Marketing Operations Specialist

Solace; Eastern Ontario; Hybrid; CAD 45,000 - 70,000; Full time

Job summary

Join a forward-thinking company as a Marketing Operations Specialist, where you will play a key role in driving marketing automation and demand generation efforts. This position offers the opportunity to work with leading enterprises, enhancing their marketing strategies through innovative digital campaigns and email marketing. You will collaborate with a talented team, optimizing campaigns and managing lead progression, all while enjoying a supportive work environment that values creativity and work-life balance. If you're passionate about marketing and eager to make a real impact, this role is perfect for you!

Benefits

Work-life balance

Hybrid work model

Training programs

Mentorship program

Inclusive working environment

Qualifications

• 1-2+ years of experience in marketing automation tools, preferably Marketo.
• Experience executing digital marketing paid campaigns.

Responsibilities

• Own the execution of email campaigns, including setup and performance reporting.
• Assist in building and launching paid digital campaigns across platforms.

Skills

Marketing Automation

Email Marketing

Digital Campaign Execution

Lead Management

Problem-Solving

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

Salesforce

LinkedIn Ads

Job description

Join to apply for the Marketing Operations Specialist role at Solace

Join to apply for the Marketing Operations Specialist role at Solace

Solace stands at the forefront of technology and innovation, empowering the world's largest enterprises in their journey towards becoming real-time, data-driven organizations. Our cutting-edge technology intelligently, securely, and reliably helps our customers by solving use cases like hybrid cloud integration, IoT connectivity, microservices, and big data distribution.

Help Us, Help Them, Help You.

By joining our first-class team, you will be helping leading enterprises, including common household brands we all know and love, reach their full potential in this real-time, digital world.

The next time you drive a luxury vehicle, do some online banking, fly in a plane, or order some furniture online, you could be getting a better experience as a direct result of our technology, and your hard work. Wouldn’t that be great!?

Overview.

Solace is seeking a highly organized, detail-oriented, and resourceful individual to join our team to manage and execute key marketing operations activities. This role will support both marketing automation and demand generation efforts, driving lead progression through the funnel and generating sales pipeline. Reporting to the Marketing Operations Lead, the ideal candidate will bring a mix of experience in demand generation and hands-on work with marketing automation tools such as Marketo and Salesforce. They should be well-versed in email marketing, digital campaign execution (including LinkedIn paid ads), and best practices, with a proactive, solution-oriented approach to overcoming challenges.

In This Role You Will:

• Email Campaign Execution: Own the execution of both one-time and nurture email programs, including program setup, audience segmentation, A/B testing, deployment, optimization, and performance reporting.
• Paid Campaign Execution: Assist in building and launching paid digital campaigns across platforms like LinkedIn, ensuring they align with overall marketing goals.
• Campaign Optimization: Collaborate with the Demand Generation Manager to optimize paid campaigns based on data insights and performance analysis.
• Webinar Support: Support the execution of webinars by setting up registration pages, managing attendee communications, and analyzing event performance to drive engagement and lead generation.
• Lead Management: Manage the import of trade show and event attendee lists into Marketo, ensuring accurate follow-up and engagement with leads.
• Lead Scoring: Implement lead scoring for new marketing assets and content to ensure appropriate lead prioritization.
• UTM Tracking: Manage UTM creation and tracking to ensure accurate lead source attribution.
• Form Management: Build and manage Marketo forms for web pages and landing pages, ensuring seamless integration and accurate data capture.
• Data Hygiene & Compliance: Ensure compliance with privacy regulations such as GDPR and CASL for all email marketing efforts.

What You'll Bring to the Team:

• 1-2+ years of hands-on experience executing programs and tasks and activities within a marketing automation tool, preferably Marketo
• Experience supporting the execution of digital marketing paid campaigns
• A resourceful problem-solver—you take initiative, troubleshoot issues independently, and proactively recommend solutions.
• A flexible and adaptable team player who is open to trying new approaches and willing to adjust to evolving needs and shifting priorities
• Exceptional organizational and project management skills, with the ability to manage multiple deliverables and prioritize tasks effectively.

Why You’ll Want to Join Us at Solace

• We have an awesome team! You’ll get to work with some of the smartest individuals in the business
• We believe in work-life balance and believe it’s important to love what you do
• We have adopted a hybrid work model to create an inclusive working environment for everyone
• We live by our values: craftsmanship, trust, courage, freedom, momentum, humility, and human experience. Every. Single. Day.
• Our training programs are top-notch (LinkedIn Learning, Mentorship program, Solace Academy)
• We like to brag about our stellar customer lineup!
• We are social – we like to keep things simple and fun!
• We are one of the top-ranked employers on Glassdoor
• We have a sense of humour and make cool videos on cool topics like MITT and this!

We understand that experience takes on various shapes and sizes. Not sure you meet all the requirements? We still want to hear from you! Your unique experience could be exactly what we are looking for. At Solace, we believe that diversity and inclusion drive innovation and growth, both in business and in life. We strive to create an enriching and safe workplace where you can be who you are. If you want to do the best work of your career and feel supported every step of the way, we encourage you to join us! Accommodations are available upon request for anyone taking part in the hiring process. Let us know how we can help! We thank all candidates for their interest, however, only those selected to continue in the selection process will be contacted.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting, Software Development, and IT System Custom Software Development

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