Marketing Manager

The Atlas Hotel; Regina; On-site; CAD 56,000 - 65,000; Full time

Benefits offered by this job

Health benefits

Free parking

Crew lunches

Staff events

Perks

Job summary

The Atlas° Hotel in Regina is seeking a Marketing Manager to lead the Marketing Department and translate our brand strategy into clear, creative, measurable plans. You will guide the team, manage campaigns, and drive direct bookings while collaborating with the Brand Advisor.

This full-time role emphasizes strategic oversight with hands-on execution, including events, shoots, and performance reporting, across in-house and partner channels.

Qualifications

• 3+ years of marketing experience, including leading projects, campaigns, people, or external partners.
• Post-secondary education in Marketing, Communications, Business, Hospitality, or related field is preferred.
• Experience in hospitality, tourism, F&B, or experience-based marketing is a plus.
• Strong knowledge of digital marketing, social media, content planning, email marketing, and campaign reporting.

Responsibilities

• Lead, manage, coach, and support the Marketing Specialist.
• Manage day-to-day priorities, workflow, budget, and performance reporting.
• Turn brand strategy into clear, actionable marketing plans with Brand Advisor.
• Lead digital marketing initiatives including SEO, retargeting, and direct-booking campaigns.
• Monitor campaign performance, ROI, website conversion, and direct bookings opportunities.
• Lead content strategy and social media direction, incl. paid social, influencer partnerships, and media opportunities.
• Plan and direct photography, video, and other content projects.
• Ensure marketing materials reflect brand standards.
• Support Knotted Thistle Pub & DISH Restaurant marketing and day-to-day execution.
• Manage monthly newsletters and promotional emails with segmentation and automation opportunities.

Skills

Marketing leadership

Digital marketing

Budget management

Campaign reporting

Content planning

Team coaching

Education

Post-secondary education in Marketing/Communications/Business/Hospitality

Tools

Revinate

Meta Ads Manager

Google Analytics

Canva

Sprout Social

CMS

Job description

• Pay or shift range: $56,000 CAD to $65,000 CAD
  The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.

Description

Are you a creative powerhouse with a strategic mindset? Can you craft compelling campaigns, tell unforgettable stories, and make a hotel stand out in a sea of sameness? If so, we have the perfect opportunity for you.

As our Marketing Manager, you’ll lead the day-to-day operation of the Marketing Department and help turn our larger brand strategy into clear, creative, and measurable marketing plans. You’ll manage and support the Marketing Specialist while working closely with our Brand Advisor.

This is a hands-on management role for someone who can see the big picture, organize all the moving pieces, and still jump into the work when needed. You should be equally comfortable reviewing campaign performance, building a marketing calendar, guiding a photoshoot, coaching a team member, and turning a hotel idea into something guests will actually notice.

A good sense of humour helps too… because marketing a hotel this awesome is fun, fast-paced, and occasionally requires finding a brand-new way to say, “You should really stay here.”

Primary Responsibilities:

• Lead, manage, coach, and support the Marketing Specialist.
• Manage the Marketing Department’s day-to-day priorities, workflow, budget, and performance reporting.
• Work closely with the Brand Advisor to turn The Atlas° Hotel’s overall brand strategy into clear, actionable marketing plans.
• Lead digital marketing initiatives through our direct-booking platforms and website partner, including SEO, retargeting, cart abandonment, and direct-booking campaigns.
• Monitor campaign performance, return on investment, website conversion, and opportunities to increase direct bookings.
• Lead the day-to-day content strategy and social media direction for The Atlas° Hotel, including paid social advertising, influencer partnerships, media opportunities, and strategic collaborations.
• Plan and provide creative direction for third-party professional photography, video, and other content projects.
• Ensure all marketing materials and guest touchpoints consistently reflect The Atlas° Hotel’s brand standards.
• Provide direction for Knotted Thistle Pub & DISH Restaurant marketing, while supporting the Marketing Specialist with day-to-day execution.
• Manage monthly newsletters, promotional emails, and other guest communications while identifying opportunities for segmentation, automation, and revenue-generating campaigns.
  

Jump in wherever needed to support the Marketing Department and bring great ideas to life.

Qualifications

• 3+ years of marketing experience, including experience leading projects, campaigns, people, or external partners.
• Post-secondary education in Marketing, Communications, Business, Hospitality, or a related field is preferred.
• Experience in hospitality, tourism, Food and Beverage, or experience-based marketing is considered an asset.
• Strong knowledge of digital marketing, social media, content planning, email marketing, and campaign reporting. Familiarity with platforms such as Revinate, Meta Ads Manager, Google Analytics, Canva, Sprout Social, and website content-management systems is also considered an asset.
• Experience managing budgets, priorities, timelines, and multiple projects at once.
• A confident leader who can provide clear direction, coach others, and hold people accountable.
• Strong writing, communication, organization, and problem-solving skills.
• Creative and strategic, but still comfortable doing the work.
• Flexible to occasionally support hotel events, campaigns, photoshoots, or initiatives outside regular office hours.

This is a full-time management position. Most hours will fall during regular weekday business hours, but hotels have a habit of hosting their best events outside of Monday to Friday, 9 to 5. Some flexibility will be required for major events, campaigns, photoshoots, and hotel initiatives.

About Us:

As an independent, locally owned establishment, we invest in our hotel, foster an exceptional Crew, and strive for unparalleled guest experiences. Our Core Values—Above & Beyond, Fastidiousness, Got This, Unconventional, and Neighbourly—steer us toward service excellence. Our offerings include free parking, daily Crew lunches, health benefits, engaging staff events, and other fantastic perks.