Marketing Operations Manager

Traction Complete Technologies Inc.; Vancouver; On-site; CAD 70,000 - 100,000; Full time

Job summary

Traction Complete Technologies Inc. is seeking a Marketing Operations professional to own the systems that turn marketing activity into pipeline.

You’ll manage Salesforce campaigns, Pardot automation, lead scoring and routing, and the integrations that connect them, reporting on what works to drive growth for a high-velocity team. You will work daily with Demand Gen, Customer Marketing, Content, the BDR team, and Sales Ops to keep the engine clean, measurable, and fast enough to support our

Qualifications

• Experience with Salesforce and Pardot marketing automation.
• Ability to manage end-to-end campaigns and lifecycle operations.
• Analytical, data-driven approach to marketing operations.
• Strong collaboration with Demand Gen, Content, and Sales teams.

Responsibilities

• Stand up every campaign in Salesforce and Pardot: campaign records, member statuses, lead sources, UTMs, form handlers, Engagement Studio nurtures.
• Run pre- and post-event ops for field events, webinars, and live demos.
• Own and manage the full lead lifecycle process and strategy, including lead scoring, grading, routing, territories, and the MQL handoff to sales, in partnership with Demand Gen.
• Work side by side with Sales and the BDR team on follow-up for various marketing engagements.

Skills

Campaign management

Lifecycle optimization

Cross-functional collaboration

Tools

Salesforce

Pardot

Engagement Studio

Job description

About you

You fix the system, not the symptom. You would rather template it once than build it ten times. You say plainly what is broken and what it will take to fix. You treat data quality as your product.

About the role

Marketing Operations owns the systems that turn marketing activity into pipeline: Salesforce campaigns, Pardot (Account Engagement) automation, lead scoring and routing, the integrations that connect them, and the reporting that proves what worked. Every event, launch, demo, and nurture the team runs passes through this seat before a lead reaches sales.

Reporting to the CMO, this role keeps the engine clean, measurable, and fast enough to support a small team that ships a lot. Works daily with Demand Gen, Customer Marketing, Content, the BDR team, and Sales Ops.

Who We Are

At Traction Complete, we empower our customers with great technology. Built on the Salesforce platform, we enable some of the world's largest companies, like Zoom, to deliver exceptional services and achieve their missions. At our core, we are driven by a strong desire to support and uplift our clients.

Traction Complete has been honored as one of Forbes' Top Startups and a Great Place to Work. We take immense pride in our product development, outstanding customer service, and the strong relationships we build with our partners and clients.

Community is at the heart of everything we do. We’re seeking individuals who are eager to join a dynamic team of engaged professionals who view business as more than just a means to generate revenue. We’re passionate about making a positive impact on our customers' lives through innovative solutions and genuine care.

As part of our Traction team, you'll experience a strong sense of camaraderie. We support one another through challenges, celebrate each other's successes, and grow together in an environment where collaboration and shared achievements drive our collective success.

If you're looking for a workplace where your contributions are genuinely valued and your growth is supported by a team that truly cheers you on, you've landed on the right page.

What You Will Be Doing Today

Campaign and lifecycle operations

• Stand up every campaign in Salesforce and Pardot: campaign records, member statuses, lead sources, UTMs, form handlers, Engagement Studio nurtures.
• Run pre-and post-event ops for field events, webinars, and live demos.
• Own and manage the full lead lifecycle process and strategy, including lead scoring, grading, routing, territories, and the MQL handoff to sales, in partnership with Demand Gen.
• Work side by side with Sales and the BDR team on follow-up for various marketing engagements, not just MQL