Marketing Manager - Mill St. Brewpub

FAB Restaurant Concepts; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A prominent restaurant marketing group in Toronto seeks a Marketing Manager to drive reservations and guest traffic for Mill Street Brewpub. This hands-on role involves leading marketing campaigns, optimizing paid media strategies, and producing engaging content for various platforms. Candidates should have 3 to 5 years of marketing experience in hospitality, excellent project management skills, and a strong portfolio showcasing photography and videography. Join a dynamic team focused on delivering impactful marketing results.

Qualifications

• 3 to 5 years of marketing experience, preferably in restaurants or hospitality.
• Strong videography and photography skills (portfolio required).
• Proven success driving reservations and guest traffic.

Responsibilities

• Lead marketing campaigns from planning through execution.
• Drive reservations and guest traffic during peak periods.
• Capture and produce high-quality photography and videography.

Skills

Marketing experience

Videography skills

Photography skills

Project management

Cross-functional collaboration

Tools

OpenTable

Social media platforms

Paid media tools

Job description

This role is responsible for driving measurable increases in reservations and guest traffic. As Marketing Manager, you will lead the campaigns, content, and key moments that bring Mill Street Brewpub to life and keep guests coming through the doors. You’ll own the marketing calendar, execute paid media and OpenTable strategies, and capture compelling photos and videos that inspire guests to book. This is a hands-on, high-impact role for someone who moves fast, collaborates closely with operations, and takes pride in delivering marketing that drives real results.

Key Responsibilities

Campaign & Project Management

• Lead marketing campaigns from planning through execution and reporting
• Manage multiple timelines and collaborate across Operations, Ownership, and external partners
• Ensure marketing initiatives align with operational readiness and revenue goals

Ownership of Key Revenue Periods

• Develop and execute marketing plans around Patio Season, Holiday Season, Wedding Season, Oktoberfest, St. Patrick’s Day, Mother’s Day, Canada Day, and New Year’s Eve
• Drive reservations, event bookings, and guest traffic during peak periods

Reservations & Paid Media

• Own and optimize OpenTable as a marketing and demand-generation platform
• Plan, execute, and optimize paid media campaigns across Meta, Google, and OpenTable
• Manage budgets and improve return on marketing investment

Content Creation (Required)

• Capture and produce high-quality photography and videography
• Plan, shoot, and edit content for social media, paid advertising, and marketing campaigns
• Ensure content reflects the brand and drives guest engagement

Digital & In-Venue Marketing

• Execute marketing across social media, email, events, and in-house promotions
• Support activations, partnerships, and guest-facing marketing initiatives

Qualifications

• 3 to 5 years of marketing experience, preferably in restaurants or hospitality
• Strong videography and photography skills (portfolio required)
• Proven success driving reservations, guest traffic, or foot traffic
• Experience using OpenTable as a marketing tool is strongly preferred
• Excellent project management and organizational skills
• Restaurant operations experience strongly preferred

Core Competencies

• Highly organized and execution-focused. Strong project management is critical.
• Strong cross-functional collaborator
• Commercially minded and results-driven
• Hands-on, proactive, and accountable
• Please provide a portfolio of your work.