Marketing Manager (12 month FTC)

Dept; Toronto; On-site; CAD 90,000 - 95,000; Full time

Benefits offered by this job

Hybrid working policy

Excellent salary based on experience

Mental health support

15 days paid holiday annually (plus PH

Office refreshments

Job summary

DEPT® is seeking an eBay Marketing Manager embedded within eBay to lead CRM-driven campaigns across onsite, mobile web, app and email. You will shape strategy, oversee creative development, and optimise delivery to engage customers and drive buy/sell activity on eBay.

You will manage a team of Campaign Managers, guiding end-to-end execution from concept to testing, using data to improve performance and leverage new tech on the roadmap.

Qualifications

• Extensive experience gained in a marketing role.
• In-depth knowledge of B2C marketing and campaign delivery.
• Proven experience translating marketing propositions to campaigns.
• Proven experience defining the owned channel execution strategy for large-scale campaigns across regions.
• Experience owning go-to-market plans for large campaigns with cross-functional collaboration.
• Campaign optimisation and post-campaign analysis to drive outcomes.
• Customer-centric thinking with operational focus to drive execution.
• Expert in digital marketing with integrated multi-channel campaigns.
• Technical understanding of digital marketing platforms, email marketing, dynamic content, segmentation and activation.

Responsibilities

• Translate business propositions into inspiring marketing campaign plans and execute across owned channels (onsite, mweb, app and email).
• Evolve creative campaign development based on consumer insight and brand guidelines.
• Develop channel plans and optimise campaigns across digital channels.
• Manage internal stakeholders to meet deadlines and ensure high-quality campaigns.
• Improve personalisation and targeting to maximise relevancy and performance across segments.
• Identify consumer patterns with planning team to ensure relevant content for audiences.
• Present campaigns to senior stakeholders to engage and inspire.
• Coach team members to deliver best-in-class campaigns and onboard new tech development.
• Own and optimise all digital marketing activity across channels for best outcomes.
• Analyse real-time channel performance and post-campaign results for actionable learnings.
• Act as a creative adviser and technical expert to marketing leadership.
• Protect brand across owned channels and continually seek efficiency improvements.

Skills

Marketing leadership

CRM campaign management

Multichannel marketing

Campaign optimization

Stakeholder management

Team leadership

Creative development

Education

Bachelor's degree in Marketing

Job description

This is a 12 month fixed term employee contract.

This posting reflects an existing vacancy.

JOB PURPOSE

This role is part of our eBay Inhouse team, where you will be employed by DEPT® but embedded within eBay.

As an eBay Marketing Manager you will manage the strategy, creative development, delivery and optimisation of CRM campaigns to engage customers to buy and sell on eBay. You will be responsible for how eBay presents themselves to their customers every day and at key retail moments via CRM channels.

You will lead and inspire a team of Campaign Managers who will be responsible for the execution of your strategic campaign direction.The right candidate will be experienced in developing and overseeing the end to end creative process from strategy to execution, and be proactive in recommending how we engage our customers and leverage testing and technology to improve campaign performance and deliver on best practice digital.

KEY RESPONSIBILITIES

• Translating business propositions into inspiring and engaging marketing campaign plans and executing these across owned channels (onsite, mweb, app and email).
• Evolution of creative campaign development based on consumer insight, ensuring alignment with brand guidelines.
• Developing channel plans and optimising campaigns across digital channels.
• Management of internal stakeholder relationships to meet briefing deadlines and ensure campaigns are delivered on time and of the highest quality.
• Improvement of campaign personalisation and targeting to maximise relevancy and performance across different customer segments.
• Working with the planning and propositions team to identify consumer patterns and trends to ensure all customer audience segments receive relevant content.
• Presentation of campaigns to senior stakeholders to engage, influence and inspire.
• Management of cross-functional relationships and proactively coaching other members of the team to deliver best in-class marketing campaigns.
• Management of new tech development onboarding - staying ahead of the curve on the product roadmap.
• Own and optimise all digital marketing activity, across channels to deliver the best possible outcomes
• Analysis of real-time channel performance and in-depth post-campaign analysis
• Provide actionable insights and learnings for ongoing campaign optimisation.
• Operate as a creative adviser and technical expert to the marketing leadership team
• Act as brand guardian for all owned channel activity
• Always look for ways to improve the performance of each channel and of the campaign overall

WHAT WE ARE LOOKING FOR

• Extensive experience gained in a marketing role
• We’re looking for someone who thrives on identifying and implementing innovative marketing tactics to deliver commercial results
• An in-depth knowledge of B2C marketing and campaign delivery, blending technical expertise and knowledge of customer engagement tactics, is essential.
• Proven experience in translating marketing propositions to best in class marketing campaigns
• Proven experience in defining the owned channel execution strategy, planning and subsequent execution of large-scale multi-channel retail campaigns e.g. Christmas, Black Friday
• Experience in owning the go to market plan for large scale campaigns requiring collaboration and alignment across multiple business functions and regions
• Experience in campaign optimisation and in-depth post-campaign analysis to drive the best possible outcomes and ensure clear and actionable learnings
• Customer centricity – ability to provide customer-driven thinking while being operationally focused to drive execution
• Independent and creative problem solver who is passionate about enhancing the user experience
• Expert in digital marketing with proven track record of delivering impactful, integrated multi-channel campaigns
• Technical understanding of digital marketing platforms, email marketing, dynamic content, segmentation, integration and activation.

The anticipated annual salary range for this position is $90,000 - $95,000 CAD. Salary is based on relevant experience, expertise, and organizational impact.

WE OFFER

• A flexible, hybrid working policy.
• An excellent salary based on experience and equal pay policies.
• Mental health support, and company sick pay scheme.
• 15 days paid holiday annually (plus Public Holidays).
• Refreshments are provided in the office all week.
• Enhanced family friendly policies to support new parents.
• Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
• Inspirational Talks, bringing the outside in with regular guest speakers and events.
• Learning and Development, supporting your growth with continuous opportunities to learn and advance.
• Buddy Programme: You will be paired with a 'Buddy' to help you through your first weeks' at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named 'Agency of the Year' at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global - at DEPT® you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

AI Disclosure

At DEPT®, we use AI-assisted technology (Metaview) to capture notes and summarize interview conversations, so our interviewers can stay fully focused. Using the AI is optional, just let us know if you’d prefer it not be used.

DIVERSITY, EQUITY & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here .