Manager of Marketing Analytics

OpenTable; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Parental leave

Paid vacation

Volunteer time

Learning & development

Work from anywhere

Mental health support

Job summary

OpenTable in Toronto is seeking a Manager of Marketing Analytics to define marketing strategies and drive growth across North American markets. You will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights to cross-functional leadership, partnering with executive, marketing, engineering, and finance teams.

This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign

Qualifications

• 5+ years of experience in analytics or marketing analytics.
• Proven success in optimizing B2B acquisition channels.
• Experience designing, executing, and evaluating marketing experiments and A/B tests.
• Hands-on experience with Python or R.
• At least 2 years of experience leading analytics initiatives within an organization.

Responsibilities

• Define marketing analytics strategy and lead data infrastructure initiatives.
• Establish core metrics and deliver strategic insights to cross-functional leadership.
• Design, build, and maintain dashboards and reporting pipelines.
• Partner with executive, marketing, engineering, and finance leaders to shape marketing strategies.

Skills

Excel pivot tables

Data modeling

SQL

Python

R

BI dashboards

A/B testing

Data visualization

Analytics leadership

Tools

Snowflake

Tableau

Power BI

Superset

Excel

Google Sheets

Job description

• As a Manager of Marketing Analytics at OpenTable, you will play a key role in defining marketing strategies and driving growth across North American markets
• Reporting to the Senior Manager of Marketing Analytics, you will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights directly to cross-functional leadership
• This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign optimization, and cross-departmental collaboration
• We are seeking an analytical, proactive leader who thrives in dynamic environments and excels at translating complex data into actionable recommendations
• Partner cross-functionally with executive, marketing, engineering, and finance leaders to deliver insights that directly shape marketing strategies and business growth
• Architect, optimize, and maintain robust marketing data flows, ETL processes, and reporting pipelines to ensure data accuracy and efficiency
• Evaluate marketing campaigns and new strategic initiatives through advanced analytics and experimental frameworks, such as A/B testing
• Design and build intuitive, self-serve dashboards and visualizations to empower business stakeholders across the organization
• Establish, refine, and standardize core marketing metrics to ensure consistent measurement and alignment across teams
• Manage and prioritize inbound analytics requests while translating business requirements into clear technical specifications and use cases

Benefits

• Generous parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
• Work from (almost) anywhere - wherever you do your best work
• Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge

• Advanced spreadsheet proficiency (including pivot tables, data modeling, and complex lookup formulas) using Excel or Google Sheets
• Proven experience creating self-serve dashboards using business intelligence and visualization tools (e.g., Tableau, Superset, Power BI)
• Demonstrated expertise in relational databases (such as Snowflake) and advanced SQL design and ETL development skills
• Strong project management, communication, and problem-solving skills with a track record of driving operational efficiency in fast-paced environments
• 5+ years of experience in analytics or marketing analytics
• Proven success in optimizing and streamlining B2B acquisition channels
• Experience designing, executing, and evaluating marketing experiments and A/B tests
• Hands-on experience with statistical programming languages such as Python or R
• At least 2 years of experience leading analytics initiatives within an organization