Specialist, Marketing Ops & AI

Flywheel; Toronto; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive paid time off

Learning and development opportunities

Parental leave and benefits

Volunteering opportunities

Job summary

Flywheel is looking for a Specialist in Marketing Ops & AI to join our team in Toronto. This role will be pivotal in optimizing our sales AI technology stack and supporting pipeline campaigns. You will leverage your experience with Salesforce and HubSpot to enhance our tools and data-driven decision-making.

Your responsibilities will include building AI workflows, maintaining integrations, and collaborating with the Sales and Marketing teams. This position offers an engaging work environment focused on technological growth and operational excellence, along with competitive benefits and a salary range of $60,000 - $80,000 CAD.

Qualifications

• 3+ years of hands-on Sales or Marketing Operations experience with AI knowledge.
• Proven ability to deploy AI-powered automation across workflows.
• Strong written and verbal communication skills.

Responsibilities

• Support, optimize, and troubleshoot Sales tooling & AI capabilities.
• Build and maintain AI workflows and lead flows.
• Partner with Marketing for campaign execution.

Skills

Sales Operations

Marketing Operations

HubSpot

Salesforce

AI Automation

Tools

SQL

Python

JavaScript

APIs (Postman)

Git

Job description

About Flywheel

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

The Opportunity

We're looking for a Specialist, Marketing Ops & AI to join our team in Toronto as part of our Sales function. This role will play a critical role in optimizing our sales AI-powered technology stack & its integrations, supporting Sales team pipeline campaigns, and enabling data-driven decision-making across the revenue organization. This role requires significant experience with Salesforce, HubSpot (Marketing & Sales Hub), other GTM technologies, and the ability to partner with sales, marketing and RevOps stakeholders to drive operational excellence. This is an exciting opportunity for a detail-oriented, tech-savvy individual who is passionate about building scalable processes, leveraging AI, and bridging the gap between sales & marketing. You’ll have the chance to shape how we utilize tools, data, and AI-automation to accelerate growth.

What You Will Do

In this role, you’ll support and enhance our Sales support infrastructure to ensure the effectiveness of our demand generation and revenue programs. Responsibilities include:

• Support, optimize, and troubleshoot various Sales tooling & its AI capabilities, ensuring team members can work effectively.
• Build, maintain, and optimize AI workflows, lead flows, and scoring frameworks to improve funnel health.
• Maintain integrations between HubSpot, Salesforce, and other tools to ensure data accuracy and consistency.
• Enable AI-supported campaign execution by aligning marketing signals with sales actions.
• Partner with the Marketing & Demand Generation teams to support campaign execution.
• Work with RevOps to build performance reporting, including pipeline attribution and ROI analysis.
• Assist with data hygiene projects across various data sources, ensuring accurate lead, contact, and account information.
• Identify opportunities for process improvements and automation across the Sales function.
• Partner with Sales Operations to align on lead routing, qualification, and reporting.

Who You Are

• 3+ years of hands-on Sales or Marketing Operations experience, with expert-level HubSpot (Marketing Hub), Salesforce, and AI knowledge.
• Proven ability to deploy AI-powered automation across GTM workflows (lead routing, enrichment, follow-ups, task creation), CRM integrations (Salesforce), and Sales engagements.
• Experience using AI for pipeline analysis, forecasting support, and deal risk identification.
• Deep understanding of lead management, scoring, routing, and pipeline development.
• Experience with BI/reporting tools is a plus.
• Experience with basic coding/scripting (SQL, Python, Javascript, APIs (Postman), Version Control (Git)) is a plus.
• Strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients.
• Team player with a genuine desire to contribute to the overall success of the entire team.

Benefits

• We have office hubs across the globe where team members can go to feel productive, inspired, and connected to others – team members go into Hub Offices 3x a week.
• Competitive paid time off, including annual leave plus paid public holidays.
• Great learning and development opportunities.
• Benefits that help you live your best life.
• Parental leave and benefits.
• Volunteering opportunities.
• ERG support for inclusion and identity.

Salary Range: $60,000 CAD - $80,000 CAD.

Flywheel Commerce Network is an Equal Opportunity Employer and participates in E-Verify. All applicants will receive fair consideration for employment. We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.