Marketing & Events Manager

Bulletproof Solutions Inc; Fredericton; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

RRSP plan with company match

Competitive pay and performance awards

Continuous education opportunities

Career growth opportunities

Community involvement opportunities

Paid volunteer time

Annual bonuses and Service Award Bonus

Job summary

Bulletproof Solutions Inc. is seeking a dynamic Marketing & Events Manager to own campaigns and industry events, driving pipeline growth and revenue across ABM and demand-gen activities.

Work cross-functionally with Sales and executives to plan, execute, and optimize physical and virtual events, webinars, and roundtables, while managing budgets, vendors, and performance metrics.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech.
• Experience planning in-person and virtual events (3rd party, roundtables, webinars, etc.).
• Proficient with project management tools such as Monday.com.

Responsibilities

• Develop and execute lead generation programs across events and campaigns.
• Lead ABM campaigns targeting high-value accounts with Sales alignment.
• Create tailored campaign content for each stage of the buyer journey.
• Monitor event performance and optimize for pipeline impact.
• Manage budgets, timelines, and vendor coordination for events.
• Coordinate lead nurturing and handoffs to Sales.

Skills

B2B marketing experience

Event planning

Cross-functional collaboration

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Monday.com

Job description

Bulletproof is an award-winning IT, security, and compliance partner helping organizations operate with confidence.

For more than 20 years, we've supported public and private sector organizations across North America and beyond with innovative, Microsoft-powered solutions that reduce risk, modernize environments, and drive real business outcomes.

What sets us apart is our ability to deliver from strategy to execution. Customers choose Bulletproof as their one partner across IT, security, compliance, and managed services -from 24/7 SOC operations and managed IT to cloud transformation, governance, and professional services.

Our impact is global, our work is industry-recognized, and our focus is practical, flexible solutions that work in the real world.

At Bulletproof, technology matters but people come first. Our vision is to serve, secure, and empower the world through people and technology, one customer at a time. When you join Bulletproof, you join a team that values ownership, innovation, and meaningful impact while giving you room to grow alongside leaders in the industry.

Position Summary

We're seeking a dynamic and results-driven Marketing & Events Manager who will be the cornerstone of our campaign and event strategy. In this role, you'll take full ownership of planning, executing, and optimizing high-impact marketing campaigns and industry events that directly fuel pipeline growth and revenue.

You'll lead the end-to-end management of trade shows, webinars, and flagship events- ensuring every detail aligns with our demand generation objectives and delivers measurable outcomes. Beyond events, you'll play a critical role in campaign execution, driving integrated marketing initiatives and supporting account-based marketing (ABM) programs in close partnership with Sales and cross-functional teams.

This position is ideal for someone who thrives in a fast-paced environment, excels at managing multiple priorities, and knows how to transform marketing activities into tangible business impact.

Responsibilities:

Digital Marketing & ABM Campaigns

• Develop and execute lead generation programs to fill our pipeline with hot prospects -through various marketing activities, inclusive of events (3rd party, Bulletproof or Partner Hosted events, webinars, roundtables, etc.)
• Support and execute integrated ABM strategies targeting high-value accounts in collaboration with sales as it's tied to events strategy.
• Develop tailored campaign & event content and offers aligned with each stage of the buyer journey to attract, engage, and convert prospects.
• Monitor and analyze performance of events tied to overarching campaigns, optimizing engagement, conversion, and pipeline acceleration.
• Leverage marketing technology & processes to manage campaigns, events, segment audiences, and track performance metrics and reporting.
• Collaborate with the marketing team to create and deliver event experiences to showcase our services and engage our audience.

Events Management

• Project manager lead for ensuring the campaigns & events are delivered on-time and on-budget and clear owners are identified for each required task and project is updated/managed throughout duration of the events.
• Own and manage the full lifecycle of various campaigns & marketing events (physical and virtual), including planning, event kick off meetings, logistics, swag, marketing materials, promotion, on-site execution, and follow-up.
• Work cross-functionally with marketing, sales, executives, event stakeholders, and external vendors to ensure events align with company goals and deliver ROI.
• Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies.
• Track and report on campaigns & event performance, including lead capture, follow-up workflows, and contribution to pipeline and revenue.
• Coordinate campaign & event debriefs to optimize process and management
• Responsible for lead nurture follow-up ensuring handoffs between marketing, BD, Sales for lead handoff, nurturing, and reporting.

Required Education/Credentials/Qualifications/Skills:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments
• Proven experience planning and executing in-person events (3rd party events, roundtables, etc.) and virtual events (webinars, roundtables, podcasts, etc.)
• Experienced in project management tools such as Monday.com.

What’s in it for you?

• Favorable medical, dental, and vision plans
• Company matched RRSP plan
• Competitive pay and performance rewards program
• Continuous education opportunities
• Opportunities for career growth
• Community involvement opportunities
• Earn while you give back - enjoy paid access to volunteer time
• Annual bonuses and a Service Award Bonus

Equal Opportunity Statement:

Bulletproof is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Bulletproof is also committed to compliance with all fair employment practices regarding citizenship and immigration status.