Manager, SEO Content Strategy

Clio - Cloud-Based Legal Technology; Toronto; On-site; CAD 109,000 - 164,000; Full time

Job summary

An established industry player is seeking a dynamic Manager of SEO Content Strategy to lead their content team in driving organic traffic and enhancing site visibility. This role involves creating innovative content strategies, optimizing digital assets, and collaborating with technical teams to ensure best practices. With a focus on data-driven decision-making and continuous optimization, you will play a crucial role in improving lead generation and overall content quality. If you're passionate about SEO and eager to make a significant impact in a collaborative environment, this opportunity is perfect for you.

Benefits

Health Benefits

Flexible Work Arrangements

Professional Development Opportunities

Qualifications

• 8+ years in SEO content strategy and content creation.
• Deep knowledge of SEO tactics and technical SEO.
• Proven leadership in managing content teams.

Responsibilities

• Develop and implement SEO-driven content strategies.
• Oversee content optimization and lead conversion efforts.
• Analyze performance and refine strategies based on data.

Skills

SEO Content Strategy

Content Creation

On-Page Optimization

Keyword Research

Technical SEO

Analytics Tools

Leadership

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Job description

Join to apply for the Manager, SEO Content Strategy role at Clio - Cloud-Based Legal Technology

Clio is more than just a tech company–we are a global leader transforming the legal experience for all by bettering the lives of legal professionals and increasing access to justice.

Summary:

We are seeking an experienced and dynamic Manager, SEO Content Strategy to join our Content and Communications team in Vancouver, Calgary, or Toronto.

Who you are:

As the Manager, SEO Content Strategy, you will lead our SEO content team in developing strategies to drive organic traffic, increase conversions, and improve site visibility. You will oversee content optimization and creation, working closely with content and technical SEO teams to enhance performance and generate leads.

Responsibilities include:

1. SEO Content Strategy Development: Create and implement SEO-driven content strategies aligned with business goals.
2. Prioritization & Impact: Use data to identify and prioritize impactful SEO initiatives.
3. Big Bold Bets: Develop innovative, market-disrupting content strategies.
4. Content Optimization: Oversee website content, landing pages, and digital assets for SEO.
5. Editorial Planning & Execution: Manage content calendar to ensure consistency and alignment with SEO goals.
6. Lead Conversion Optimization: Collaborate to improve content for better lead generation.
7. Forecasting: Predict performance based on SEO strategies.
8. AI Integration & SEO: Stay updated on SEO trends, including AI impacts, and adapt strategies accordingly.
9. Collaboration: Work with SEO and technical teams to ensure best practices.
10. Content Quality & Relevance: Ensure high-quality, engaging, and user-focused content.
11. Performance Analysis & Reporting: Use analytics tools to track KPIs and refine strategies.
12. Knowledge Sharing: Educate team members on SEO best practices and trends.
13. Continuous Optimization: Regularly review and update content to maintain competitiveness.

Qualifications:

• Minimum 8 years in SEO content strategy and content creation, with 2+ years in leadership.
• Deep knowledge of SEO tactics, on-page optimization, keyword research, technical SEO, and content writing.
• Proven leadership in managing content teams and executing SEO initiatives.
• Strong understanding of AI's role in SEO and ability to adapt strategies.
• Proficiency in analytics tools like Google Analytics, SEMrush, Ahrefs, Moz.
• Excellent communication skills for stakeholder presentations and team education.

Additional Information:

Clio offers a competitive total rewards package, including salary, health benefits, flexible work arrangements, and professional development opportunities. The salary range for this role is CAD 109,200 to CAD 164,000, depending on experience and location.

We value diversity and are committed to inclusive hiring practices. Accommodations are available during the recruitment process.