Account Based Marketing Manager

Achievers; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading company in employee recognition is seeking a strategic, creative Account-Based Marketing (ABM) Manager in Toronto. This role involves designing and executing full-funnel ABM programs, partnering with sales and marketing teams, and driving engagement for high-value accounts. Join us to create meaningful campaigns and foster collaboration across diverse teams.

Benefits

Competitive Pay

Parental Leave Top-up

Health Benefits and Life Insurance Coverage

RRSP Matching

Flexible Vacation

Employee and Family Assistance Program

Access to LinkedIn Learning Library

Internal Mentorship Program

Employee-Led Resource Groups

Office located in Liberty Village, Toronto

Qualifications

• 4+ years in B2B marketing, 2+ years focused on ABM.
• Clear communicator and collaborator across teams.
• Analytical mindset with ability to drive insights.

Responsibilities

• Lead integrated ABM programs to drive engagement.
• Develop localized campaigns tailored to target accounts.
• Monitor campaign performance and iterate in real-time.

Skills

B2B marketing

ABM strategy

Data analysis

Project management

Creative thinking

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketo

HubSpot

6sense

Demandbase

Job description

About Achievers

The Achievers Employee Experience Platform is more than a thank you program. Our recognition platform inspires employees to recognize everyone, everyday, and everywhere – driving results that matter. With almost 4 million global users, the Employee Experience Platform empowers employees in over 170 countries. Visit us at www.achievers.com to learn more and check out our platform in action here. Join our team of A-players who bring passion to our purpose and believe that meaningful change can create extraordinary outcomes.

Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. Together, we achieve more by combining our unique strengths, fostering collaboration, and inspiring each other to reach new heights.

Achievers is looking for a strategic, creative, and data-driven Account-Based Marketing (ABM) Manager to build and scale targeted programs that drive engagement, accelerate pipeline, and generate revenue.

This role is ideal for someone who thrives at the intersection of strategy, execution, and collaboration—someone who knows how to partner with sales, product marketing, content, and ops to craft standout campaigns that resonate with the right accounts at the right time.

You’ll design and launch full-funnel ABM programs across 1:1, 1:Few, and 1:Many motions, leveraging tactics like paid media, events, direct mail, and sales plays to create meaningful experiences for high-value accounts.

Responsibilities:

• Lead the planning and execution of integrated ABM programs (1:1, 1:Few, 1:Many) that align to prospecting, pipeline acceleration, and expansion goals
• Select and orchestrate the right mix of tactics (paid, email, content, events, direct mail, sales plays) to engage target accounts
• Partner with sales to build account insights and develop campaigns tailored to buying committees, pain points, and intent signals
• Collaborate with regional marketing teams to build localized campaigns with nuance for specific geos and verticals
• Drive content personalization strategies across channels in partnership with the Website, Content, and Product Marketing teams
• Align closely with the Revenue Production team to activate short-term campaigns and sales enablement
• Own campaign timelines and asset development, working cross-functionally to build landing pages, ads, nurture flows, etc.
• Monitor campaign performance and iterate in real-time with Marketing Ops and channel leads
• Report on ABM program impact with a clear view into account engagement, influence, pipeline, and revenue
• Facilitate sales enablement sessions to brief GTM teams on campaign strategy, execution timelines, and follow-up actions
• Stay current with ABM best practices by participating in training, certifications, and reviewing award-winning campaigns.

Qualifications:

• 4+ years in B2B marketing, with 2+ years focused on ABM or enterprise campaign strategy
• Strong understanding of B2B buyer journeys and how to activate campaigns across the funnel
• Experience with ABM platforms and tools (e.g., 6sense, Demandbase, Terminus), plus CRM/automation tools like Salesforce, Marketo, HubSpot
• Proven success launching and scaling campaigns across tiers (1:1 to 1:Many)
• Clear communicator and cross-functional collaborator—comfortable working with sales, content, and leadership teams
• Strong project manager with experience in Asana, Wrike, Monday.com, or similar
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• A creative thinker with a passion for innovation and continuous learning

Why you’ll love working at Achievers:

- We are passionate about disruptive technology that’s rooted in science, research and data.

- We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

- We foster an environment of connection, security, and community. You’ll feel at home, without reservation.

- We believe in moving quickly, failing fast, and adapting to change.

- We enjoy coming to work every day because we believe in our product and love our culture.

- We’re committed to achieving excellence in everything we do.

Benefits & Perks for permanent full time employees:

Competitive Pay

Parental Leave Top-up

???? Health Benefits and Life Insurance Coverage Upon Your First Day

RRSP Matching

️ Flexible Vacation

???? Employee and Family Assistance Program

Full access to the LinkedIn Learning Library

Internal Mentorship Program

Employee-Led Employee Resource Groups

A beautiful office space located in Liberty Village, Toronto

Participation in our Points-based Employee Recognition Program

Opportunities for professional development and career growth

Our work environment:

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is an equal opportunity employer, committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates from all backgrounds and experiences to apply to join our A-Player family.

Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations for your interview, such as assistive technology, wheelchair accessibility, or alternative formats of materials, please let us know. We are happy to make necessary arrangements to support your needs.

Achievers does not use AI to make hiring decisions. When you apply to work with us, a real person reads your application—every time. We believe in thoughtful, human-centred hiring, and we think your experience, personality, and potential can’t be judged by an algorithm. That’s why we keep it personal and take the time to get to know each qualified candidate.