Hybrid Demand Gen Marketing Manager – B2B

Norton-Rose-Fulbright; Toronto; Hybrid; CAD 112,000 - 138,000; Full time

Benefits offered by this job

Retirement savings plan

Benefit premiums paid by the firm

Telemedicine services

Wellness allowance and development

Training and development programs

Job summary

Norton Rose Fulbright Canada is seeking a seasoned marketing leader to create and execute demand generation strategies across energy, infrastructure and corporate practices. The role focuses on translating business goals into measurable programs that drive client engagement and growth in Canada, with a hybrid Toronto/Montreal office setup.

You will design targeted campaigns, lead cross-channel initiatives, and provide strategic counsel to national chairs and sector leaders.

Qualifications

• 8+ years of B2B marketing experience in the professional services industry.
• Ability to design and lead multi-channel demand generation campaigns.
• Experience translating business goals into measurable marketing programs.

Responsibilities

• Design demand generation initiatives informed by client insights and sector trends.
• Lead campaigns across events, digital marketing, email and social amplification.
• Enable partner engagement and adoption of demand programs with frameworks and insights.
• Collaborate with relationship partners on priority clients and target accounts for cross-selling.
• Assess, prioritize and allocate budget to meet objectives and deliver projects.

Skills

B2B marketing

Demand generation

Campaign management

Strategic consulting

Relationship management

Budget planning

Project management

Bilingual English/French

Education

Bachelor's degree in marketing or related field

Job description

Norton Rose Fulbright Canada is seeking a seasoned marketing leader to create and execute demand generation strategies across energy, infrastructure and corporate practices. The role focuses on translating business goals into measurable programs that drive client engagement and growth in Canada, with a hybrid Toronto/Montreal office setup.

You will design targeted campaigns, lead cross-channel initiatives, and provide strategic counsel to national chairs and sector leaders.