Marketing Operations Manager

Wyse Meter Solutions Inc; Vaughan; Hybrid; CAD 75,000 - 100,000; Full time

Job summary

Wyse Meter Solutions Inc is seeking a Marketing Operations Manager to transform how our marketing gets done. This builder's role designs and builds the AI systems and tech stack that scale our marketing operations and accelerate growth across research, go-to-market, content creation, and campaigns, while adhering to governance rules and industry regulations.

You will own execution end-to-end, turning plans into results across channels, and work with cross-functional teams including sales, client

Qualifications

• A degree or diploma in marketing, business, data analytics, AI, or a related field, or equivalent experience.
• 3 to 5 years in marketing, shipping ideas into results you owned end to end.
• Fluent with LLMs and generative AI platforms, able to take an AI project from concept and prototype through approval, build, and launch.
• Working knowledge of a modern marketing stack, such as CRM, email, marketing automation, analytics, and content tools.
• Sound judgment about where AI helps and where it doesn't, and how to quality-control and govern what these tools produce.
• Understanding of industry regulations and data governance, and how to build compliant systems from the start.
• A sharp editorial and visual eye, able to direct AI-produced content to a polished, on-brand result independently.
• Experience in energy, real estate, sustainability, or a related industry is an asset.

Responsibilities

• Map and modernize our workflows | Start by mapping how marketing actually runs today, then find the highest-effort, most repetitive parts and transform them with automation and AI.
• Build a library of reusable AI tools for our team | Everything gets approved, documented, versioned, and maintained so it becomes a shared asset the whole team can use and improve.
• Launch new initiatives and own campaigns end to end | Take new initiatives to market and run campaigns from audience insight and content strategy through multi-channel distribution, backed by the reporting that shows what worked.
• Build our presence in AI-powered search | Optimize our content and site structure for AI-powered search (AEO), so Wyse shows up as a trusted answer, not just a ranked link.
• Make measurement automatic | Build the reporting infrastructure that powers every campaign and workflow, so the team gets fast, accurate insight and the numbers drive decisions.
• Partner across the business | Work with sales, business development, client success, and other teams to find where AI and automation pay off and make sure what you build fits how Wyse works.
• Stay ahead of the curve | Keep on top of AI trends and best practices and bring what's worth adopting back to the team.

Skills

AI platforms

Marketing operations

Cross-functional collaboration

Data governance

Content governance

Strong communication

Education

Marketing/Business/Data Analytics degree

Tools

CRM

Email tools

Marketing automation

Analytics tools

Content tools

Job description

Salary Range: $75,000.00 To $100,000.00 Annually

Job Title:

Marketing Operations Manager

Reports to:

Director, Marketing

POSITION SUMMARY

Wyse is hiring a Marketing Operations Manager to transform how our marketing gets done. This is a builder's role at heart. You'll design and build the AI systems and tech stack, including the data architecture underneath them, that scale our marketing operations and accelerate our growth, including our research, go-to-market, content creation, and campaign capabilities. You'll own execution end-to-end, turning plans into results across our channels while adhering to internal governance rules and industry regulations. You'll be a key contributor internally, working with cross-functional teams. It's a role with real ownership and real visibility.

KEY RESPONSIBILITIES

• Map and modernize our workflows |Start by mapping how marketing actually runs today, then find the highest-effort, most repetitive parts and transform them with automation and AI.
• Build a library of reusable AI tools for our team |Everything gets approved, documented, versioned, and maintained so it becomes a shared asset the whole team can use and improve.
• Launch new initiatives and own campaigns end to end | Take new initiatives to market and run campaigns from audience insight and content strategy through multi-channel distribution, backed by the reporting that shows what worked.
• Build our presence in AI-powered search |Optimize our content and site structure for AI-powered search (AEO), so Wyse shows up as a trusted answer, not just a ranked link.
• Make measurement automatic |Build the reporting infrastructure that powers every campaign and workflow, so the team gets fast, accurate insight and the numbers drive decisions.
• Partner across the business | Work with sales, business development, client success, and other teams to find where AI and automation pay off and make sure what you build fits how Wyse works.
• Stay ahead of the curve | Keep on top of AI trends and best practices and bring what's worth adopting back to the team.

REQUIRED EDUCATION & QUALIFICATIONS

• A degree or diploma in marketing, business, data analytics, AI, or a related field, or equivalent experience.
• 3 to 5 years in marketing, shipping ideas into results you owned end to end.
• Fluent with LLMs and generative AI platforms, able to take an AI project from concept and prototype through approval, build, and launch.
• Working knowledge of a modern marketing stack, such as CRM, email, marketing automation, analytics, and content tools.
• Sound judgment about where AI helps and where it doesn't, and how to quality-control and govern what these tools produce.
• Understanding of industry regulations and data governance, and how to build compliant systems from the start.
• A sharp editorial and visual eye, able to direct AI-produced content to a polished, on-brand result independently.
• Experience in energy, real estate, sustainability, or a related industry is an asset.

OTHER COMPETENCIES

• Driving for results | Highly motivated and works well under pressure; able to adapt to a complex and vastly changing environment. Punctual and dependable, can be counted on to attain and improve results.
• Active learning | Seeking and leveraging opportunities to gain new skills, knowledge, and experiences; quickly assimilating and applying new information and skills to enhance results.
• Communication skills | Ability to present analytical information to peers and management; ability to communicate with all levels of the organization and external stakeholders.
• Strong computer skills |Strong working knowledge of relevant programs and comfort working with large amounts of data and complex analysis.
• Interpersonal skills |Can create and maintain key partnerships between internal departments and external stakeholders at all levels.
• Planning & structuring | Knows how to establish work plans, efficiently allocate or make use of available resources, act according to plans, and establish priorities.
• Critical thinking | Must be able to think through complex problems, ambiguous or changing requirements, and large data sets.
• Creativity | Brings original, solutions-oriented thinking to challenges, and finds new ways to help differentiate Wyse in the market.
• Independence | Ability to work independently, proactively seek input when needed, and self-direct on complex initiatives.
• Responsibility | Open to individuals willing to take ownership of the pace and quality of their output, and for the commitments of the team.

DIRECT REPORTS

• None currently.

WORKING CONDITIONS

• Manual dexterity required to use desktop computer and peripherals.
• Some travel and overtime as required.
• Hybrid office model (4 days in-office).

Wyse welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. All applicants must be legally eligible to work in Canada and our company.

The Company does not provide immigration sponsorship or assistance with work authorization. Proof of eligibility to work in Canada and our company will be required upon hire.