Marketing Manager, Acute

Medline; Mississauga; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player in healthcare is seeking a Marketing Manager to lead strategic initiatives in the Acute Care channel. This role focuses on enhancing brand awareness, driving customer engagement, and executing marketing campaigns that align with the evolving needs of the Canadian healthcare market. The ideal candidate will collaborate with sales and clinical teams to ensure cohesive marketing strategies, manage project budgets, and evaluate marketing performance. Join a diverse team committed to improving care and making a difference in the lives of Canadians, while enjoying a collaborative work environment and competitive benefits.

Benefits

Collaborative work environment

Market competitive compensation

Paid vacation and personal days

Career growth and training programs

Fitness subsidy

Employee referral program

Annual Employee Appreciation Week

Lifeworks Employee Assistance Program

Education support programs

Recognition programs

Qualifications

• 3 to 5 years in a Marketing management role.
• Experience in the Canadian Acute Care market is an asset.
• Strong project management in fast-paced environments.

Responsibilities

• Lead marketing efforts in the Acute Care channel in Canada.
• Drive brand awareness and customer engagement.
• Manage and implement brand campaigns and communications.

Skills

Marketing Management

Strategic Thinking

Project Management

Data-driven Decision Making

Bilingual (English and French)

Education

Degree in Business or Marketing

Tools

Microsoft Office Suite

Job description

Value Proposition

As a leading partner in healthcare, Medline Canada's sole purpose is Together Improving Care – this means being deeply committed to the health and well-being of our customers, employees, partners and our communities. We employ a diverse group of top talent focused on growing and making a difference in the lives of Canadians, coast-to-coast.

Compensation is only one part of the Employee Value Proposition that Medline Canada offers our employees. As part of our mission, we offer one of the most competitive and engaging employee experience programs in Canada, which includes:

• Collaborative work environment with highly engaged employees
• Market competitive compensation and benefits plan, including LTD & Insurance
• DPSP match program
• Annual Employee Appreciation Week
• Paid vacation and personal days
• Lifeworks Employee Assistance Program (EAP) Resources supporting mental, physical, family and financial well-being
• Career growth and training programs
• Open communication with Senior Leaders
• Tailored incentives for eligible employee groups, such as home office reimbursement and Sylvan Learning Centre credit
• Employee referral program
• Education support programs
• Fitness subsidy
• Recognition programs
• Social activities
• And much more…

JOB SUMMARY

The Marketing Manager, Acute will lead and execute Medline marketing efforts in the Acute Care channel in Canada. This role will drive brand awareness, customer engagement, and strategic marketing initiatives to support customer acquisition and retention, while supporting key internal Sales and Clinical stakeholder teams to grow and maintain this strategic market in Canada.

CORE JOB RESPONSIBILITIES

• Strategic Leadership: Acts as the owner of the Value Proposition and Go-to-Market Approach for the Acute Care Channel in Canada.
• Brand Development: Drives awareness and engagement of the Medline Canada brand through tailored marketing strategies.
• Customer-Centric Focus: Leverages Customer Insights to align brand activities with the evolving needs of the Canadian healthcare market.
• Cross-functional Collaboration: Works closely with Sales and other internal stakeholders to ensure coordinated execution of marketing and brand initiatives.
• Campaign Execution: Manages and implements brand campaigns and communications that aim to:
o Strengthen brand credibility and differentiation
o Drive measurable sales impact
• Market Activation: Leads the activation of the Medline Programs and Strategies to drive customer penetration and support growth targets.
• Executes Annual Marketing Plans based on customer insights, including product launches, in collaboration with key internal stakeholders. This includes Roadmaps and Playbooks to drive sales enablement and customer activation activities.
• Aligns marketing initiatives with emerging business opportunities, applying a proactive and reactive strategy informed by a deep understanding of the GPO (Group Purchasing Organization) and SSO (Shared Services Organization) landscape when applicable, and RFP Strategy.
• Leads Go-to-Market (GtM) and Value Proposition strategies in Acute, ensuring alignment with Sales, Product, and Clinical stakeholders.
• Monitors market dynamics and aligns marketing strategies with overarching business objectives.
• Serves as the Marketing Channel Champion, advocating for channel needs and ensuring strategies are aligned with market demands.
• Facilitates cross-functional collaboration, hosting regular sales & product management channel discussions to ensure alignment of programs, messaging, and tools with business goals.
• Maintains and enforces brand guidelines, ensuring brand consistency across all projects and communication channels.
• Coordinates marketing deliverables for annual events including tradeshows, customer presentations, publications, internal conferences, and channel-specific activities in collaboration with the event lead at Medline.
• Ensures consistent brand messaging across all media, working closely with the marketing team to align efforts across digital, print, events, and other platforms.
• Provides cross-functional support for broader marketing initiatives and team projects as needed.
• Develops and manages project budgets and timelines, ensuring efficient execution and alignment with strategic goals.
• Evaluates marketing performance through ROI analysis and campaign metrics to inform future initiatives.

QUALIFICATIONS

• 3 to 5 years in a Marketing management role
• Degree in Business or Marketing, or equivalent experience
• Experience in the Canadian Acute Care market is an asset
• Experience within the tendering and RFP process and GPO landscape is an asset
• Experience in Healthcare or a related field in a Marketing and Brand Managing capacity
• Experience in aligning strategic initiatives to business objectives and analyzing and reporting ROI
• Experience in managing, creating, leading integrated marketing campaigns
• Experience in managing creative and digital agencies
• Experience in delivering and leveraging data-driven business analytics and developing business insights
• Past Healthcare Marketing experience, particularly in a hospital market, is advantageous
• RFP process understanding is beneficial
• Strategic thinking with strong market dynamics acumen
• Strong project management in fast-paced environments
• Data-driven decision making
• Expertise in Microsoft Office Suite (Excel, Access, PowerPoint, Word, Outlook, Project)
• Bilingual – English and French (asset)
• Leadership & Collaboration:
- Ambassador for Medline CARES culture
- Builds trusting relationships and collaborates cross-functionally
- Leads with a customer-first mindset
- Fosters a culture of excellence and accountability
- Drives continuous improvement and innovation
• Communication Skills:
- Strong presenter with ability to engage audiences
- Team-oriented with ability to unify around common goals

About Medline Canada

Medline Canada stands at the forefront of healthcare, providing expertise and a breadth of solutions for every care setting. With 550+ employees, including 100 dedicated sales and clinical professionals and eight distribution centres located coast-to-coast, Medline Canada is proud to serve the entire continuum of care.

Our Commitment to Diversity and Inclusivity

Medline Canada is committed to diversity and inclusivity and we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, racialized persons/persons of colour and those who identify as women, persons with disabilities and LGBTQ+ persons.

Our commitment to Accessibility

Medline Canada is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). We endeavor to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities. If you require any accommodations at any point during the application and hiring process, please contact [e-mail].

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.