Marketing Manager, Paid Social & Media

VelocityEHS Brand; Toronto; Remote; CAD 79,000 - 103,000; Full time

Job summary

VelocityEHS is seeking a Marketing Manager, Paid Social & Media to lead planning, execution, and optimization of paid social and third-party media programs in Canada. This role covers LinkedIn, Meta, sponsored emails, webinars, and display advertising, aligning with lifecycle and AI email follow-up to drive qualified demand.

You will own campaign delivery, reporting, landing page coordination, ad copy, A/B testing, and partner coordination, collaborating with web, analytics, and content

Qualifications

• 3-4 years of demand generation marketing experience, including hands-on experience supporting or managing paid social campaigns.
• Bachelor's degree in marketing or similar field OR relevant experience.
• Google certified or expert knowledge on Google and GA4 suite with a strong understanding of keywords and framework for landing pages.
• Familiarity with tracking hygiene, including UTMs, naming conventions, and the basics of conversion tracking.
• Strong copywriting skills and the adaptability to learn and apply best practices for testing and continually improving landing page framework.
• Experience building or coordinating landing pages, including reviewing content, forms, and campaign links.

Responsibilities

• Own day-to-day paid social campaign execution across LinkedIn and Meta, including campaign builds, QA, launches, and ongoing optimization.
• Manage third-party media programs, including sponsored emails, webinars, and trade website display advertising. Coordinate campaign setup, partner communication, asset delivery, and launch QA.
• Maintain tracking hygiene across paid social and third-party media, including UTMs, naming conventions, and coordination of conversion tracking with marketing operations.
• Monitor campaign performance and produce recurring reporting, highlighting results, insights, and recommended optimizations.
• Coordinate landing pages end-to-end, including page content, form requirements, and campaign links, in partnership with web and marketing operations.
• Draft ad and sponsored email copy and coordinate creative assets with content and design teams, ensuring alignment with campaign goals and channel requirements.
• Execute A/B tests across audiences, copy, creative, and landing pages to improve engagement and conversion.
• Manage audience targeting, segmentation, exclusions, and audience refreshes in partnership with marketing operations.
• Track campaign budgets, pacing, and partner deliverables, flagging issues and recommending adjustments.
• Collaborate with paid search, campaign managers, product marketing, content, web, and analytics teams to align messaging and coordinate integrated campaigns.
• Support shared paid media reporting by providing accurate campaign data, performance insights, and optimization recommendations for paid social and third-party programs.
• Partner with lifecycle and campaign managers to align nurture and AIE follow-up with each campaign’s audience, offer, and engagement level; review lead quality and progression together to improve conversion to qualified pipeline.

Skills

Demand generation

Copywriting

Analytics/GA4

Campaign management

Landing pages

UTM tracking

Multi-channel marketing

Education

Bachelor's degree in marketing

Tools

Google Ads

GA4

Salesforce

Marketo

Job description

This existing position is open to all candidates based in Canada with a preference for those near Toronto for periodic in-person collaboration.

THE OPPORTUNITY:

VelocityEHS is seeking a Marketing Manager, Paid Social & Media to manage the planning, execution, and optimization of paid social and third-party media programs. This role owns day-to-day campaigns across LinkedIn and Meta, alongside sponsored email placements, webinars, and display advertising with trade publications and industry partners. Responsibilities include audience targeting, media partner coordination, landing pages, copywriting, testing, and performance reporting. You will partner closely with lifecycle and campaign managers to connect campaigns with relevant nurture and AI email agent (AIE) follow-up, helping turn engagement into qualified demand and pipeline. This role offers the opportunity to deepen channel expertise while taking ownership of campaign delivery and performance.

Key Responsibilities:

• Own day-to-day paid social campaign execution across LinkedIn and Meta, including campaign builds, QA, launches, and ongoing optimization.
• Manage third-party media programs, including sponsored emails, webinars, and trade website display advertising. Coordinate campaign setup, partner communication, asset delivery, and launch QA.
• Maintain tracking hygiene across paid social and third-party media, including UTMs, naming conventions, and coordination of conversion tracking with marketing operations.
• Monitor campaign performance and produce recurring reporting, highlighting results, insights, and recommended optimizations.
• Coordinate landing pages end-to-end, including page content, form requirements, and campaign links, in partnership with web and marketing operations.
• Draft ad and sponsored email copy and coordinate creative assets with content and design teams, ensuring alignment with campaign goals and channel requirements.
• Execute A/B tests across audiences, copy, creative, and landing pages to improve engagement and conversion.
• Manage audience targeting, segmentation, exclusions, and audience refreshes in partnership with marketing operations.
• Track campaign budgets, pacing, and partner deliverables, flagging issues and recommending adjustments.
• Collaborate with paid search, campaign managers, product marketing, content, web, and analytics teams to align messaging and coordinate integrated campaigns.
• Support shared paid media reporting by providing accurate campaign data, performance insights, and optimization recommendations for paid social and third-party programs.
• Partner with lifecycle and campaign managers to align nurture and AIE follow-up with each campaign’s audience, offer, and engagement level; review lead quality and progression together to improve conversion to qualified pipeline.

Minimum Skills & Qualifications:

• 3-4 years of demand generation marketing experience, including hands-on experience supporting or managing paid social campaigns.
• Bachelor's degree in marketing or similar field OR relevant experience.
• Google certified or expert knowledge on Google and GA4 suite with a strong understanding of keywords and framework for landing pages.
• Working familiarity with spreadsheets, with the ability to pull campaign data, interpret results, and recommend improvements.
• Strong copywriting skills and the adaptability to learn and apply best practices for testing and continually improving landing page framework.
• Experience building or coordinating landing pages, including reviewing content, forms, and campaign links.
• Familiarity with tracking hygiene, including UTMs, naming conventions, and the basics of conversion tracking.
• Strong attention to detail and follow-through across multiple tools, campaigns, and stakeholders.
• Strong organizational skills, with the ability to manage competing priorities, campaign timelines, and deliverables from internal teams and external partners.
• Curious, coachable, and comfortable taking ownership of campaign execution while developing deeper expertise in paid social and third-party media.

Preferred Skills and Qualifications:

• Experience coordinating sponsored emails, webinars, or website display advertising with trade publications or industry media partners.
• B2B SaaS or demand generation experience, including exposure to lead nurture and follow-up, or familiarity with Salesforce or Marketo.
• Hands-on experience in Meta Ads, with the ability to build, QA, launch, and optimize campaigns; working familiarity with LinkedIn Ads.
• Strong writing skills for ad and sponsored email copy, with an eye for how messaging and creative work across social ads, third-party placements, and landing pages.

VelocityEHS is committed to competitive, fair, and equitable compensation practices by offering market-based salary ranges. The expected salary range for this position is between $79,100 and $102,750 CAD (Canada). We aim to hire between the minimum and midpoint of the salary range and offers at the maximum of the range are uncommon. The final offered salary will be based on candidate’s proficiency in skill set, prior relevant experience, internal equity, market considerations, and other factors. This role is also eligible for our comprehensive benefits package.

We welcome and encourage diversity in the workplace. VelocityEHS is an Equal Opportunity and Affinitative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, marital status, family status, veteran status, Indigenous/Native American status, or disability. Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by contacting [e-mail] Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.

Applicants with disabilities can request accessible formats, communication supports, or other accessibility assistance by [e-mail] and recruitment agencies may not submit resumes/CVs through this website or directly to managers. VelocityEHS does not accept unsolicited headhunters and agency resumes. VelocityEHS will not pay fees to any third-party agency or company that does not have a signed agreement with VelocityEHS.