Marketing Manager, Content

The Canadian Brewhouse; Edmonton; On-site; CAD 80,000 - 100,000; Full time

Job summary

The Canadian Brewhouse is seeking a Marketing Manager, Content to lead their content strategy and execution across various platforms. The successful candidate will be instrumental in shaping the brand's narrative and driving engagement, requiring extensive experience in content marketing and team leadership.

Benefits

Flexible Hours

Advancement Opportunities

Benefit packages

Staff Discount

Lifelong Friendships

Qualifications

• 5+ years of experience in content marketing and social media management.
• Experience in retail/hospitality marketing is highly desirable.
• Proven success in leading content strategies.

Responsibilities

• Lead content creation and strategy across digital platforms.
• Manage a team of Social Media Specialists and Digital Marketing Specialist.
• Analyze performance and optimize campaigns to enhance brand awareness.

Skills

Leadership

Content Strategy

Social Media Management

Performance Analysis

Communication

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Canva

Adobe Creative Suite

Meltwater

Sprout Social

Shopify

Wordpress

Job description

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The Canadian Brewhouse opened its first restaurant in 2001, in Edmonton, Alberta. By adding awesome talent to our team, serious dedication and persistence, and keeping the guest in mind, we’ve grown to 48 Canadian Brewhouses, 1 Canadian Icehouse, 4 Banquet Bars, 40 Plantlife Cannabis dispensaries, 7 Ribeye Butcher Shops, and The Italian Bakery's Tesoro!

As the Marketing Manager, Content, you'll be the brand storyteller and lead all written and visual content that connects with our audiences across retail and hospitality channels through social media and websites. Reporting directly to the Marketing Director, you'll lead content strategy and execution across digital platforms, campaigns, and branded touchpoints. This role involves creating engaging content, monitoring social media channels, and analyzing performance to enhance brand awareness, drive engagement, and support marketing goals. You will also be responsible for leading, coaching, and supporting a team of Social Media Specialists/Coordinators and a Digital Marketing Specialist.

What You'll Do:

• Lead Content Creation & Strategy: Responsible for the ideation to execution of all content across social channels. Lead social campaigns, identify and manage influencer partnerships, and develop social media plans for local events. Develop and produce high-quality photo and video content weekly, recommending and testing new video styles. Brainstorm and plan content themes, review optimal posting times, and audit content calendars. Collaborate with designers and videographers, and actively participate in marketing team meetings to propose social media campaign ideas.
• Community Engagement & Reputation Management: Monitor comments, DMs, and tags; engage with the audience, and escalate customer service issues. Proactively engage with local businesses, food bloggers, and influencers, and identify and engage with user-generated content. Address negative feedback promptly and professionally, monitor social listening tools, and alert stakeholders to significant reputation threats.
• Performance Analysis & Optimization: Generate concise weekly performance reports and prepare comprehensive monthly reports for management, including competitor analysis and strategic recommendations. Present quarterly social media reviews, outlining progress against KPIs. Conduct daily and weekly in-depth analysis of social media performance to identify trends and top-performing content. Monitor website traffic driven from social media and track conversions.
• Industry Awareness & Development: Stay updated on industry news, competitor social media, and trends. Experiment with new social media and website features or content formats.
• Team Leadership: Manage content creation from concept to delivery, provide direction and feedback, and work closely with design and digital teams.

What You Bring:

• A Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in content marketing, social media management, or brand communications. Retail/hospitality marketing experience is a major plus.
• Experience with organic, paid social, website platforms (Shopify/Wordpress), and developing content (photography, reels) and copy.
• Experienced people leader, responsible for coaching and supporting a team.
• Proficiency with social media platforms (e.g., Facebook, Instagram, TikTok) and management tools (e.g., Meltwater, Sprout Social).
• Basic graphic design skills (Canva, Adobe Creative Suite) and video editing ability.
• Proven success leading content strategies and managing cross-functional projects.
• Excellent written and verbal communication skills, strong organizational skills, and ability to analyze data.
• Willingness to stay current with industry trends.

Being a part of our team offers a dynamic and inclusive work environment, where creativity and innovation are encouraged and rewarded. As a key member of our marketing team, you will have the opportunity to make a significant impact on our brand's success and shape the future of our digital marketing efforts.

These are some of the great benefits of joining our team!

• Flexible Hours
• Advancement Opportunities
• Benefit packages
• Staff Discount
• Lifelong Friendships

Company Information:

Welcome to The Canadian Brewhouse, Canada's fastest-growing independent restaurant group! We know that without our incredible teams we wouldn't be a fraction of where we are today. Our teams live and breathe our Core Values; these are 6 key principles that influence all of our decisions as an organization.

• Take Care of Each Other and Yourself
• Think Like a Customer
• Support Your Community
• Hurry, Don’t Rush
• Embrace Innovation
• Be Persistent

The Brew Crew is a team of devoted, compassionate, and ambitious individuals that are hungry for what the future holds. We believe it's our duty to provide all of our employees with a safe, fun-filled work environment with endless advancement opportunities. Let us tell you more about why you should join the best team in Canada, today!

We are excited that you are considering a career with us! We appreciate your interest and look forward to reviewing your application. Please note that we will only be contacting successful applicants.

The Canadian Brewhouse is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds to apply and join our team.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Wireless Services, Telecommunications, and Communications Equipment Manufacturing

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