Marketing Manager, Content

The Canadian Brewhouse Group; Edmonton; On-site; CAD 65,000 - 95,000; Full time

Job summary

A prominent Canadian restaurant group is seeking a Marketing Manager, Content to lead storytelling across various platforms. This role involves strategizing and managing content creation, engaging communities, and analyzing performance metrics while fostering team collaboration. This position offers an inclusive and dynamic work environment with opportunities for creative impact on brand growth.

Benefits

Flexible hours

Career advancement opportunities

Benefit packages

Staff discounts

Building lifelong friendships

Qualifications

• 5+ years of experience in content marketing or social media management, preferably in retail/hospitality.
• Proven leadership skills with experience coaching teams.
• Willingness to stay current with industry trends.

Responsibilities

• Develop and execute content plans and lead social campaigns.
• Monitor and respond to social interactions and manage reputation.
• Generate performance reports and analyze social media metrics.

Skills

Communication

Analytical Skills

Leadership

Organizational Skills

Creativity

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Sprout Social

Canva

Adobe

Shopify

WordPress

Job description

The Canadian Brewhouse, established in 2001 in Edmonton, Alberta, has grown into a prominent Canadian restaurant group with multiple brands including Brewhouses, Icehouse, Banquet Bars, Plantlife Cannabis dispensaries, Ribeye Butcher Shops, and The Italian Bakery's Tesoro.

Position: Marketing Manager, Content

As the Marketing Manager, Content, you will be the brand storyteller responsible for creating engaging written and visual content across retail and hospitality channels, including social media and websites. Reporting to the Marketing Director, you will lead content strategy, oversee content creation, monitor performance, and manage a team of social media and digital marketing professionals.

Key Responsibilities:

• Content Strategy & Creation: Develop and execute content plans, lead social campaigns, manage influencer partnerships, produce high-quality multimedia content, and collaborate with creative teams.
• Community Engagement: Monitor and respond to social interactions, manage reputation, engage with local businesses and influencers, and handle customer feedback professionally.
• Performance Analysis: Generate weekly and monthly performance reports, analyze social media metrics, monitor website traffic, and optimize strategies based on data insights.
• Industry Trends & Development: Stay informed on industry news and trends, and experiment with new content formats and platform features.
• Team Leadership: Manage and support content creation from concept to delivery, providing guidance to team members.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 5 years of experience in content marketing or social media management, preferably in retail/hospitality.
• Experience with social media platforms, website management (Shopify/Wordpress), and content creation (photo, video, reels).
• Proven leadership skills with experience coaching teams.
• Proficiency in social management tools (e.g., Sprout Social), graphic design (Canva, Adobe), and basic video editing.
• Strong communication, organizational, and analytical skills.
• Willingness to stay current with industry trends.

Joining our team offers a dynamic, inclusive environment that fosters creativity and innovation. You will have the opportunity to significantly impact our brand’s digital presence and growth.

Benefits include:

• Flexible hours
• Career advancement opportunities
• Benefit packages
• Staff discounts
• Building lifelong friendships

About Us:

The Canadian Brewhouse is Canada's fastest-growing independent restaurant group, guided by core values such as taking care of each other, thinking like a customer, supporting the community, embracing innovation, and being persistent. We are committed to providing a safe, inclusive, and rewarding work environment.

We look forward to your application. Please note, only successful candidates will be contacted. We are an equal opportunity employer and celebrate diversity.