Marketing Lead

Klara Inc; Hamilton; On-site; CAD 90,000 - 130,000; Full time

Job summary

Klara Systems in Hamilton, Ontario seeks a senior Marketing Lead to own four marketing pillars: service marketing, demand generation, brand/community, and marketing operations. This is a senior individual contributor role focused on delivering campaigns on plan, reliable tooling, and clear status to leadership.

You will manage HubSpot day-to-day, coordinate junior team outputs, produce weekly reports, participate in quarterly planning, and automate recurring tasks.

Qualifications

• 5+ years of experience running B2B marketing execution.
• Advanced, hands-on HubSpot expertise covering workflows, lead lifecycle, attribution, automation, dashboards, and campaign execution.
• Experience planning and delivering multi-channel programs across email, content, webinars and events, paid, organic, website, and outbound.
• Track record of building and improving systems marketing runs on: processes and workflows that raise execution quality, visibility, and accountability.
• Strong project and operations management across internal teams, contractors, agencies, and concurrent initiatives, backed by artifacts.

Responsibilities

• Own the marketing calendar and ensure that campaigns, content, events, and co-marketing commitments are delivered on schedule.
• Manage HubSpot day to day, including workflows, forms, nurture programs, attribution, and leadership dashboards.
• Coordinate and quality-check deliverables from junior team members, contractors, and agencies: set briefs, remove blockers, and review output before it ships.
• Produce a weekly delivery report covering what shipped, what slipped and why, and what will change next week.
• Contribute to quarterly planning and positioning, bringing delivery data on what works and reallocating effort accordingly.
• Automate recurring work so that reporting, campaign setup, and status tracking take less manual effort each quarter.

Skills

B2B marketing

HubSpot expertise

Project management

Data-driven decision making

Strategic thinking

Tools

HubSpot

GA4

WordPress

Elementor

Monday.com

Job description

About The Role

Klara Systems provides FreeBSD and OpenZFS engineering and support services to clients across EMEA, AMER, and ANZ. Our marketing function is organized around four pillars:

service marketing and positioning, demand generation, brand and community, and marketing operations.

The Marketing Lead is responsible for delivery across all four pillars. In practice, this means campaigns ship on the dates in the plan, the marketing tooling works reliably, and leadership always has a clear view of status. You are accountable for execution, operational quality, and the measurable performance of the marketing function.

This is a senior individual contributor position. Strategy is set collaboratively: you are expected to help shape it, challenge it with data where warranted, and then execute it.

What you will do

• Own the marketing calendar and ensure that campaigns, content, events, and co-marketing commitments are delivered on schedule.
• Manage HubSpot day to day, including workflows, forms, nurture programs, attribution, and the dashboards leadership relies on. When a number looks wrong, investigate and resolve it proactively.
• Coordinate and quality-check deliverables from junior team members, contractors, and agencies: set briefs, remove blockers, and review output before it ships. This is a coordination role rather than a people-management role, with no direct reports or performance reviews.
• Produce a weekly delivery report covering what shipped, what slipped and why, and what will change the following week.
• Contribute to quarterly planning and positioning, bringing delivery data on what is and is not working and making the case for reallocating effort accordingly.
• Automate recurring work so that reporting, campaign setup, and status tracking take less manual effort each quarter.

What success looks like

• Delivery consistently matches the agreed plan.
• Attribution and dashboards are reliable enough that leadership makes decisions from them.
• Colleagues and leadership do not need to chase you for status updates.
• Within two quarters, at least one channel or activity has been cut or scaled up based on your analysis.

What we are looking for

Must-haves

• 5+ years of experience running B2B marketing execution, ideally at a technology services or developer-focused company.
• Advanced, hands‑on HubSpot expertise covering workflows, lead lifecycle, attribution, automation, dashboards, and campaign execution, rather than briefing this work out to others.
• Experience planning and delivering multi‑channel programs across email, content, webinars and events, paid, organic, website, and outbound.
• A track record of building and improving the systems marketing runs on: processes and workflows that raise execution quality, visibility, and accountability.
• Strong project and operations management across internal teams, contractors, agencies, and concurrent initiatives, backed by concrete artifacts. We will ask to see a real project plan, tracker, or SOP you built and ran, and to hear what slipped and how you handled it.
• The ability to use marketing and business data to prioritize work, measure impact, and influence decisions, rather than simply reporting metrics.
• Comfort marketing highly technical products or services, working closely with engineers and subject‑matter experts, and translating complex technical concepts into clear messaging for both technical and business audiences.
• A direct communication style, including raising problems early, before they turn into missed commitments.
• The strategic judgment to push back on a plan when the data supports it, and an example of a time you did.
• A habit of automating repetitive work, including with AI tools where they demonstrably save time or improve quality.

Nice-to-haves

• Experience marketing open‑source technologies.
• Background in a technical services or consulting business, rather than exclusively product‑led SaaS.
• Experience supporting long B2B sales cycles and partnering with sales on pipeline generation, including account‑based marketing (ABM).
• Familiarity with GA4, SEO, WordPress, Elementor, Monday.com, or similar platforms.
• Experience managing external agencies, freelancers, and marketing budgets.