Marketing Manager, Demand Generation

Norton-Rose-Fulbright; Toronto; Hybrid; CAD 112,000 - 138,000; Full time

Benefits offered by this job

Retirement savings plan

Benefit premiums paid by the firm

Telemedicine services

Wellness allowance and development

Training and development programs

Job summary

Norton Rose Fulbright Canada is seeking a seasoned marketing leader to create and execute demand generation strategies across energy, infrastructure and corporate practices. The role focuses on translating business goals into measurable programs that drive client engagement and growth in Canada, with a hybrid Toronto/Montreal office setup.

You will design targeted campaigns, lead cross-channel initiatives, and provide strategic counsel to national chairs and sector leaders.

Qualifications

• 8+ years of B2B marketing experience in the professional services industry.
• Ability to design and lead multi-channel demand generation campaigns.
• Experience translating business goals into measurable marketing programs.

Responsibilities

• Design demand generation initiatives informed by client insights and sector trends.
• Lead campaigns across events, digital marketing, email and social amplification.
• Enable partner engagement and adoption of demand programs with frameworks and insights.
• Collaborate with relationship partners on priority clients and target accounts for cross-selling.
• Assess, prioritize and allocate budget to meet objectives and deliver projects.

Skills

B2B marketing

Demand generation

Campaign management

Strategic consulting

Relationship management

Budget planning

Project management

Bilingual English/French

Education

Bachelor's degree in marketing or related field

Job description

4 days per week in office - this position can be filled in our Montreal or Toronto officesThis national position requires a seasoned marketing professional to create and execute demand generation strategies that support the firm's strategic objectives across various practice areas, sectors, and client growth initiatives.The role calls for experience in marketing and communications, particularly in leading multi-channel campaigns especially in leading demand generation campaigns and offering strategic counsel to national practice chairs and sector leaders. It also involves helping them convert business goals and strategies into effective, measurable programs that drive growth.The successful candidate will help translate business goals and market opportunities into measurable marketing programs that enhance client engagement, strengthen market position, and drive growth.This role will primarily support the firm's energy, infrastructure and resources and corporate (financial services) practices.You will be focusing on:· Design demand generation initiatives informed by client insights, sector trends, and relationship intelligence.· Lead campaigns across various channels including events, sponsorships, digital marketing, email, and social amplification.· Enable partner engagement and adoption of demand programs by providing clear frameworks, guidance, and insight‑driven recommendations.· Partner with relationship partners on priority clients and target accounts, developing tailored programs that support cross‑selling, upselling, and client expansion.· Assess, prioritize, allocate budget, and plan financial resources to ensure objectives are met and projects are delivered successfully.· Support national, sector and practice chairs in executing their strategic plans· Assist with the preparation of directories, rankings, awards submissions, and matter collections.· Track and evaluate the competitive landscape to ensure our offerings remain strong.· Oversee the analysis and delivery of sector and practice sponsorship requests and leverage their outcomes· Translate performance of demand generation campaigns to leadership by defining and reporting on measurable ROI objectives· Project manage timelines to meet specified deadlinesWhat you bring to the role:· Relevant degree in business, marketing, communications, or related field· A minimum of 8+ years of experience in B2B marketing in the professional services industry· A passion for demand marketing and willingness to get hands-on building solutions· Thorough understanding of a range of marketing techniques, such as assessing sponsorships, digital marketing, social media amplification· Experience framing and collaboratively solving complex problems through creative problem-solving· Experience participating in substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking, and project management skills· Active listener to hear and understand multiple projects simultaneously in a fast-paced, rapidly changing environment· Proven expertise in connecting marketing strategy and outcomes to revenue and ultimately market share gain· Strong project management skills· Bilingual in English and French is a plusWhy join our team:Hybrid work environmentRetirement savings plan with employer contributionBenefit premiums paid by the firmTelemedicine servicesWellness matters: Flexible health and wellness allowance that covers much more than gym memberships!Training and development programs based on your interests and needsThe salary bands provided reflect the typical range for this role in the region indicated. We recognize that each candidate brings a unique set of experiences and skills, and final compensation will be thoughtfully determined based on individual qualifications and current market factors. Please note that salary will be discussed and negotiated during interview.Toronto: $111,600 - $137,800Ready to join a proactive and modern firm that provides an exceptional career experience in an inclusive and collaborative environment? Come join us!As part of a global legal practice, Norton Rose Fulbright Canada embrace a culture of excellence and client service, but always with a focus on flexibility, respect, diversity and openness. We strive to create an equitable, inclusive environment where everyone can bring their whole self to work and realize their career potential.To find out more about how we integrate diversity, equity and inclusion in everything we do please click Diversity, equity and inclusion | Canada | Global law firm | Norton Rose Fulbright .If you require any reasonable adjustments during the recruiting process, please inform us in the recruitment application. We will contact you to further discuss your need.Please note that applicants who receive an employment offer may be required during their employment with Norton Rose Fulbright to provide proof of vaccinations recommended from time to time by government or public health authorities. Norton Rose Fulbright has a duty to accommodate those who are unable to get vaccinated due to protected grounds. For applicants who require an accommodation, please contact us to discuss further.Law around the worldnortonrosefulbright.comPlease note that this job posting is being advertised to fill an existing vacancy.