Marketing Representative

Tolko Industries Ltd.; Vernon; On-site; CAD 87,000 - 116,000; Full time

Benefits offered by this job

Excellent benefits

Relocation support

Tuition and training reimbursement

Job summary

Tolko Industries Ltd. in Vernon, BC is seeking a Marketing Representative to drive product branding, promotional materials, and customer communications across Tolko’s lumber and related product sectors.

The role emphasizes collaboration with Sales, Marketing & Logistics, designing campaigns, and maintaining web content with WordPress. Strong design and copy skills, plus experience in events and email marketing, are preferred.

Qualifications

• 3 to 5 years’ experience in a marketing-related role.
• Bachelor’s degree in marketing or an equivalent combination of education and related experience.
• Experience designing with Adobe InDesign, Illustrator and Photoshop.
• Proven ability to creatively solve problems, work collaboratively, make sound independent decisions and seek approval when appropriate.
• Strong creative design, copywriting, research, analytical, written and verbal communication skills.
• Ability to design and execute product marketing and promotional plans within budget.
• MailChimp or other email marketing software is an asset.
• Experience planning and coordinating events (ie. Tradeshow participation) is an asset.
• Experience editing and creating web pages in WordPress, or similar, is an asset.
• Familiarity with guerrilla marketing, product promotions, digital marketing and in-house projects is an asset.

Responsibilities

• Develop and execute product branding strategies that support Tolko’s product sectors.
• Create and coordinate marketing materials including brochures, warranties, technical sheets, samples, presentations, customer packages and tradeshow resources.
• Design and write compelling copy for product launches, promotions, customer announcements, web content, email campaigns and sales materials.
• Support product launches by developing literature, photography, web content, launch strategies and execution plans.
• Coordinate tradeshow planning including registration, booth materials, customer meeting materials, scheduling and promotional support.
• Maintain Tolko’s website and product photo library by editing and refreshing content.
• Plan and execute customer retention and onboarding promotions including email promotions and customer packages.
• Partner with sales teams and external agencies to create marketing materials that support sales goals.
• Prepare reports and presentations for executive level audience and contribute creative ideas for business priorities.

Skills

Marketing experience

Bachelor's degree

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Creative problem solving

Collaboration

Copywriting

Research

Communication skills

Product marketing planning

Email marketing (MailChimp)

Event planning (Tradeshow)

WordPress web editing

Guerrilla & digital marketing

Education

Bachelor's degree in Marketing

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

MailChimp

WordPress

Job description

Our Marketing Representative has an eye for creative detail and a strong understanding of how brand, product promotion, and customer communications support business success. With a collaborative approach and a passion for building engaging marketing materials, they help promote Tolko products and services across our sales channels. If this sounds like the perfect blend you’ve been looking for, read on to learn more.

We’re looking for a Marketing Representative to join our Sales, Marketing and Logistics team, located in Vernon, British Columbia. Our head office houses Tolko’s corporate services groups including Sales, Marketing & Logistics, Finance, Accounting & Credit, IT, Procurement and Human Resources.

Our ideal candidate has the following qualifications:

• 3 to 5 years’ experience in a marketing-related role.
• A bachelor’s degree in marketing or an equivalent combination of education and related experience.
• Experience designing with Adobe InDesign, Illustrator and Photoshop.
• Proven ability to creatively solve problems, work collaboratively, make sound independent decisions and seek approval when appropriate.
• Strong creative design, copywriting, research, analytical, written and verbal communication skills.
• Ability to design and execute product marketing and promotional plans within budget.
• MailChimp or other email marketing software is an asset.
• Experience planning and coordinating events (ie. Tradeshow participation) is an asset.
• Experience editing and creating web pages in WordPress, or similar, is an asset.
• Familiarity with guerrilla marketing, product promotions, digital marketing and in-house projects is an asset.

We value diversity at Tolko and know that experience and knowledge comes in many forms. Even if you don’t have all the qualifications above, we would love to hear your story and have you grow with us.

In this role, you will:

• Develop and execute product branding strategies that support the promotion of Tolko’s lumber, plywood, OSB, and EWP product sectors.
• Create and coordinate marketing materials including brochures, warranties, technical sheets, product samples, presentations, customer packages and tradeshow resources.
• Design and write compelling copy for product launches, promotions, customer announcements, web content, email campaigns and sales materials.
• Support product launches by developing literature, photography, web content, launch strategies and execution plans.
• Coordinate tradeshow planning including registration, booth materials, customer meeting materials, scheduling and promotional support.
• Maintain Tolko’s website and product photo library by creating, editing, organizing and refreshing content so it remains accurate, current and professional.
• Plan and execute customer retention and onboarding promotions including email promotions, customer packages and communications for new or inactive customers.
• Partner with sales teams, business units, corporate communications and external agencies to create marketing materials that support sales goals and strengthen Tolko’s market presence.
• Prepare reports and presentations for the executive level audience and contribute creative ideas that support business priorities.

So, what’s in it for you?

• You’ll take on an exciting challenge with supportive team members.
• You’ll earn a competitive salary based on your skills and experience.The expected base salary range for this position is $87,000 to $116,000 per year.
• You’ll be eligible for excellent benefits, so you don’t have to choose between your bottom line and your wellbeing or your future.
• You may also be eligible for relocation support including community connections so you can live and play where you work.
• You’ll be supported in continued development through on-the-job and classroom training and reimbursement of tuition and membership fees.
• You’ll be part of a positive, innovative, and inclusive work environment.

If you want to work in a sustainable, future focused industry,there is no better place than Tolko.Our family has been producing innovative forest products for over 65 years.Our focus remains on sustainably managing our forests and our business for upcoming generations.

We want YOU to join our family.

Want to know what it’s like to work for Tolko?Hear what our employees have to say !

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About the North Okanagan Valley

The North Okanagan Valley includes the communities of Vernon, Armstrong, Lavington, Lumby and Lake Country, British Columbia. Surrounded by lakes, these communities provide family-friendly living with lots of amenities, and beautiful weather. Visit one of our local wineries or fine dining restaurants, go boating, hiking, biking, skiing, catch a round of golf, or visit a local market to pick up fresh fruit and produce... whatever your pleasure, you’ll find it here.