Marketing Manager - Contract

WS Audiology USA; Burlington; Hybrid; CAD 80,000 - 90,000; Full time

Job summary

HearCANADA, part of the WSA group, seeks a Marketing Manager to lead the marketing team and own campaigns across traditional and digital channels. You will collaborate with Retail leadership to execute national and local strategies, manage budgets, and drive ROI.

Ideal candidates have 10+ years in marketing, 3+ years of people leadership, and strong analytics with experience in CRM/marketing platforms. Hybrid work in Burlington, ON, travel up to 10%.

Qualifications

• 10+ years of progressive marketing experience.
• 3+ years leading teams.
• Experience in B2C marketing.
• Strong analytics to evaluate campaigns and ROI.
• Experience with marketing technology platforms.

Responsibilities

• Lead and develops the marketing team to execute the approved strategy.
• Oversee multichannel campaigns, timelines, budgets and resources.
• Develop copy across media aligned to corporate messaging.
• Monitor marketing metrics and optimize tactics based on results.
• Coordinate with Retail leadership and events for campaigns and launches.

Skills

Marketing leadership

Team management

Data analytics

Campaign management

Public relations

Stakeholder management

Bilingual EN/FR

Education

Marketing degree

Post-secondary in Marketing

Tools

Salesforce

HubSpot

Ahrefs

Semrush

Hootsuite

Mailchimp

Unbounce

Job description

About us:

Part of WSA group, HearCANADA's mission is to reframe the world of hearing care and set the highest standards in the world of hearing health. With 110+ clinics across Canada, our teams work collaboratively to provide exceptional, patient-centric care on our quest to deliver Wonderful Sound for All. Learn more about us by visiting our webpage.

About the role:

Reporting to the Director of Marketing, the Marketing Manager is responsible foracting as a subject matter expert in general marketing and providing leadership to the marketing team within our HearCANADA Retail division. Core duties include developing advertising campaigns, maximizing profits, competitive intelligence, and maintaining strong public relations and brand image.

Key Details:

• Location: Burlington, ON (Mainway HearCANADA/WSA Canada Head Office location)

• Working Model: Hybrid (2-3 days per week onsite is required)

• Job Type: Full-time, contract position (~9 months with potential for extension)

• Hours: 37.5 hour work week; Monday through Friday 8:30 am - 4:30 pm local time

• Irregular Hours Expectation: Some infrequent flexibility to meet deadlines, events, etc. (lieu time/modified hours will be granted to accommodate)

• Salary: $80,000 - $90,000 / annum based on experience +8% in lieu of vacation and benefits as this is a contract position

• Travel Requirement: ~10% for internal and external events, meetings, or summits; most travel is within the GTA (Greater Toronto Area) or surrounding areas; some infrequent overnight national travel could be expected based on event locations

What you'll be responsible for:

• Leads, trains, and develops the marketing team to deliver the approved marketing strategy; collaborates closely with Retail leadership teams to develop strategies.

• Project manages the delivery of effective and accurate marketing tactics in line with the approved marketing strategies on local and national levels; this includes project timelines, budgets, cross-functional team collaboration, and allocation of resources.

• Develops copy across multiple media in line with corporate strategies and messaging.

• Ensures that the streams of marketing (traditional, digital, CBM [Community Based Marketing]) are aligned to meet the strategic goals of the marketing department.

• Effectively monitors and measures marketing activities outcomes including metrics such as CPL, ROI, conversion rate, ASP and CPS.

• Recommends profitable marketing tactics based on outcomes and results analysis.

• Acts as a superuser of corporate systems (TCM, CRM) and knowledge of reporting system (BI) to effectively monitor and target national and local marketing tactics.

• Evaluates the capacity, structure, ad-hock and regular cadence coaching, mentorship, and performance of the marketing team; collaborate with the Director of Marketing and Human Resources department related to employee performance, employee relations, and recruitment of resources.

• Stays abreast of current and merging marketing trends, industry trends, and competitive intelligence.

• Supports events management including project managing event execution, budgeting, collateral, compliance, and post-event reviews.

• Manages relationships and partnerships with external vendors, agencies, and industry partners.

• Acts as a subject matter expert on sales, operations, professional service procedures and policies of LHC to ensure proper communication to all stakeholders

  
  

What we're looking for:

• Post-secondary education in Marketing or a related field, or an equivalent combination of education and relevant experience.

• 10+ years of progressive experience in marketing with some direct experience in B2C marketing.

• 3+ years of experience in direct people leadership.

• Strong understanding within all areas of marketing including traditional, digital, events, content, and communications.

• Experience using data and analytics to evaluate campaign performance, identify trends and opportunities, and translate insights into actionable recommendations that improve marketing effectiveness, lead quality, conversion, and ROI.

• Strong technical aptitude and experience working with a range of marketing technology platforms and tools. Experience with platforms such as Salesforce, HubSpot, Ahrefs, Semrush, Hootsuite, Mailchimp, ClickDimensions, Hotjar or other heat-mapping tools, and Unbounce is preferred.

• Experience in healthcare consumer marketing, retail, consumer packaged goods (CPG), or another highly competitive B2C environment is strongly preferred.

• Business-acumen to spot opportunities, trends, and innovation and translate them into marketing strategies and plans through campaign strategy development, execution, and post-campaign reporting.

• Strong communication and stakeholder management skills to work with people across all levels of seniority in the organization.

• Self-starter attitude with the ability to handle conflicting priorities and deadlines.

• Strong analytical, problem-solving, and project management skills, with the ability to manage multiple priorities and campaigns simultaneously.

• Bilingualism in French and English would be considered a definite asset, though not a requirement.

• Some infrequent work-related travel (less than 5%) may be required for initial or continuous training, and/or events.

• Some flexibility to work modified hours for after-hours activities for events, product launches, or to meet specific deadlines may be expected.

• Experience in healthcare consumer marketing, retail, consumer packaged goods (CPG), or another highly competitive B2C environment is strongly preferred.

  
  

WSAacknowledges that this posting represents a current, existing vacancy. We use an Applicant Tracking System to post vacancies and manage candidate data; Artificial Intelligence is not used in the decision-making process in screening or interviewing candidates, however, may be used for note-taking or automations such as email communication.

WSA is committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities. Accommodations are available on request for candidates taking place in all aspects of the selection process; requests can be submitted via [e-mail].