Marketing Director

NAAN KABOB; Toronto; On-site; CAD 125,000 - 140,000; Full time

Job summary

A popular restaurant chain in Toronto is seeking a Director of Marketing to drive the full marketing function, including brand leadership, digital initiatives, and strategic partnerships. The ideal candidate will have 3-5+ years of experience in senior leadership roles, showcasing strong communication and creative skills. This full-time position offers a salary range of $125,000.00 to $140,000.00.

Qualifications

• 3–5+ years of marketing experience in a senior leadership role.
• Proven success in brand, digital, and growth marketing.
• Strong creative instincts paired with analytical discipline.

Responsibilities

• Lead the full marketing function and drive measurable results.
• Manage marketing budgets and agency relationships.
• Oversee performance marketing and optimize lead conversion.
• Build and inspire a high-performing marketing team.

Skills

Brand management

Digital marketing

Performance marketing

Creative direction

Leadership

Job description

We are looking for aDirector of Marketing who can turn strategy into stories, campaigns into growth, and customers into loyal fans.

This role leads the full marketing function - brand, digital, PR, partnerships, and in-store experience—while driving measurable results across both corporate and franchise networks.

You’ll shape the voice of the brand, strengthen community connection, and create campaigns that make people feel proud to eat, share, and connect with us.

Key Responsibilities

Brand Leadership

• Define and protect brand identity, ensuring consistency across all locations and channels.
• Translate business strategy into brand messaging, visuals, and campaigns that resonate with diverse audiences.
• Lead storytelling initiatives that connect culture, community, and quality.
• Develop annual marketing plans with clear KPIs for growth, engagement, and ROI.
• Lead all digital, social, and traditional marketing initiatives—including campaigns, paid media, influencer partnerships, and PR.
• Manage marketing budgets, agency relationships, and vendor contracts efficiently.
• Oversee creative direction for photoshoots, video content, and in-store visuals.

Growth & Partnerships

• Build and manage strategic partnerships with complementary brands, events, and community organizations.
• Support franchise and corporate store openings through launch marketing and local activations.
• Lead data-driven initiatives for guest retention, loyalty, and repeat sales.

Digital & Performance Marketing

• Oversee performance marketing across Google, Meta, and emerging platforms.
• Collaborate with tech and sales teams to optimize website traffic, SEO, and lead conversion.
• Manage CRM, email, and loyalty communications for guest engagement.
• Build, coach, and inspire a high-performing marketing team.
• Foster collaboration across departments (Operations, Training, Franchise, Commissary, etc.) to ensure aligned execution.
• Provide regular reports to the executive team on campaign results, insights, and recommendations.

Qualifications

• 3–5+ years of marketing experience, with at least one in a senior leadership role.
• Proven success in brand, digital, and growth marketing (hospitality, retail, or consumer food experience preferred).
• Strong creative instincts paired with analytical discipline.
• Experience managing agencies, budgets, and cross-functional teams.
• Excellent communication and leadership skills.
• Bonus: Experience in franchise marketing, SaaS, or multi-unit restaurant environments.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries

Restaurants

Toronto, Ontario, Canada $125,000.00-$140,000.00 3 weeks ago