Content Marketing Manager

Riva; Edmonton; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative software development company in Edmonton is seeking a dynamic Content Marketing Manager to elevate their content marketing strategy. This role involves crafting engaging content that resonates with diverse audiences and supports various marketing initiatives. The successful candidate will work collaboratively with cross-functional teams, ensuring that all content aligns with the corporate brand voice and meets established goals. With a focus on emotional storytelling and thought leadership, this position offers a unique opportunity to make a significant impact in a fast-paced environment that values creativity and collaboration. Join a team that champions diversity and fosters a culture of continuous learning and growth.

Benefits

RRSP/IRA matching

Paid vacation starting with 3-weeks

Paid wellness time

Paid time off to volunteer

Extended health care benefits

Dental and life insurance

Professional development allowance

Qualifications

• 5+ years in B2B SaaS content marketing with proven strategy ownership.
• Expertise in digital content writing and SEO best practices.

Responsibilities

• Lead content strategy and development for various marketing channels.
• Collaborate with teams to create compelling content and drive engagement.

Skills

Content Marketing Strategy

B2B SaaS Marketing

Project Management

SEO Best Practices

Emotional Intelligence

Technical Writing

Collaboration

Education

Post-secondary education in Communications

Degree in Journalism or Marketing

Tools

Digital Asset Management Systems

Job description

Current job opportunities are posted here as they become available.

Riva is looking for a Content Marketing Manager that will devise and lead content marketing strategy for Riva’s thought leadership efforts and support content requirements for marketing and other internal teams (e.g. product marketing, digital marketing, sales enablement, etc).

WHAT WILL YOU BE DOING?

Reporting to our Vice President of Marketing, the successful candidate will understand the imperative of building an emotional connection with customers through long form and short form content, and across email, web, ads, and social media platforms. We are seeking a collaborative, energized individual to drive our content marketing program to the next level. If you know how to build programs based on thought-leadership and providing value to niche audiences, want to hear from you!

More specifically, your responsibilities will include:

Lead the development and refinement of content themes, personas, path to purchase, content derivative planning, and content distribution strategy

Build up internal knowledge and best practices around good documentation practices and ensure all content production is aligned to these

Develop a content audit and review process and ensure it is adhered to

Take ownership of each stage of the content development process, from ideation to final delivery

Identify and advise on content ideas and recommendations through the content development process

Manage the content ideation process, content pitches, and editorial calendar

Write exceptional content as part of a cross-functional marketing team for a variety of stakeholders and audiences

Interpret technical information and translate into content that is accessible to a business audience while maintaining accuracy

Create emotional connections between our brand and our customers through powerful storytelling

Collaborate with the Marketing team, other departments, subject matter experts, and external stakeholders to research and write content

Support to the Sales team on sales enablement initiatives such as proposals, follow up with potential and current customers, presentations and other marketing materials as needed

Achieve established goals and leverage defined KPIs to determine the effectiveness of content assets

Review content KPIs and develop recommendations for improvements

Research, monitor, and stay informed on topics and current business issues related to Riva’s products and clients, and present new content ideas or refresh content in response to market changes

Research and leverage new content marketing tactics and strategies

Assist in developing and ensuring consistent application of the content development and quality assurance processes

Develop and enforce Riva’s corporate brand style guide and voice, including consistency of tone in writing styles by channel and audience

Ensure consistency in messaging and branding throughout content and communications channels

Work with and manage external service providers, such as agencies and freelance writers, as required

Additional duties and projects as assigned

WHAT YOU BRING TO THE TABLE?

5+ years of proven experience performing a similar function in enterprise B2B SaaS content marketing or communications—with clear ownership of strategy through to delivery

Experience working in a similar role in a highly regulated complex industry such as financial services, life sciences, medical device, security and defence, or energy

A post-secondary education in Communications, Journalism, English, Commerce, Business Administration, Marketing or a related field

You possess expert level understanding of a content marketing program, how it evolves over time, and how to manage distribution, syndication, and relevance

You have exceptional English language verbal and written communications skills and equally impressive project management skills

Exceptional writing, proofreading, and editing skills, with strong attention to detail

Ability to create content in a fast-paced environment to respond to changes in the market

Experience generating a high volume of content while managing tight deadlines

Experience working closely with Sales teams to respond to requests for proposals and for sales enablement support—providing recommendations to support increasing sales velocity at each pipeline stage

You are a problem solver who brings fresh, original thinking to company and customer problems

The ability to write for a variety of channels, leveraging key messaging, and determining style and tone to speak to different audience including customers, partners, media, investors, and employees

Advanced knowledge of digital content writing best practices (web, social, email, etc) and search engine optimization (SEO)

You possess a high degree of emotional intelligence, with the ability to be an effective team-player in a cross-functional environment

Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing

The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment

The ability to work remotely while still driving results across the business and teams

*An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered

Experience working in an agency environment is an asset

Experience with Digital Asset Management systems is an asset

Experience in public and investor relations is an asset

Ability to write in a second language is an asset

CORE COMPETENCIES FOR SUCCESS

Communication: Conveying information clearly and effectively across all levels and listens actively,

Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals.

Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals.

Adaptability & Stress Tolerance: Staying effective and calm under pressure, readily adjusting to change

Achievement Focus: Demonstrating a results-oriented mindset to accomplish objectives.

Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement.

Operational Alignment & Coordination: Ensures that operational activities are coordinated, efficient, and focused on achieving strategic objectives.

Innovation: Drives creative solutions, encourages experimentation, and fosters an environment where new ideas can thrive.

MORE ABOUT RIVA

We are an Edmonton-based software development company with a global footprint. Our Relationship Engine creates seamless data flow between applications like email, calendar, contacts, and tasks and CRM – synchronizing data and eliminating the need for task switching, application toggling, and data entry duplication across platforms.

We offer a work culture that fosters diversity, equity, inclusion, and fun. Where curiosity is rewarded, and each day offers the chance to learn, grow, and contribute to the efforts of people you like, respect, and value.

WHAT WE BRING TO THE TABLE

Total compensation package including;

RRSP/IRA matching.

Paid vacation starting with 3-weeks.

Paid wellness time allowing for flexible discretionary allocation for mental health, personal benefits, and personal time.

Paid time off to volunteer with charities of your choice.

Extended health care benefits, dental and life insurance.

Professional development and training allowance for career advancement.

Must hold a valid work permit or be a permanent resident or citizen of Canada.

Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.