Senior Copywriter

AMA - Alberta Motor Association; Edmonton; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Join AMA - Alberta Motor Association as a Senior Copywriter in Edmonton! This hybrid role demands creativity in crafting compelling copy that drives engagement across various media while collaborating with a dynamic team. If you thrive in storytelling and idea development, we want to hear from you.

Benefits

Flexible benefits

Employer-paid Retirement Savings Plan

AMA discounts

Unlimited learning opportunities

Paid time off including 3 weeks of vacation

Qualifications

• 8 years of copywriting experience in an agency or in-house creative team.
• Fluency in CPA editing style and brand management.
• Experience leading large-scale marketing campaigns.

Responsibilities

• Lead creative concept development and write compelling copy for diverse media.
• Own and evolve AMA’s brand voice across channels.
• Mentor and support other writers in the Creative Agency.

Skills

Creativity

Strategic Thinking

Collaboration

Attention to Detail

Storytelling

Education

University degree or post-secondary diploma in English, Marketing, or Communications

Job description

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YOUR WORDS INSPIRE, ENGAGE, AND ELEVATE OUR BRAND.

Location : Edmonton South Admin (50% Hybrid)

You believe in the power of storytelling. Whether it’s a headline that turns heads or a campaign concept that moves people to action, you know how to craft copy that connects. You bring creativity and strategic thinking to every project, and you thrive in an environment where great ideas and great teamwork go hand in hand.

We’re looking for our Senior Copywriter to be a strong conceptor, our very own Don Draper or Peggy Olson, someone talented in advertising writing to come up with big attention grabbing campaigns like Nike’s ‘Just do it’, Apple’s ‘1984’, and Coca Cola’s ‘Share a Coke’, and someone who can capture the imagination of our AMA members and Albertan’s alike.

This role is unlike your typical in-house position, pushing the bounds of the brand by supporting a wide breadth of business units from Travel, Insurance, Roadside Assistance, Driver Education, and more. Your creative input would be needed for a variety of media, including big-budget commercials, radio, billboards, and digital campaigns.

What Moves You

• You’re a creative powerhouse with a strategic mind.
• You’re a storyteller who understands how words drive emotion and action.
• You bring a high level of polish and attention to detail to every word you write.
• You collaborate well with art directors, designers, and other creatives.
• You keep current with marketing trends and consumer insights.
• You love mentoring others and helping the team elevate their craft.

What You'll Do

• Report to the Creative Director.
• Lead creative concept development and write compelling copy for print, digital, and video assets.
• Own and evolve AMA’s brand voice across channels.
• Develop campaign themes, radio and video scripts, long-form copy, headlines, and website content.
• Name new business products and services to reflect AMA’s voice and values.
• Collaborate with art directors, designers, and external vendors to produce high-quality work.
• Present big ideas and campaign concepts to internal stakeholders and collaborate to refine them.
• Stay on top of market research, audience insights, and media trends.
• Mentor and support other writers in the Creative Agency.
• Proofread and edit content for brand consistency and accuracy.
• Coordinate and lead relationships with audio and video production vendors.

What You've Done

• You have a university degree or post-secondary diploma in English, Marketing, or Communications.
• You bring 8 years of copywriting experience in an agency or in-house creative team. With the right experience and portfolio, we’re flexible on this requirement.
• You’ve led large-scale, integrated marketing campaigns across diverse industries.
• You’re fluent in CPA editing style and experienced in brand management.
• You’re a confident presenter and know how to align creative work with strategic goals.
• You’re highly organized, able to juggle multiple priorities, and deliver top-quality work under pressure.
• You have deep knowledge of traditional, digital, and social media platforms.

What You'll Get

• Flexible benefits with 5 different packages to select, ranging from $1000 - $3000 health and wellness spending accounts.
• Outstanding employer-paid Retirement Savings Plan (5% AMA contribution + 5% AMA matching)
• Great AMA discounts like 50% off memberships, driver education programs, and registry services.
• Unlimited learning opportunities, including full Udemy access and dedicated learning time for personal development.
• Paid time off, including 3 weeks of vacation, Me-Day, and Volunteer Day. Also, the flexibility to purchase 1 or 2 weeks’ vacation time spread across multiple pay periods.

Work Model

Hybrid

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

Consumer Services

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