Marketing Manager

Mycroft; Toronto; Hybrid; CAD 60,000 - 110,000; Full time

Benefits offered by this job

Growth opportunities within a scaling startup

Impact on the culture and strategy of the marketing department

Job summary

A leading AI security platform seeks a full-time Marketing Manager in Toronto to develop and execute marketing strategies, lead campaigns, and enhance brand visibility. The ideal candidate must possess 3+ years of experience in demand generation and robust skills in areas like data analysis, digital marketing, and project management. This role offers a hybrid working model and is part of a scaling startup environment with growth opportunities.

Qualifications

• 3+ years of experience in demand generation, marketing, PPC, or content.
• Previous experience in GRC or Cybersecurity is a plus.
• Strong skills in navigating complex software configurations.

Responsibilities

• Oversee the development and execution of marketing strategies.
• Lead marketing campaigns and analyze performance.
• Create impactful content to increase brand visibility.

Skills

Demand Generation

PPC

Content Creation

Digital Marketing

Data Analysis

SEO/AEO/GEO/SEM

Project Management

Team Leadership

Communication

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Google Analytics

HubSpot

Zapier

N8n

Clay

Apollo

Job description

Mycroft is an AI-native security and compliance platform designed specifically for modern organizations. Our flagship product, the AI Security and Compliance Officer, acts as an autonomous agent managing your security and IT infrastructure, from protecting devices to ensuring seamless SOC 2 audits. Serving as a virtual CISO, GRC expert, and IT operations team combined, Mycroft helps businesses achieve robust security and compliance. With 24/7 protection, Mycroft empowers companies to focus on innovation while maintaining a secure and compliant foundation. Join us in modernizing security practices and scaling confidently.

Role Description

We are seeking a full-time Marketing Manager to join our team in Toronto, ON. The Marketing Manager will oversee the development and execution of marketing strategies, lead marketing campaigns, and analyze their performance. Daily responsibilities include managing marketing initiatives, developing brand positioning, coordinating with cross-functional teams, and creating impactful content to increase brand visibility and customer engagement. The ideal candidate will bring innovative ideas to implement marketing strategies in alignment with organizational goals.

What We’re Looking For

• Location: Canada (Hybrid in Toronto | Remote for all other provinces) This role is open to candidates across Canada. While our Toronto-based team members enjoy a hybrid work model, we offer full remote flexibility for those located elsewhere in the country.
• Experience: 3+ Years of Experience in Demand Generation, Marketing, PPC, and/or Content
• Domain Knowledge: Previous experience in GRC or Cybersecurity is a massive plus. You should understand the pain points of compliance officers and CISOs, or be eager and quick to learn with some autonomy.
• The "Startup Mentality": You are comfortable with ambiguity and happy to "roll up your sleeves" to solve problems that may not have a manual yet. You believe in the vision and have the grit it will take to succeed.
• Technical Aptitude: You can navigate complex software configurations and aren't afraid to dive into a client's technical environment. You are familiar with navigating multiple applications effectively to keep up with operations.
• Communication: You have strong verbal and written soft-skills, and can translate complex regulatory requirements into simple, actionable steps for customers.
• Team Player: You are accountable individually and easy to collaborate within your team and cross-functionally. You value transparency, support your peers, and know how to voice objections without being combative.

Why Join Us?

• Impact: As an early hire, you will define the culture and strategy of Marketing department.
• Growth: You’ll have a front-row seat to a scaling startup and a clear path toward leadership as the team grows.

Qualifications

• Experience in Marketing Strategy, Campaign Management, and Brand Development
• Skills in Content Creation, Digital Marketing, and Social Media Management
• Expertise in Data Analysis, Market Research, and SEO/AEO/GEO/SEM/PPC strategies
• Strong Project Management and Team Leadership abilities
• Exceptional written and verbal communication skills
• Expertise in marketing and analytics tools (e.g., Google Analytics, HubSpot, Zapier, N8n, Clay, Apollo, or similar)
• Exceptional adoption and creative usage of AI-native tooling (e.g., Claude, OpenAI, Perplexity, or similar)
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Experience in tech-oriented industries, especially AI or cybersecurity, is a plus

Other Relevant Information

• Expected Compensation Range: $60,000 to $110,000 / Year
• Use of AI in Screening: There may be use of AI in screening candidates