Marketing Manager

Altis Technology; Ottawa; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Altis Technology is seeking a seasoned Manager, Marketing for a permanent role in the public sector, combining strategy, creativity, analytics, and people leadership. You will guide a team across brand, demand generation, content, and digital initiatives to drive growth and qualified opportunities.

The role reports to a senior leader and involves collaboration with business stakeholders to shape strategy and execution, with hybrid work and visibility across the organization.

Qualifications

• 8+ years of marketing operations experience, including at least 5 years in a management role.
• University degree in Marketing, Business Administration, or a related field, with a masters degree considered an asset
• Proven success developing and executing integrated marketing strategies and campaigns
• Strong knowledge of marketing automation tools, CRM systems, digital marketing platforms, audience segmentation, and lead nurturing
• Strong analytical skills with experience translating complex marketing and performance data into actionable insights
• Demonstrated project management skills with the ability to manage multiple priorities and initiatives from planning through execution
• Collaborative leadership style with strong stakeholder management, influencing, vendor management, and team development capabilities

Responsibilities

• Develop and execute the annual marketing strategy, operational plan, and budget, aligning investments with business priorities and growth targets
• Lead brand positioning, thought leadership, executive visibility, content, events, and strategic partnership initiatives
• Oversee integrated demand generation across digital, email, social, search, advertising, content, and event channels
• Lead audience segmentation, lead nurturing, marketing automation, and performance measurement to improve conversion and pipeline contribution
• Oversee optimization of digital platforms, customer experiences, marketing technologies, processes, and governance using data-driven insights
• Coach and develop your team, prioritize resources, and foster a positive, high-performing culture

Skills

Marketing operations

Leadership

Data analysis

Stakeholder management

Education

Bachelor's degree in Marketing or Business Administration

Masters degree considered an asset

Tools

Marketing automation

CRM systems

Digital marketing platforms

Audience segmentation

Lead nurturing

Job description

Location

Hybrid / 2 days a week on-site

Language

Strong written and spoken English communication skills; strong spoken French skills

About the Opportunity

This is an exciting permanent opportunity for an experienced marketing leader to join a public sector organization in a role that combines strategy, creativity, analytics, and people leadership. As Manager, Marketing, youll shape and execute integrated marketing strategies that strengthen brand awareness, engage Canadian businesses and international audiences, and generate qualified opportunities that support organizational growth.

Reporting to a senior communications and marketing leader, youll guide a team of marketing professionals and collaborate with business leaders and stakeholders across the organization. Your work will span brand management, demand generation, content, digital marketing, and marketing operations, giving you the opportunity to influence both strategy and execution.

Whats In It for You

• Lead an integrated marketing function with meaningful visibility across the organization
• Shape brand, digital, content, and demand generation strategies with measurable business impact
• Mentor and develop a talented team in a collaborative, values-driven environment
• Gain exposure to senior leadership while contributing to strategic growth priorities

Your Responsibilities

• Youll develop and execute the annual marketing strategy, operational plan, and budget, aligning investments with business priorities and growth targets
• Youll lead brand positioning, thought leadership, executive visibility, content, events, and strategic partnership initiatives
• Youll oversee integrated demand generation across digital, email, social, search, advertising, content, and event channels
• Youll lead audience segmentation, lead nurturing, marketing automation, and performance measurement to improve conversion and pipeline contribution
• Youll optimize digital platforms, customer experiences, marketing technologies, processes, and governance using data-driven insights
• Youll coach and develop your team, prioritize resources, and foster a positive, high-performing culture

Skills and Qualifications

• 8+ years of marketing operations experience, including at least 5 years in a management role
• University degree in Marketing, Business Administration, or a related field, with a masters degree considered an asset
• Proven success developing and executing integrated marketing strategies and campaigns
• Strong knowledge of marketing automation tools, CRM systems, digital marketing platforms, audience segmentation, and lead nurturing
• Strong analytical skills with experience translating complex marketing and performance data into actionable insights
• Demonstrated project management skills with the ability to manage multiple priorities and initiatives from planning through execution
• Collaborative leadership style with strong stakeholder management, influencing, vendor management, and team development capabilities

Note from the Hiring Manager

Were looking for a marketing leader who can connect strategy to execution and bring fresh thinking to how we reach and engage our audiences. Youll have the opportunity to lead a talented team, use data to guide decisions, and help shape how marketing contributes to our growth.

Why Partner with Altis

If youve never worked with a staffing agency before, we make it easy. We work with top employers across Canada who have great jobs to fill, each vetted and verified by our team. When you apply for a job with Altis, we get to know you as a candidate and learn what your strengths are. Then, if youre a solid match, we handle all the logistics, advocating for you as a candidate for the role, providing access to coaching and connecting you directly with the hiring manager. And rest assured, all our services are free of cost for candidates.

We appreciate the time and effort all applicants invest in their submissions. Please note that only candidates shortlisted for this role will be contacted directly. However, your profile will remain under consideration for future opportunities that align with your experience and career goals.All qualified applicants will receive fair consideration for employment. We welcome individuals of all backgrounds, experiences, and identities including those who identify as women, members of racialized groups, Indigenous Peoples, persons with disabilities, and 2SLGBTQIA+ communities. If you require an accommodation, please review our accessibility policy and reach out to our accessibility officer with any questions. Our human recruiters review all applications and always make the final hiring decision. On occasion, we also use AI-assisted tools to help review applications.