Marketing Manager

INK Entertainment Group; Toronto; On-site; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Dining privileges

VIP event access

Perkopolis perks

Professional development

Job summary

INK Entertainment in Toronto is seeking a Marketing Manager to lead strategy, promotion, and brand growth for its premier restaurant portfolio. You will shape campaigns across digital channels, events, and partnerships, reporting to the Director of Marketing.

Ideal candidates have 5+ years in hospitality marketing, deep culinary knowledge, and a strong ROI track record. This in-office role offers competitive salary and comprehensive benefits in a dynamic, globally connected portfolio.

Qualifications

• Minimum 5+ years of progressive marketing experience in hospitality.
• Travel experience and knowledge of global culinary trends highly valued.
• Track record of experiential activations and ROI-driven campaigns.
• Proficiency with digital marketing platforms and analytics.
• Strong writing, storytelling, and visual communication skills.
• Bachelor’s degree in Marketing, Communications, Hospitality Management or related field preferred.

Responsibilities

• Develop and execute data-driven marketing strategies across restaurant concepts.
• Oversee brand positioning, messaging and visual identity.
• Manage campaigns, budgets, and ROI with senior leadership alignment.
• Lead digital channels, email, and content creation efforts.
• Coordinate events, wine dinners, and strategic partnerships.

Skills

Marketing strategy

Brand management

Digital marketing

Event marketing

Analytics & reporting

Content creation

Education

Bachelor’s degree in Marketing

Hospitality management knowledge

Tools

Google Analytics

Email platforms

Social management tools

Job description

INK Entertainment | Toronto, ON | Full-Time | In office

Drive the Vision. Shape the Brand. Elevate Global Culinary Culture.

INK Entertainment is Canada’s leading lifestyle and entertainment company. Since 1982, INK has built an award-winning portfolio of restaurants, nightlife destinations, live events, and cultural experiences across Toronto and internationally. From globally recognized culinary concepts to VELD Music Festival, INK creates distinctive brands and experiences that shape culture and bring people together.

We are seeking a dynamic, highly experienced Marketing Manager to drive the strategy, promotion, and brand growth for our premier restaurant portfolio. Reporting to the Director of Marketing, you will combine extensive hospitality experience, global culinary knowledge, and a sophisticated understanding of food and wine culture to lead campaigns that elevate our concepts, engage audiences, and drive revenue.

As Marketing Manager for our restaurant portfolio, you will sit at the intersection of culinary artistry, guest experience, and brand strategy.

You will lead integrated marketing campaigns across multiple distinct restaurant brands, moving seamlessly between digital strategy, high-profile event activations, creative content direction, and strategic partnerships. Working in a fast-paced, high-volume environment, you will translate global F&B trends into compelling brand narratives that keep INK venues at the forefront of the industry.

What You’ll Do:

Strategic Marketing & Brand Management

• Develop and execute data-driven marketing strategies and integrated campaigns across multiple restaurant concepts to drive foot traffic, boost brand awareness, and increase guest retention.
• Oversee brand positioning, messaging, and visual identity across all touchpoints, ensuring a consistent and elevated brand voice.
• Analyze market trends, competitor positioning, and guest analytics to inform strategic decisions and campaign optimizations.
• Manage venue marketing budgets and track ROI across all promotional initiatives.
• Collaborate with executive leadership and restaurant teams to align marketing goals with core business objectives.

Digital Marketing, Analytics & Content Creation

• Oversee digital channels, including social media management, website optimization, and targeted digital advertising.
• Build and execute high-converting email campaigns, continuously optimizing open, click-through, and conversion rates.
• Art direct and coordinate brand, venue, and menu photo/video shoots, managing relationships with external creators, photographers, videographers, and stylists.
• Use analytics tools to track campaign performance, generate insights, and report results to senior leadership.
• Partner with culinary teams to develop rich menu storytelling and seasonal campaign narratives.

Event Marketing, PR & Strategic Partnerships

• Conceptualize, plan, and execute signature events, wine dinners, guest chef collaborations, and seasonal activations.
• Develop and maintain strong relationships with key media outlets, hospitality influencers, PR partners, and industry figures.
• Establish strategic local partnerships with luxury hotels, corporate partners, tourism boards, and cultural institutions.
• Coordinate venue participation in high-profile food festivals, trade shows, and lifestyle events.

What We Are Looking For:

We are looking for an innovative marketing leader who is equal parts brand strategist, creative storyteller, and F&B enthusiast.

You Bring:

• Experience: Minimum 5+ years of progressive marketing experience in the hospitality industry, ideally managing multiple restaurant concepts or high-end F&B brands.
• Industry & Culinary Expertise: Extensive travel experience with deep knowledge of global culinary trends, regional cuisines, and a sophisticated understanding of food and wine culture.
• Track Record: Proven success developing experiential activations, managing marketing budgets, and delivering campaigns with measurable ROI.
• Technical Proficiency: Expertise in digital marketing platforms (Google Analytics, email platforms, social management tools) and customer data analysis.
• Creative & Communication Skills: Exceptional written, verbal, and visual communication skills, with a keen eye for aesthetic detail, content production, and art direction.
• Education: Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field is preferred.
• Assets: Knowledge of restaurant operations, influencer marketing, and professional food photography/visual merchandising.
  

Why Join INK Entertainment?

At INK Entertainment, you will shape the brand identity of some of Toronto’s most iconic dining destinations while working alongside industry-leading creative and operational talent.

We invest in our marketing leaders and offer strong career progression across our diverse global portfolio.

Our team members enjoy:

• Competitive salary commensurate with experience.
• Comprehensive health, dental, and medical benefits package.
• Generous dining privileges across the INK Entertainment restaurant portfolio.
• VIP access and early tickets to select INK events, festivals, and nightlife venues.
• Full enrollment in INK's Perkopolis perk program for lifestyle savings.
• Professional development opportunities, including industry conference attendance and continuous learning.

The target base salary range for this position is $80,000 – $90,000 annually. Individual compensation will be determined based on a combination of factors, including years of relevant experience, specialized skill set, education, and internal equity.

Diversity, Equity & Inclusion

At INK Entertainment, we believe great experiences are created by diverse teams and unique perspectives. We are committed to building an inclusive workplace where everyone feels welcomed, respected, supported, and empowered to do their best work.

We celebrate diversity in all its forms and encourage applications from individuals of all backgrounds, identities, experiences, and abilities. We are proud to be an equal opportunity employer and are committed to providing an accessible and inclusive recruitment process in accordance with the Ontario Human Rights Code (OHRC) and the Accessibility for Ontarians with Disabilities Act (AODA).

If you require accommodation at any stage of the recruitment process, please let us know and we will work with you to meet your needs.