science projects.
• Expertise in data-driven insights and digital marketing optimization.
• Experience in supervising and developing teams of analysts.
• Knowledge in traditional advertising and market research techniques.

Responsibilities

• Ensure analyses, reports, and dashboards meet client needs.
• Lead measurement strategy ideation and execution.
• Manage and motivate analysts in their work.
• Assist in mapping data flows and compliance protocols.

Skills

Data visualization

Data integration

Statistical modeling

Leadership

Data science

Media/Marketing analytics

Microsoft Excel

Communication

Education

B.S. degree in quantitative field

M.S. degree preferred

Tools

Tableau

Domo

PowerBI

Job description

Job Description

As a Marketing Science Lead, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 to 8 years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights.

Agency

Critical Mass

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

As a Marketing Science Lead, your curiosity never ends. The next question is always on your mind, helping you demonstrate the value of marketing science to internal and external stakeholders. You bring in 5 to 8 years of experience, leading others in delivering Marketing Science projects across a broad range of initiatives, with a demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience optimizing Digital marketing efforts by systematically using data-driven insights, enjoy collaborating with others, and excel at leading and training juniors to translate findings into clear, actionable and executable insights. Gaining leadership experience through supervising and developing a passionate team of analysts (including managing their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’ll expose your analyst to all Marketing Science sub-disciplines to help develop their expertise.

You Will

• Ensure that the analyses, reports, dashboards and other deliverables created by the team fulfill client needs.
• Shape analytics content and provide point of view on methodology and technology.
• Lead the ideation, development and execution of measurement strategies and frameworks.
• Assist in mapping and implementing data flows and ensure compliance with data governance protocols.
• Manage, develop and motivate analysts: participate in resourcing, hiring and training planning.

You Have

• B.S. degree in a quantitative or technical field. Including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
• Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, considerable experience presenting directly to clients.
• Extensive experience in data science and advanced analytics applied to solving business problems.
• Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
• Experience with two or more visualization platforms: Tableau, Domo, PowerBI, etc., and knowledge of the strengths and weaknesses of the market leaders.
• Experience providing task direction and/or mentoring junior analysts.
• Media/Marketing:
  • Reporting or analytics experience with at least 2 media platforms (e.g.: Google Campaign Manager, Google Ads, Facebook Insights, Search Ads 360, etc.).
  • An understanding of traditional advertising and how it is planned and executed.
  • Experience with Market Research techniques, and how they can be leveraged to support Digital Marketing initiatives.

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week. n/a Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/, n/a